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	<title>EmailExpert &#187; Best Practice</title>
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	<description>Deliverability, Email Marketing &#38; Digital Messaging</description>
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		<title>Lower click rates are not a problem</title>
		<link>http://emailexpert.org/lower-click-rates-are-not-a-problem/</link>
		<comments>http://emailexpert.org/lower-click-rates-are-not-a-problem/#comments</comments>
		<pubDate>Mon, 19 Dec 2011 09:58:43 +0000</pubDate>
		<dc:creator>Tim Watson</dc:creator>
				<category><![CDATA[Best Practice]]></category>
		<category><![CDATA[Metrics & Reporting]]></category>
		<category><![CDATA[Tim Says]]></category>

		<guid isPermaLink="false">http://emailexpert.org/?p=3644</guid>
		<description><![CDATA[In my recent post I looked at why increasing the send frequency has a counter intuitive effect of increasing the delivery rate. This time I’m considering why viewing a campaign ...]]></description>
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		<slash:comments>5</slash:comments>
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		<item>
		<title>Overview of MarketingSherpa&#8217;s 7th Annual Email Marketing Awards</title>
		<link>http://emailexpert.org/overview-of-marketingsherpas-7th-annual-email-marketing-awards/</link>
		<comments>http://emailexpert.org/overview-of-marketingsherpas-7th-annual-email-marketing-awards/#comments</comments>
		<pubDate>Mon, 14 Nov 2011 11:56:39 +0000</pubDate>
		<dc:creator>Andrew Bonar</dc:creator>
				<category><![CDATA[Best Practice]]></category>
		<category><![CDATA[Email News]]></category>

		<guid isPermaLink="false">http://emailexpert.org/?p=3776</guid>
		<description><![CDATA[The winners of MarketingSherpa&#8217;s 7th Annual Email Marketing Awards were announced on its website this month, the annual awards feature the best email marketing campaigns of the past year, as ...]]></description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Responsys Wins Gold W3 Award for Harley Davidson Campaign</title>
		<link>http://emailexpert.org/responsys-wins-gold-w3-awards-for-harley-davidson-campaign/</link>
		<comments>http://emailexpert.org/responsys-wins-gold-w3-awards-for-harley-davidson-campaign/#comments</comments>
		<pubDate>Mon, 07 Nov 2011 08:55:26 +0000</pubDate>
		<dc:creator>Andrew Bonar</dc:creator>
				<category><![CDATA[Best Practice]]></category>
		<category><![CDATA[Email News]]></category>

		<guid isPermaLink="false">http://emailexpert.org/?p=3709</guid>
		<description><![CDATA[Responsys, Inc. has been recognized with Gold and Silver W3 Awards, the industry-leading award that honors creative excellence on the web, for its work with customer Harley-Davidson. The award-winning email marketing campaign was designed to ...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>iContact Reveals Small Business Owners Hate Groupon</title>
		<link>http://emailexpert.org/icontact-revels-small-business-owners-hate-groupon/</link>
		<comments>http://emailexpert.org/icontact-revels-small-business-owners-hate-groupon/#comments</comments>
		<pubDate>Mon, 07 Nov 2011 08:31:34 +0000</pubDate>
		<dc:creator>Andrew Bonar</dc:creator>
				<category><![CDATA[Best Practice]]></category>

		<guid isPermaLink="false">http://emailexpert.org/?p=3700</guid>
		<description><![CDATA[iContact has announced that one out of every four small business owners surveyed hate Groupon but it is ok they hate social media including Facebook, Twitter and LinkedIn just as ...]]></description>
		<wfw:commentRss>http://emailexpert.org/icontact-revels-small-business-owners-hate-groupon/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Great email call to action example &#8211; from a phisher</title>
		<link>http://emailexpert.org/great-email-call-to-action-example-from-a-phisher/</link>
		<comments>http://emailexpert.org/great-email-call-to-action-example-from-a-phisher/#comments</comments>
		<pubDate>Thu, 03 Nov 2011 13:49:00 +0000</pubDate>
		<dc:creator>Tim Watson</dc:creator>
				<category><![CDATA[Abuse and Spam]]></category>
		<category><![CDATA[Best Practice]]></category>
		<category><![CDATA[Tim Says]]></category>
		<category><![CDATA[featured]]></category>

		<guid isPermaLink="false">http://emailexpert.org/?p=3629</guid>
		<description><![CDATA[Even the criminals are looking to improve their results though better creative design. I was intrigued to receive this phishing email today as it shows some clear email marketing best ...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Rest easy with automation</title>
		<link>http://emailexpert.org/rest-easy-with-automation/</link>
		<comments>http://emailexpert.org/rest-easy-with-automation/#comments</comments>
		<pubDate>Thu, 03 Nov 2011 10:33:23 +0000</pubDate>
		<dc:creator>Matthew Johnson</dc:creator>
				<category><![CDATA[Best Practice]]></category>
		<category><![CDATA[Email News]]></category>

