3rd Quarter Revenue Boost of 60% for ExactTarget

ExactTarget has recently announced it posted record performance in the third quarter, boosting revenue 60 percent over the same period in 2010.

“We continued to deliver on our commitment to client success and our communities in the third quarter with the launch of our new Latin America operation in Brazil, the debut of new innovative products, our Connections conference that welcomed more than 3,000 and the announcement of the ExactTarget Foundation.”

The increase in revenue marks the 43rd consecutive quarter of growth for the company that welcomed new clients and key renewals in the quarter including Adobe Systems, TripAdvisor, KLM, Best Buy, Chipotle Mexican Grill and Farmers Insurance Group.

“Our record growth accelerated in the third quarter as clients adopted and evolved the use of our technology to connect with consumers in real time across email, mobile, Twitter, Facebook and the Web,” said Scott Dorsey, ExactTarget chief executive officer and co-founder. “We continued to deliver on our commitment to client success and our communities in the third quarter with the launch of our new Latin America operation in Brazil, the debut of new innovative products, our Connections conference that welcomed more than 3,000 and the announcement of the ExactTarget Foundation.”

Key highlights of ExactTarget’s third quarter include:

  • Launching a Latin America Division in Brazil following the acquisition of Sao Paulo-based email marketing provider Frontier Digital.
  • Unveiling a wave of new innovations and cross-channel marketing applications for the Interactive Marketing Hub, including:
    • Audience Builder – a powerful solution to consolidate, analyze and take action on customer data in real time through an intuitive drag-and-drop interface to create targeted audiences for campaigns across email, mobile, social media and the Web.
    • Automation Studio – a drag and drop marketing automation solution to plan and power messages across email, mobile, social or Web campaigns based on consumer behavior, time or custom attributes.
    • Campaign Management – a central campaign planning and calendaring solution to seamlessly coordinate channels using an integrated storyboard that dynamically links campaigns on email, mobile, Twitter, Facebook, Web and offline channels.
    • SocialPages – a new Facebook page creation and campaign management solution with integrated analytics and real-time engagement features.
    • Integrated Reporting – expands real-time Pulse reporting to provide cross-channel analytics and campaign performance measurement and ROI analysis.
    • Protected By ExactTarget – adds enterprise ‘WatchDog’ functionality to provide clients real-time monitoring and alerting of account activity and customizable access controls.
    • HubExchange – opens ExactTarget’s platform for select third-party application development and innovation.
  • Hosting more than 3,000 marketers in Indianapolis for Connections ’11, ExactTarget’s annual client conference that has become the world’s largest interactive marketing event.
  • Launching the ExactTarget Foundation to combat childhood hunger, advance education and accelerate entrepreneurship.
  • Adding more than 120 new employees worldwide.
  • Earning placement on the Inc. 5000 list of America’s fastest growing companies for sixth consecutive year.

Since 2009, ExactTarget has expanded its global operations with acquisitions in the UK, Australia and Brazil and added hundreds of employees to its nearly 1,100-person team worldwide. The company posted 52 percent year-over-year revenue growth in the first and second quarter of 2011 and recorded annual revenue growth of 41 percent in 2010, finishing the year with $134 million in revenue.

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Andrew Bonar

The founder of emailexpert.org, Andrew Bonar currently resides not far from Sydney in Australia where he performs his primary role as Postmaster for self-service ESP Campaign Monitor

In the past two years alone Andrew has been responsible for the delivery of in excess of 120 Billion messages. With more than 15 years of industry experience, Andrew is widely recognised as a leader in the field of message sending, deliverability and compliance.

In 1996, he co-founded the UK’s oldest privately held ISP, Cheapnet Ltd. In 1998, launched the UK’s first privately held eCommerce payment systems: eBanx Ltd, and in 2003 he launched two of the very first ESP’s in Europe: MailPhoenix and eMailGenie.

From 2006 Andrew served as an independent consultant at organisations throughout Europe, the Middle East, Asia Pacific and the US. More recently serving as Worldwide Director of Deliverability at Emailvision, managing deliverability operations in 22 Countries. Andrew continues developing and evangelising best practices in permission-based marketing with clients and industry associations and travels extensively in Asia, Europe and North America to fulfil these obligations.

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