Authors Posts by Andrew Bonar

Andrew Bonar

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emailexpert is published by Andrew Bonar, the founder of the company Deliverability which is incorporated in Australia, Hong Kong and the United Kingdom. Deliverability has included Dotmailer, GetResponse, outreach.io, SendLane and other ESPs as clients. Having launched his first website in 1990, he went on to become the co-founder of @POBox UK in 1993, a free email address provider, possibly the first in the world. Thereafter launching Cheapnet which became the longest running privately owned ISP in Europe before launching the first privately owned online payment gateway in the UK: Ebanx. Andrew has consulted to some of the worlds biggest senders including Amazon, Mondelez and Nestle. 2012 in his role as Global Deliverability Director at Emailvision was the first time he oversaw the delivery of more than 100 Biillion messages in a single year. Since that time he has provisioned consultancy or performed leadership roles at some of Australia's most successful tech companies. Including Campaign Monitor, Freelancer.com and Kogan. With 21+ years of industry experience, Andrew is widely recognised as a leader in the field of message sending, deliverability and compliance. He currently resides in the Harbour City of Sydney and continues to serve as an independent consultant at organisations throughout Europe, the Middle East, Asia Pacific and the US.

Brazils NetMovies Chooses StrongMail

StrongMail has announced that NetMovies, an online video rental company in Brazil, has standardized all of its marketing, lifecycle and triggered email campaigns on the StrongMail platform. NetMovies is taking advantage of StrongMail On-Demand, which provides direct access to a fully managed dedicated email marketing system. NetMovies is also relying on StrongMail's Agency Services for strategic guidance in the implementation and...

Email Marketing Summit to be held in February

Top B2B and consumer marketers are being brought together for MarketingSherpa’s eighth annual Email Marketing Summit being held at the Caesar’s Palace Hotel and Casino in Last Vegas. The summit will be covering everything from actionable training based on real-world experience to providing knowledge on how to overcome e-mail challenges. EmailExpert earlier this year covered MarketingSherpa’s awards ceremony where over...

Spamhaus & SURBL Spam Protection with MXTools & MailChannels Partnership

MailChannels has announced that MXTools, the leading worldwide Reseller for both Spamhaus and SURBL datafeeds, has entered into a Strategic Partnership to provide advanced outbound spam protection for Internet Service Providers. Under the new agreement, MXTools will distribute MailChannels Smart Outbound Relay, an innovative and high performance Mail Transport platform that enables ISP’s to instantly identify and block outbound spam...

Lyris sets sights on India

Lyris, Inc. has announced that the company is expanding its strategic partnership with iCubes, an email marketing solutions provider in India. With offices in New Delhi, Bangalore and Cochin this is not the first time EmailExpert has noticed this Email Marketing Training Provider highlighttheir training programmes back in July of this year. Lyris like others in the industry see a...

Silverpop sets sights on EMEA growth with appointment of Schnabel

Silverpop has announced the appointment of Will Schnabel, a Silverpop veteran and industry expert, to managing director for EMEA and senior vice president of international business development. Schnabel formerly served as Silverpop's vice president of business development. In this new role, Schnabel will assume the responsibility for Silverpop's international growth strategy, execution and financial performance. Specifically, he will manage day-to-day...

Neolane Integrates Personalised Facebook Targetting

Neolane Interaction Takes Social Marketing Further by Enabling Brand Marketers to Dynamically Generate Real-Time Content and Offers via Email and on Facebook. Empowering organisations to establish profitable relationships with Facebook’s more than 800 million users, Neolane announced its new platform has capabilities to dynamically generate real-time personalised marketing offers and content on brand pages Additional enhancements were unveiled during Neolane Evolution,...

Email Delivery Trends 2011 Infographic

Deliverability Trends and Statistics from various reports published in 2011. Includes trends in open rates and some details for various industries     via  

The Register Exposes 46,000 Email Address

In the past hour The Register, a leading online British IT publication, has admitted a massive error earlier today which exposed over 46,000 email address to over 3500 individuals. This is not another case of data breach, but apparently simple human error. The mistake has been revelead to be due to "human error" and being in a rush. On their site...

Canadian Anti-Spam Laws Have US Email Marketers Worried

Email and mobile marketing service provider GraphicMail is currently auditing its anti-spam practices to meet the stringent demands of the new Canadian Anti-Spam law (CASL) coming into effect as early as December 2011. Since the implementation of CASL marks the first time US email marketers could be punished under another country's anti-spam legislation. Canada’s Parliament has placed new and significant obligations on...

ExactTarget & Responsys Listed on Deloitte Technology Fast 500TM

ExactTarget and Responsys have both enjoyed record-setting global growth that have earned the companies placement in the annual Deloitte Technology Fast 500TM listing of America’s fastest growing companies. “Interactive marketing has come a long way in a short time. It has grown digital properties to the largest businesses in the world, turned centuries old media and agency models upside down, and now...

Trident Email Verification Technology Rolled Out

StrikeIron has announced the roll-out of Trident email verification technology. Trident is a set of new proprietary algorithms that StrikeIron has developed to further enhance the accuracy and scalability of StrikeIron’s Email Verification solution across both consumer- and business-oriented domain addresses. StrikeIron’s Email Verification can be easily integrated into any Internet connected applications including web forms, websites, CRM systems, marketing automation...

Drive Higher ROI From Your Email Subscribers Whitepaper

This white paper from Catalyst, a Rochester, New York direct and digital marketing agency, offers three techniques to minimize attrition, increase engagement and drive subscriber growth How to Drive Higher ROI by Focusing on Your Best Asset: Your Email Subscribers If you address attrition, optimize engagement and consistently feed your list with new, quality subscribers, your future in email will be...