		<guid isPermaLink="false">http://emailexpert.org/?p=3371</guid>
		<description><![CDATA[Whether you&#8217;re new to email marketing or a seasoned campaigner, you’re probably familiar with the term &#8220;automation&#8221;. In fact, it&#8217;s probably something you&#8217;re already doing in a really simple way ...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Spamhaus &amp; SURBL Spam Protection with MXTools &amp; MailChannels Partnership</title>
		<link>http://emailexpert.org/spamhaus-surbl-spam-protection-with-mxtools-mailchannels-partnership/</link>
		<comments>http://emailexpert.org/spamhaus-surbl-spam-protection-with-mxtools-mailchannels-partnership/#comments</comments>
		<pubDate>Mon, 31 Oct 2011 09:21:56 +0000</pubDate>
		<dc:creator>Andrew Bonar</dc:creator>
				<category><![CDATA[Abuse and Spam]]></category>
		<category><![CDATA[Best Practice]]></category>
		<category><![CDATA[Email News]]></category>

		<guid isPermaLink="false">http://emailexpert.org/?p=3618</guid>
		<description><![CDATA[MailChannels has announced that MXTools, the leading worldwide Reseller for both Spamhaus and SURBL datafeeds, has entered into a Strategic Partnership to provide advanced outbound spam protection for Internet Service ...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Latest Report finds Shopping Cart Abandonment Reaches 75%</title>
		<link>http://emailexpert.org/latest-report-finds-shopping-cart-abandonment-reaches-75/</link>
		<comments>http://emailexpert.org/latest-report-finds-shopping-cart-abandonment-reaches-75/#comments</comments>
		<pubDate>Mon, 24 Oct 2011 05:36:19 +0000</pubDate>
		<dc:creator>Andrew Bonar</dc:creator>
				<category><![CDATA[Best Practice]]></category>
		<category><![CDATA[Email News]]></category>

		<guid isPermaLink="false">http://emailexpert.org/?p=3554</guid>
		<description><![CDATA[Listrak released the results of its third longitudinal study of shopping cart abandonment practices among top online retailers – the Internet Retailer Top 500 and Second 500. This is the ...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Irritating things about Email</title>
		<link>http://emailexpert.org/irritating-things-about-email/</link>
		<comments>http://emailexpert.org/irritating-things-about-email/#comments</comments>
		<pubDate>Sun, 25 Sep 2011 09:09:24 +0000</pubDate>
		<dc:creator>Andrew Bonar</dc:creator>
				<category><![CDATA[Best Practice]]></category>
		<category><![CDATA[Infographics]]></category>

		<guid isPermaLink="false">http://emailexpert.org/?p=3443</guid>
		<description><![CDATA[The annoying thing about email is we simply get too much of it and it is irrelevant spam. This infographic from the guys at ccLoop illustrates the values and benefits ...]]></description>
		<wfw:commentRss>http://emailexpert.org/irritating-things-about-email/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Email The Preferred Communication Channel for UK Consumers</title>
		<link>http://emailexpert.org/email-the-preferred-communication-channel-for-uk-consumers/</link>
		<comments>http://emailexpert.org/email-the-preferred-communication-channel-for-uk-consumers/#comments</comments>
		<pubDate>Wed, 21 Sep 2011 13:14:38 +0000</pubDate>
		<dc:creator>Andrew Bonar</dc:creator>
				<category><![CDATA[Best Practice]]></category>
		<category><![CDATA[Email News]]></category>

		<guid isPermaLink="false">http://emailexpert.org/?p=3431</guid>
		<description><![CDATA[New consumer research by leading marketing and data specialist, The REaD Group plc, has thrown up some interesting results about the retail sector, which in the middle of a slump ...]]></description>
		<wfw:commentRss>http://emailexpert.org/email-the-preferred-communication-channel-for-uk-consumers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>No Excuse for Rudeness! Welcome Subscribers Properly</title>
		<link>http://emailexpert.org/don%e2%80%99t-be-rude-welcome-new-subscribers-the-right-way/</link>
		<comments>http://emailexpert.org/don%e2%80%99t-be-rude-welcome-new-subscribers-the-right-way/#comments</comments>
		<pubDate>Tue, 30 Aug 2011 08:37:03 +0000</pubDate>
		<dc:creator><a href="http://www.vision6.com.au/" rel="nofollow">Matthew Johnson</a></dc:creator>
				<category><![CDATA[Best Practice]]></category>
		<category><![CDATA[The Blogs]]></category>

