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StreamSend: 7 Ways to Drive Sales with Email Marketing Automation

StreamSend shows agencies and marketers seven ways to use “triggered” email marketing automation for email remarketing that can drive sales. 1. Ask Before Customers Do Strategy — Begin by defining your clients’ goals and the types of email remarketing campaign they want to implement. Do they want cart abandonment reminders? Purchase association emails? Benefit-driven landing pages and

Featured ESP: Gold Lasso

As a company that represents the majority of email service providers in our industry, our biggest thrill is to see our ESP network thrive.  We strive to understand our clients.  To do so, we must appreciate the undulating terrain these ESPs experience and to bear witness to their successes and challenges.  We have found that

StreamSend: 6 Ways to Drive Email Campaigns

StreamSend shares six steps how agencies and marketers can add online remarketing to their clients’ email mix and significantly boost email campaigns’ conversion rate. 1.    Search and Create Campaign deliverables: When integrating search into an email campaign, marketing deliverables should include an email template, the email campaign landing page, remarketing display ads in multiple sizes, and dedicated landing pages

Lyris Announced the First Set of Mini Applications

Lyris recently announced the first set in a series of mini applications that exemplify how its open platform empowers marketers to extend and connect Lyris capabilities across the enterprise to improve the customer experience. The new applications – which provide powerful data integration, engagement analytics, and email sender reputation monitoring capabilities – were developed using

StreamSend: 6 Ways to Drive Email Campaigns after the Landing Page

StreamSend shares six steps how agencies and marketers can add online remarketing to their clients’ email mix and significantly boost email campaigns’ conversion rate. 1. Search and Create Campaign deliverables: When integrating search into an email campaign, marketing deliverables should include an email template, the email campaign landing page, remarketing display ads in multiple sizes, and dedicated

Adestra selects PowerMTA from Port25

Adestra and Port25 Solutions recently announced  that Adestra has chosen Port25’s flagship product PowerMTA™ for the outbound digital messaging infrastructure of its platform, MessageFocus. In a statement released by Adestra, CEO Henry Hyder-Smith said, “We are currently sending a rapidly increasing volume of digital messages, and we expect that trend to continue. PowerMTA™ is a great fit because it takes the

Ways for effective B2B email marketing

Execution becomes smooth when you have proper plans in place be it selling / marketing. A well-planned email marketing strategy proves effective when comes to promoting your business. Simplicity, personalized message, proper timing, and various features you should consider for a successful B2B email marketing. Here are few tips to assist you in drafting an

JangoMail Educates Users on CASL

JangoMail posted a blog article this week summarizing the new Canadian Anti-Spam Law also known as CASL, pronounced “castle.” CASL will go into effect on July 1, 2014 and will impact email marketers around the country who send campaigns to any recipient located in Canada. In an effort to protect Canadian email subscribers, senders must have

StreamSend: 5 Ways to Make Email Work for Clients

StreamSend shares five steps marketing agencies can take to put the power of email marketing to work for their clients. “As agencies look to serve their clients best in the omni-channel world, email remains a top pick for reach, response and return-on-investment,” said Dan Forootan, president of StreamSend Email Marketing. “To maximize that power while protecting their client’s

Synchronicity to Offer Email Performance Coaching

Recently Synchronicity Marketing announced the introduction of digital marketing performance-improvement coaching programs designed to help companies achieve better results, earn more revenue and alleviate obstacles from their email, social and content marketing. Synchronicity Marketing’s “Enlightened eMarketing” private-client Coaching Programs are designed with several benefits in mind for the brand, company or marketing department heavily reliant on

StreamSend: 5 Ways Agencies Can Make Emails Work for Clients

StreamSend, the email marketing service provider and creator of Franchise Market Automation, shares five steps marketing agencies can take to put the power of email marketing to work for their clients. “As agencies look to serve their clients best in the omni-channel world, email remains a top pick for reach, response and return-on-investment,” said Dan Forootan, president

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