Author Archives: Andrew Bonar

Flash Sales Report Confirms Email is Key Traffic Driver

Experian® CheetahMail® has released its latest analysis illustrating how flash sale emails significantly outperform other types of offers in campaigns. Email is a key traffic driver for advertising Flash Sales and represents 18 percent of the referrals to flash sales Websites — higher than social (13 percent) and search (11 percent) according to Experian Hitwise

ExactTarget Now Offers Multi-Lingual Platform

Launched at Europe’s largest digital marketing conference dmexco, ExactTarget has unveiled a multilingual user interface today, enabling marketers to access the interface in German, Brazilian Portuguese, Japanese and English. Peter McCormick, ExactTarget cofounder and general manager of the company’s global operations said “By providing a unified technology platform that is completely customizable to marketers’ language, we

Apsis Acquires Danish Email Service Provider Zoomio

Apsis an email marketing firm operating from Malmö, Sweden since 2001 have acquired much of the now bankrupt Zoomio, however there were still many job losses, it is known some former employee’s have gone to eCircle. Apsis has acquired the Danish customer base, Apsis have not acquired any rights to the companies interests in Germany or

ActivePath Secures $10M in Funding for Email Marketing Project

ActivePath the company that provides ActiveMail™ Interactive Email and Messaging solutions, announced today that it has secured a $10 million financing round led by Battery Ventures and Gimv NV, with participation from existing investors including Genesis Partners. This is a good sign for the business community working with email marketing technologies and software, there have

Maktoob Internet Show in Abu Dhabi (27-28 September)

Businesses in the UAE are particularly keen to learn how to leverage digital marketing efforts for business, looking at online marketing and advertising chaneels is a top priority for business’ in the region “Digital marketing and advertising is becoming the best marketing method to communicate with your customers.  It’s cost effective.  It’s immediate.  You can

Marketo Benchmark on Email Marketing Survey Released

Marketo has released the Marketo Benchmark on Email Marketing Survey. Using comparative analytics and best practices gleaned from peers, participants are able to shed light on the strengths and weaknesses of their own company’s email marketing programs. “We created the Marketo Benchmark surveys to provide clarity and offer advice on critical success metrics and best practices to

The Email Marketing Process

  Nice Visual reminder of the basics of email marketing.       Courtesy of and their “complete guide to email marketing” found here:  

Irritating things about Email

The annoying thing about email is we simply get too much of it and it is irrelevant spam. This infographic from the guys at ccLoop illustrates the values and benefits of email but also helps warn what the dangers are for using it badly.   Infographic by: ccLoop