		<guid isPermaLink="false">http://emailexpert.org/?p=3223</guid>
		<description><![CDATA[Welcome emails are like digital handshakes with new subscribers. And nobody likes a wet, cold handshake! So get your email relationship off on the right foot by sending welcome emails ...]]></description>
		<wfw:commentRss>http://emailexpert.org/don%e2%80%99t-be-rude-welcome-new-subscribers-the-right-way/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>10 Key Steps to Integrating Email &amp; Social</title>
		<link>http://emailexpert.org/10-keys-steps-to-integrating-email-social/</link>
		<comments>http://emailexpert.org/10-keys-steps-to-integrating-email-social/#comments</comments>
		<pubDate>Tue, 30 Aug 2011 04:17:47 +0000</pubDate>
		<dc:creator>Andrew Bonar</dc:creator>
				<category><![CDATA[Best Practice]]></category>
		<category><![CDATA[The Blogs]]></category>

		<guid isPermaLink="false">http://emailexpert.org/?p=3259</guid>
		<description><![CDATA[&#8220;Combine email and social marketing and you get unprecedented reach, targeting and audience-building capabilities.&#8221; StreamSend, has named 10 key steps small businesses should take to power their email campaigns with ...]]></description>
		<wfw:commentRss>http://emailexpert.org/10-keys-steps-to-integrating-email-social/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Don’t Panic: Minimise the Damage</title>
		<link>http://emailexpert.org/don%e2%80%99t-panic-minimise-the-damage/</link>
		<comments>http://emailexpert.org/don%e2%80%99t-panic-minimise-the-damage/#comments</comments>
		<pubDate>Mon, 29 Aug 2011 22:22:18 +0000</pubDate>
		<dc:creator><a href="http://www.vision6.com.au/blog/page/2/" rel="nofollow">Mathew Johnson</a></dc:creator>
				<category><![CDATA[Best Practice]]></category>
		<category><![CDATA[The Blogs]]></category>

		<guid isPermaLink="false">http://emailexpert.org/?p=3227</guid>
		<description><![CDATA[&#8220;Panic stations everyone! We&#8217;ve just sent our latest product campaign to over 10,000 customers and there was a huge mistake in the email. What are we going to do?&#8221; Does ...]]></description>
		<wfw:commentRss>http://emailexpert.org/don%e2%80%99t-panic-minimise-the-damage/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>VerticalResponse Wins Stevie Award for Best Blog Content</title>
		<link>http://emailexpert.org/verticalresponse-wins-stevie-award-for-best-blog-content/</link>
		<comments>http://emailexpert.org/verticalresponse-wins-stevie-award-for-best-blog-content/#comments</comments>
		<pubDate>Wed, 24 Aug 2011 22:13:13 +0000</pubDate>
		<dc:creator>Andrew Bonar</dc:creator>
				<category><![CDATA[Best Practice]]></category>
		<category><![CDATA[Email News]]></category>

		<guid isPermaLink="false">http://emailexpert.org/?p=3159</guid>
		<description><![CDATA[VerticalResponse Inc has earned an International Stevie® Award for best content on a website or blog in The 2011 International Business Awards. In addition to winning the top honor in the Best ...]]></description>
		<wfw:commentRss>http://emailexpert.org/verticalresponse-wins-stevie-award-for-best-blog-content/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>KFC Double Down Social Email Campaign Scoops Clickz Award</title>
		<link>http://emailexpert.org/kfc-double-down-social-email-campaign-scoops-clickz-award/</link>
		<comments>http://emailexpert.org/kfc-double-down-social-email-campaign-scoops-clickz-award/#comments</comments>
		<pubDate>Wed, 24 Aug 2011 21:57:43 +0000</pubDate>
		<dc:creator>Andrew Bonar</dc:creator>
				<category><![CDATA[Best Practice]]></category>
		<category><![CDATA[Email News]]></category>
		<category><![CDATA[Press Releases]]></category>

		<guid isPermaLink="false">http://emailexpert.org/?p=3155</guid>
		<description><![CDATA[BlueHornet Networks, Inc. has announced that it won a ClickZ Connected Marketing Award for Best Use of Email Marketing. BlueHornet was recognized for its work on Yum! Brands’ KFC Double Down ...]]></description>
		<wfw:commentRss>http://emailexpert.org/kfc-double-down-social-email-campaign-scoops-clickz-award/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>6 Steps to Smarter Email Marketing</title>
		<link>http://emailexpert.org/6-steps-to-smarter-email-marketing/</link>
		<comments>http://emailexpert.org/6-steps-to-smarter-email-marketing/#comments</comments>
		<pubDate>Tue, 12 Jul 2011 22:42:36 +0000</pubDate>
		<dc:creator>Andrew Bonar</dc:creator>
				<category><![CDATA[Best Practice]]></category>
		<category><![CDATA[Email News]]></category>

