Lower click rates are not a problem

In my recent post I looked at why increasing the send frequency has a counter intuitive effect of increasing the delivery rate. This time I’m considering why viewing a campaign …

Continue Reading...

Mobile Email Webinar: Context in Design for Mobile Devices

A great 30 minute webinar on mobile email marketing by Anna Yeaman from Style Campaign. Anna Yeaman is the co-founder and creative director at StyleCampaign, a digital agency

Send more email to improve your delivery rate

Sounds odd? However the delivery rate goes up if you send more email. I noticed that companies sending very regular email have higher delivery rates than those that

Great email call to action example – from a phisher

Even the criminals are looking to improve their results though better creative design. I was intrigued to receive this phishing email today as it shows some clear email

I take you, to have and to hold, from this day forward…

Why loyalty programs need an electronic communications strategy The loyalty industry wouldn’t exist without personalized electronic communication; it forms a fundamental part of a CRM strategy. Influencing a member’s

VC Bound? Three Email companies destined for further M & A activity

All the rumblings from the DreamForce conference last week inspired me to write this article, which features three well- known digital marketing companies that are destined for further

Bella Italia great user experience on mobile

It feels like we are now at the tipping point in mobile websites and mCommerce. Its now possible to find good user experiences on mobile devices with more

Email vs Digital Messaging

EmailExpert.org is lucky to have set about interviewing VA Shiva, his lengthy answers prove to be extremely interesting reading and rather than edit what has been said we

No Excuse for Rudeness! Welcome Subscribers Properly

Welcome emails are like digital handshakes with new subscribers. And nobody likes a wet, cold handshake! So get your email relationship off on the right foot by sending welcome

10 Key Steps to Integrating Email & Social

"Combine email and social marketing and you get unprecedented reach, targeting and audience-building capabilities."
StreamSend, has named 10 key steps small businesses should take to power their email

Don’t Panic: Minimise the Damage

"Panic stations everyone! We've just sent our latest product campaign to over 10,000 customers and there was a huge mistake in the email. What are we going to

America’s 13 Fastest Growing Email Marketing Companies

A number of ESPs and Email Marketing Companies achieved a placement in the annual Inc. 5000 listing of America’s fastest growing companies.  Having trawled the listings and having

Powered by WordPress | Email Expert : A Top Expert production maintained by Bonar Media