Last week's #IEMS12 was a great success. Over the next week or so we'll be providing you with FREE access to watch all the presentations in case you

When: May 16, 2012 @ Your Desk Cost: FREE! Register now and learn all about the latest trends and best practices in email marketing without leaving your desk! Plan

Email is a great channel, it continues to thrive, delivering significant revenue and measurable ROI. Indeed for many companies it's business critical. If the emails stopped, revenue would

Econsultancy published their 2012 Email Census report today, 83 pages of analysis of the email industry based on a survey of email marketers. The largest

In my recent post I looked at why increasing the send frequency has a counter intuitive effect of increasing

A great 30 minute webinar on mobile email marketing by Anna Yeaman from Style Campaign. Anna Yeaman is the co-founder and creative director at StyleCampaign, a digital agency

Sounds odd? However the delivery rate goes up if you send more email. I noticed that companies sending very regular email have higher delivery rates than those that

Even the criminals are looking to improve their results though better creative design. I was intrigued to receive this phishing email today as it shows some clear email

Why loyalty programs need an electronic communications strategy The loyalty industry wouldn’t exist without personalized electronic communication; it forms a fundamental part of a CRM strategy. Influencing a member’s

All the rumblings from the DreamForce conference last week inspired me to write this article, which features three well- known digital marketing companies that are destined for further

It feels like we are now at the tipping point in mobile websites and mCommerce. Its now possible to find good user experiences on mobile devices with more