		<guid isPermaLink="false">http://emailexpert.org/?p=3038</guid>
		<description><![CDATA[Guest post from StreamSend, an email marketing software provider. Email newsletters create loyalty, build credibility, trust and create a sense of community. But there are guidelines to doing it right, as StreamSend reports. ...]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Synacor to Provide Complaint FBL in Association with ReturnPath</title>
		<link>http://emailexpert.org/synacor-provides-a-new-complaint-feedback-loop-service-to-the-internet-community/</link>
		<comments>http://emailexpert.org/synacor-provides-a-new-complaint-feedback-loop-service-to-the-internet-community/#comments</comments>
		<pubDate>Tue, 12 Jul 2011 22:19:39 +0000</pubDate>
		<dc:creator>Udeme Ukutt</dc:creator>
				<category><![CDATA[Best Practice]]></category>
		<category><![CDATA[Email News]]></category>

		<guid isPermaLink="false">http://emailexpert.org/?p=3019</guid>
		<description><![CDATA[Last week, Synacor  joined other major mailbox providers by introducing a complaint feedback loop service &#8211; powered by ReturnPath. This increases the number of public complaint feedback loops available today ...]]></description>
		<wfw:commentRss>http://emailexpert.org/synacor-provides-a-new-complaint-feedback-loop-service-to-the-internet-community/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Stop Losing Subscribers! The Real Secret to Growing Your List</title>
		<link>http://emailexpert.org/stop-losing-subscribers-the-real-secret-to-growing-your-list/</link>
		<comments>http://emailexpert.org/stop-losing-subscribers-the-real-secret-to-growing-your-list/#comments</comments>
		<pubDate>Mon, 11 Jul 2011 09:59:28 +0000</pubDate>
		<dc:creator><a href="http://www.aweber.com/blog/" rel="nofollow">Crystal Gouldey</a></dc:creator>
				<category><![CDATA[Best Practice]]></category>
		<category><![CDATA[Email News]]></category>

		<guid isPermaLink="false">http://emailexpert.org/?p=3004</guid>
		<description><![CDATA[A guest post from Aweber&#8216;s Crystal Gouldey I get a lot of questions regarding the best ways to grow a subscriber list. This isn&#8217;t a surprise; more subscribers usually means ...]]></description>
		<wfw:commentRss>http://emailexpert.org/stop-losing-subscribers-the-real-secret-to-growing-your-list/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Growing Reliance on Mobile Devices Impacts Email Marketers</title>
		<link>http://emailexpert.org/growing-reliance-on-mobile-devices-impacts-email-marketers/</link>
		<comments>http://emailexpert.org/growing-reliance-on-mobile-devices-impacts-email-marketers/#comments</comments>
		<pubDate>Tue, 05 Jul 2011 12:40:34 +0000</pubDate>
		<dc:creator>Andrew Bonar</dc:creator>
				<category><![CDATA[Best Practice]]></category>
		<category><![CDATA[Email News]]></category>

		<guid isPermaLink="false">http://emailexpert.org/?p=2997</guid>
		<description><![CDATA[A recent study by ExactTarget indicates that the email marketer should be spending more time optimising their direct sales email communications for the mobile channel.  Jeff Rohrs, vice president of ...]]></description>
		<wfw:commentRss>http://emailexpert.org/growing-reliance-on-mobile-devices-impacts-email-marketers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Email Mistakes &amp; Blunders to be Honored with The Blundies</title>
		<link>http://emailexpert.org/email-mistakes-blunders-to-be-honored-with-the-blundies/</link>
		<comments>http://emailexpert.org/email-mistakes-blunders-to-be-honored-with-the-blundies/#comments</comments>
		<pubDate>Fri, 17 Jun 2011 11:38:35 +0000</pubDate>
		<dc:creator>Andrew Bonar</dc:creator>
				<category><![CDATA[Best Practice]]></category>
		<category><![CDATA[Email News]]></category>

		<guid isPermaLink="false">http://emailexpert.org/?p=2897</guid>
		<description><![CDATA[A little bit of fun in the world of email has been announced this week with the &#8220;Blundies&#8221; being launched by VaporStream, making awards for the biggest email mishaps and ...]]></description>
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		<slash:comments>1</slash:comments>
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