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Email Buyer’s Guide from Lyris

Lyris recently released the “Buyer’s Guide to Email Solutions for Publishing Media and Entertainment Companies.” The guide helps publishing, media and entertainment (PME) companies capitalize on industry best practices to effectively select and implement audience-messaging solutions that fit their unique needs and drive revenue growth. The PME industry has seen its world transformed by the

[New Case Study] Emma, Inc.

AT A GLANCE Over the past 4 years, email service provider Emma has experienced 35% annual growth in email volume from its new and existing clients. Emma’s services include email automation, audience segmentation, mobile email marketing, and integration with CRM solutions, eCommerce platforms, and social networks. Emma adopted the PowerMTA infrastructure to drive its email messaging services to 45,000-plus customers in

StreamSend: 10 Ways Email Templates Make it Easy to Reach Holiday Customers

StreamSend shows how agencies and marketers can use email templates to easily create holiday email marketing campaigns that attract leads and generate sales during the 2014 holiday season. “The holidays are a busy time for marketers and consumers alike,” said Dan Forootan, president of StreamSend Email Marketing. “Marketers not only have to fight for consumers’ attention, they need

Holiday Email Marketing Playbook by GetResponse

GetResponse has released a playbook designed to help marketers navigate the holiday shopping waters and boost end-of-year sales. In this new white paper, the GetResponse team explains the tactics that will help businesses stand out from their competition, build lasting customer relationships, and, of course, drive those end-of-year sales. The playbook reveals that online shopping this

Getting the Call-To-Action right for email

There are 3 main steps in the conversion process within email. 1: Convert to open 2: Convert to click 3: Convert to final objective (generally on landing page) In this post, we’re focusing on #2 and #3. When creating call-to-actions, be mindful of the fact that email is a Push Channel and the website is

StreamSend: Reach Holiday Customers with Mobile & Video Emails

StreamSend shows how agencies and marketers can use mobile and video emails to create holiday email marketing campaigns that attract leads and generate sales during the 2014 holiday season. “Today’s connected consumers are already a moving target for marketers,” said Dan Forootan, president of StreamSend Email Marketing. “But as consumers go into hyper-drive during the holidays and events

Port25 Announced New Major Release of PowerMTA®

Port25 Solutions is excited to announce the next major iteration of its leading email delivery solution, PowerMTA. Along with new innovative features, an even higher performing version of PowerMTA, Enterprise Plus, is also being released that specifically addresses the performance requirements demanded by today’s volume senders and service providers running on modern hardware. Port25’s PowerMTA software has led

GetUWired: Features of E-Marketing That Wow Business Owners

GetUWired has just released a blog titled “Features of E-Marketing that Wow Business Owners.” The blog details the many features of e-marketing that business owners love for their ease of use and great results.  What is e-marketing? E-marketing is email marketing. Company newsletters, coupons, ads, and anything else that can be disseminated out to customers’

Leverage your website touch points to grow a quality email list

Join us for a FREE breakfast briefing Date: Tues 28th Oct 2014Cost: It’s FREE!Time: 8.45am registration for a 9.30am start until 11.30am (includes breakfast, morning tea and networking opportunities)Venue: cloud.IQ, 4th Floor, 35 Kingsland Road, Shoreditch, London E2 8AA, UK Aimed at both B2C and B2B marketers, our next FREE Breakfast Briefing event takes a detailed look at