Author Archives: Andrew Bonar

ActiveCampaign Offers White Label Solution

ActiveCampaign has announced the launch of a white label program aimed at web designers and agencies. “The white label feature we’re offering enables resellers to private label our services to their own branding, such as logo, name and colors and removing any references to ActiveCampaign throughout the application,” said Jason VandeBoom, the company’s CEO. The company spokesman added

Digital Marketing Title Fight: Sponsored by pMailer

pMailer, has announced it will be the Ring sponsor of Digital Edge Live’s upcoming Title Fight event in Cape Town on 14 October 2011, at the Dragon Power Arena in Cape Town. “Digital marketing is all about reaching the customers and getting direct feedback on your effectiveness,” says Philani Mdingi, Digital Marketing Manager of Prefix

Canadian Anti-Spam Law & What it Means for Email Marketers

Gryphon Networks,  provider of all-channel contact governance solutions to enterprises, announces the third installment of its three-part webinar series focused on marketing compliance with Canada’s Anti-Spam Law (CASL), formerly known as C 28 and the Fighting Internet and Wireless Spam Act (FISA), designed to limit marketing activities to consumers without consent. The free webinar series is

Flash Sales Report Confirms Email is Key Traffic Driver

Experian® CheetahMail® has released its latest analysis illustrating how flash sale emails significantly outperform other types of offers in campaigns. Email is a key traffic driver for advertising Flash Sales and represents 18 percent of the referrals to flash sales Websites — higher than social (13 percent) and search (11 percent) according to Experian Hitwise

ExactTarget Now Offers Multi-Lingual Platform

Launched at Europe’s largest digital marketing conference dmexco, ExactTarget has unveiled a multilingual user interface today, enabling marketers to access the interface in German, Brazilian Portuguese, Japanese and English. Peter McCormick, ExactTarget cofounder and general manager of the company’s global operations said “By providing a unified technology platform that is completely customizable to marketers’ language, we

Apsis Acquires Danish Email Service Provider Zoomio

Apsis an email marketing firm operating from Malmö, Sweden since 2001 have acquired much of the now bankrupt Zoomio, however there were still many job losses, it is known some former employee’s have gone to eCircle. Apsis has acquired the Danish customer base, Apsis have not acquired any rights to the companies interests in Germany or

ActivePath Secures $10M in Funding for Email Marketing Project

ActivePath the company that provides ActiveMail™ Interactive Email and Messaging solutions, announced today that it has secured a $10 million financing round led by Battery Ventures and Gimv NV, with participation from existing investors including Genesis Partners. This is a good sign for the business community working with email marketing technologies and software, there have

Maktoob Internet Show in Abu Dhabi (27-28 September)

Businesses in the UAE are particularly keen to learn how to leverage digital marketing efforts for business, looking at online marketing and advertising chaneels is a top priority for business’ in the region “Digital marketing and advertising is becoming the best marketing method to communicate with your customers.  It’s cost effective.  It’s immediate.  You can

Marketo Benchmark on Email Marketing Survey Released

Marketo has released the Marketo Benchmark on Email Marketing Survey. Using comparative analytics and best practices gleaned from peers, participants are able to shed light on the strengths and weaknesses of their own company’s email marketing programs. “We created the Marketo Benchmark surveys to provide clarity and offer advice on critical success metrics and best practices to

The Email Marketing Process

  Nice Visual reminder of the basics of email marketing.       Courtesy of and their “complete guide to email marketing” found here: