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Five Killers of Good Email Design Short Cartoon from ReachMail

ReachMail has created a short cartoon, the “Five Killers of Good Email Design”. Starring the infamous email villains Mr. Red X, Mr. Distortion and friends, the “Five Killers of Good Email Design” explains how email marketers can avoid these common issues relating to email design. Marketers crafting mobile friendly responsive email designs will find this especially

Case Study Nations Emergency Responders migrate to PowerMTA

BUSINESS BENEFITS TO eALERT Functionality to effectively deliver billions of alerts annually Seamless integration into existing platforms/systems Simple VirtualMTA configuration for each client Innovation to match complex disaster management sending patterns Solution Overview With digital messaging delivery rates now well over 5 million messages per hour, eAlert from MIS Sciences is the nation’s leading emergency alert notification

Reactivation Campaigns: Shared vs. Dedicated IPs

Within the digital messaging industry, there comes an opportunistic time when email marketing managers have to send a re-activation campaign to dormant email addresses, in order to galvanize subscribers who don’t respond to your messaging. From a deliverability perspective some feel putting the reactivation campaign on a shared IP address is ok. Others feel a

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Featured ESP: Gold Lasso

As a company that represents the majority of email service providers in our industry, our biggest thrill is to see our ESP network thrive.  We strive to understand our clients.  To do so, we must appreciate the undulating terrain these ESPs experience and to bear witness to their successes and challenges.  We have found that

GetUSales: What Is an Email Marketing Campaign?

GetUSales has just released an informative blog titled “What is an email marketing campaign?” The blog can be read here. What is an email marketing campaign? An email marketing campaign is a set of emails that are “dripped” out to a business’ contacts at predetermined intervals of time using a system like Infusionsoft. What’s the content of

StreamSend: 7 Ways to Drive Sales with Email Marketing Automation

StreamSend shows agencies and marketers seven ways to use “triggered” email marketing automation for email remarketing that can drive sales. 1. Ask Before Customers Do Strategy — Begin by defining your clients’ goals and the types of email remarketing campaign they want to implement. Do they want cart abandonment reminders? Purchase association emails? Benefit-driven landing pages and

Featured ESP: Gold Lasso

As a company that represents the majority of email service providers in our industry, our biggest thrill is to see our ESP network thrive.  We strive to understand our clients.  To do so, we must appreciate the undulating terrain these ESPs experience and to bear witness to their successes and challenges.  We have found that

StreamSend: 6 Ways to Drive Email Campaigns

StreamSend shares six steps how agencies and marketers can add online remarketing to their clients’ email mix and significantly boost email campaigns’ conversion rate. 1.    Search and Create Campaign deliverables: When integrating search into an email campaign, marketing deliverables should include an email template, the email campaign landing page, remarketing display ads in multiple sizes, and dedicated landing pages

Lyris Announced the First Set of Mini Applications

Lyris recently announced the first set in a series of mini applications that exemplify how its open platform empowers marketers to extend and connect Lyris capabilities across the enterprise to improve the customer experience. The new applications – which provide powerful data integration, engagement analytics, and email sender reputation monitoring capabilities – were developed using

StreamSend: 6 Ways to Drive Email Campaigns after the Landing Page

StreamSend shares six steps how agencies and marketers can add online remarketing to their clients’ email mix and significantly boost email campaigns’ conversion rate. 1. Search and Create Campaign deliverables: When integrating search into an email campaign, marketing deliverables should include an email template, the email campaign landing page, remarketing display ads in multiple sizes, and dedicated

Adestra selects PowerMTA from Port25

Adestra and Port25 Solutions recently announced  that Adestra has chosen Port25’s flagship product PowerMTA™ for the outbound digital messaging infrastructure of its platform, MessageFocus. In a statement released by Adestra, CEO Henry Hyder-Smith said, “We are currently sending a rapidly increasing volume of digital messages, and we expect that trend to continue. PowerMTA™ is a great fit because it takes the

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