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StreamSend: 6 Ways to Drive Email Campaigns

StreamSend shares six steps how agencies and marketers can add online remarketing to their clients’ email mix and significantly boost email campaigns’ conversion rate. 1.    Search and Create Campaign deliverables: When integrating search into an email campaign, marketing deliverables should include an email template, the email campaign landing page, remarketing display ads in multiple sizes, and dedicated landing pages

Lyris Announced the First Set of Mini Applications

Lyris recently announced the first set in a series of mini applications that exemplify how its open platform empowers marketers to extend and connect Lyris capabilities across the enterprise to improve the customer experience. The new applications – which provide powerful data integration, engagement analytics, and email sender reputation monitoring capabilities – were developed using

StreamSend: 6 Ways to Drive Email Campaigns after the Landing Page

StreamSend shares six steps how agencies and marketers can add online remarketing to their clients’ email mix and significantly boost email campaigns’ conversion rate. 1. Search and Create Campaign deliverables: When integrating search into an email campaign, marketing deliverables should include an email template, the email campaign landing page, remarketing display ads in multiple sizes, and dedicated

Adestra selects PowerMTA from Port25

Adestra and Port25 Solutions recently announced  that Adestra has chosen Port25’s flagship product PowerMTA™ for the outbound digital messaging infrastructure of its platform, MessageFocus. In a statement released by Adestra, CEO Henry Hyder-Smith said, “We are currently sending a rapidly increasing volume of digital messages, and we expect that trend to continue. PowerMTA™ is a great fit because it takes the

Ways for effective B2B email marketing

Execution becomes smooth when you have proper plans in place be it selling / marketing. A well-planned email marketing strategy proves effective when comes to promoting your business. Simplicity, personalized message, proper timing, and various features you should consider for a successful B2B email marketing. Here are few tips to assist you in drafting an

JangoMail Educates Users on CASL

JangoMail posted a blog article this week summarizing the new Canadian Anti-Spam Law also known as CASL, pronounced “castle.” CASL will go into effect on July 1, 2014 and will impact email marketers around the country who send campaigns to any recipient located in Canada. In an effort to protect Canadian email subscribers, senders must have

StreamSend: 5 Ways to Make Email Work for Clients

StreamSend shares five steps marketing agencies can take to put the power of email marketing to work for their clients. “As agencies look to serve their clients best in the omni-channel world, email remains a top pick for reach, response and return-on-investment,” said Dan Forootan, president of StreamSend Email Marketing. “To maximize that power while protecting their client’s

Synchronicity to Offer Email Performance Coaching

Recently Synchronicity Marketing announced the introduction of digital marketing performance-improvement coaching programs designed to help companies achieve better results, earn more revenue and alleviate obstacles from their email, social and content marketing. Synchronicity Marketing’s “Enlightened eMarketing” private-client Coaching Programs are designed with several benefits in mind for the brand, company or marketing department heavily reliant on

StreamSend: 5 Ways Agencies Can Make Emails Work for Clients

StreamSend, the email marketing service provider and creator of Franchise Market Automation, shares five steps marketing agencies can take to put the power of email marketing to work for their clients. “As agencies look to serve their clients best in the omni-channel world, email remains a top pick for reach, response and return-on-investment,” said Dan Forootan, president

[FREE London Event] 3 Essential Keys to Increase Your Email Marketing Conversions

Join the UK’s Leading Email Marketing Trainer to Discover 3 Essential Keys to Increase Your Email Marketing Conversions Date: Tuesday 20th May 2014 Cost: It’s FREE! Time: 9.00am -10.30am (includes breakfast, morning tea and networking opportunities) Venue: 4th Floor, 35 Kingsland Road, Shoreditch, London E2 8AA, United Kingdom Sponsor: cloud.IQ Save Your Spot Now! What

StreamSend: 5 Email Marketing Services Agencies Should Expect

StreamSend outlines key benefits that marketing agencies should be able to expect of their email marketing services. “Agencies face a set of unique challenges today, reaching their clients’ customers locally, regionally and nationally across channels limited only by those customer preferences,” said Dan Forootan. “And while they want to make the power of their client’s brand work for

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