8 Deliverability Monitoring Tools


One question I am often asked is around the monitoring of deliverability, checking of IP health, inbox placement at various ISPs and ways in which this testing can be automated and kept up to date. So here is a roundup of the current players in the marketplace in alphabetical order (if I have missed anyone please advise in the comments section).

Whilst we will provide detailed reviews and comparison charts of the various providers in due course, for the moment we wanted to share the 7 primary contenders in the email deliverability reporting and monitoring space.



This new firm is the brainchild of Greg Kraios one of the deliverability giants. It aims to work in partnership with best-of-breed operators in the email marketing space. A premium set of solutions. Their plans for inbox monitoring extends to regions not yet covered by Return Path or others. Already working with a number of the key players in the industry, this is one to watch! Find out more by visiting: http://www.250ok.com

250OK Deliverability Monitoring Solutions



This provider has been around since 2000, they are particularly strong in the German & British marketplace. They provide the ability to seed and monitor at 90 ISPs world-wide . Their pricing starts at ?250 per month. You can signup for a 15 day free trial here: http://www.deliverywatch.com/get_started/index.html?edition=1&lang=en


DeliveryWatch.com Deliverability Monitoring Solutions



Offering ‘Delivery Tracker’ their seed-based monitoring tool allows marketers to monitor the inbox placement of their email campaigns in over 30 ISPs. They also have EDS Analyst, a proprietary tool that monitors 11 million consumer inboxes with a library of millions of digital marketing messages. This offers amazing insight into your competitors programs See more at: http://edatasource.com/

eDataSource Inbox Intelligence


Offering unlimited number of personal testing email addresses, this is useful for those that need to test for multiple senders but with a limited coverage as far as ISPs are concerned, just 30 currently. The low cost of entry makes it very attractive to many email marketers especially in North America. Starting at just $125 for their premium package. Go on over to their site and signup for a free trial to see how they may help with your deliverability pain. A 24 hour free trial is available here: http://www.emailreach.com/ProductSelection.aspx

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GreenArrow from DRH

UK based GreenArrow Monitor is a seed-list based message delivery monitoring application that offers inbox placement reporting at over 25 ISPs and webmail providers with more being added. Find out more here: http://www.drh.net/deliverability-monitoring/

Green Arrow Email Deliverability Tools


Offering between 4 and 46 ISPs to track and pricing as low as $29 a month this application is an interesting contender, they have been around since 2010. Find out more here: http://mailmonitorapp.com/

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The daddy of inbox monitoring solutions, advanced features, a long trading history, solid industry relationships and enterprise grade systems and customers ensures this is a best-in-class product, however it comes with a price tag that often reflects this. Definitely one that must be considered, they have other products alongside Inbox Monitor that are also extremely interesting:

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Relatively new entrants in the marketplace, a small agile team based out of Singapore. They do NOT currently offer inbox placement testing, but they do monitor reputation of IP address and check for infrastructure problems. Extremely receptive to feedback and provide rapid product/feature implementations when requested, in our experience. The deliverability alerts make this tool especially useful. No limitation on the number of IP address or servers that can be tested make this low cost service an especially attractive option for the multi-vendor platform. Despite their lack of seed testing for inbox placement, this is still a tool we find very useful here at emailexpert.org. Check them out: http://www.sendforensics.com

SendForensics.com Email Deliverability Monitoring


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emailexpert is published by Andrew Bonar, the founder of the company Deliverability which is incorporated in Australia, Hong Kong and the United Kingdom. Deliverability has included Dotmailer, GetResponse, outreach.io, SendLane and other ESPs as clients. Having launched his first website in 1990, he went on to become the co-founder of @POBox UK in 1993, a free email address provider, possibly the first in the world. Thereafter launching Cheapnet which became the longest running privately owned ISP in Europe before launching the first privately owned online payment gateway in the UK: Ebanx. Andrew has consulted to some of the worlds biggest senders including Amazon, Mondelez and Nestle. 2012 in his role as Global Deliverability Director at Emailvision was the first time he oversaw the delivery of more than 100 Biillion messages in a single year. Since that time he has provisioned consultancy or performed leadership roles at some of Australia's most successful tech companies. Including Campaign Monitor, Freelancer.com and Kogan. With 21+ years of industry experience, Andrew is widely recognised as a leader in the field of message sending, deliverability and compliance. He currently resides in the Harbour City of Sydney and continues to serve as an independent consultant at organisations throughout Europe, the Middle East, Asia Pacific and the US.


  1. eDataSource also offers a wide channel of service ranging from:

    * Real-time panel-based deliverability statistics
    * Real-time engagement metrics of competitor promotions & strategies
    * Overlap Tracker to understand true competitors in consumer inboxes
    * Market sector benchmarking data
    * Consulting services to help elevate email programs to the next level

    Learn More or Speak with us Now:

    * http://www.eDataSource.com | Site
    * 1 (800) 761-6580 | Sales
    * sales@edatasource.com | email

    Competitive Intelligence ? Actionable Insights

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