Adestra Names Oxford Grad & DMA Awarded former Google Exec as President

Adestra, has announced it has appointed Oxford MBA Graduate Matt McGowan as President after 3 years as a board member and adviser to the business. McGowan, who most recently headed...

Happy Birthday SparkPost, an ESP by any definition

It was a little over a year ago that MessageSystems announced they had acquired Port25 the manufacturers of PowerMTA, at that time I raised some questions around what this...

68% of Millennials will open an email if they recognize the sender

Quad/Graphics recently released Millennials: An Emerging Consumer Powerhouse, a report spotlighting best methods for marketers, advertisers and media partners to capture the attention of the connected Millennial market, defined...

Gartner positions Experian as a Challenger in the 2016 Magic Quadrant

Experian was positioned for the first time as a Challenger in the 2016 Gartner Magic Quadrant for Digital Marketing Hubs report. To compile the report, Gartner reviews corporate, customer, partner...

Bronto Names 2016 Golden Bronto Finalists

Bronto recently announced the finalists of the 2016 Golden Bronto Awards. The annual awards recognize exceptional commerce marketing programs and marketers. The customer award categories include Marketing Program of the...

Experian Earns Top Spot in The Relevancy Ring — The ESP Buyer’s Guide

Experian was awarded the top position — in a field of nine ESPs — by The Relevancy Group for product innovation and client satisfaction. In its recently released report, The...

Inbox Marketer Takes Top Ranking in Red Pill Email Guide 2016

Inbox Marketer recently announced it has once again been ranked the number one Mid-Market Overall Vendor in the 2016 edition of the Email Vendor Features & Functions Guide from...

The Relevancy Group Released “The ESP Buyer’s Guide – 2016”

The Relevancy Group publishes The Relevancy Ring: The ESP Buyer's Guide - 2016. The research analyzes eight ESPs that include: Acxiom Impact, Adobe Campaign, Epsilon Agility Harmony, Experian Marketing...

GreenRope Expands Email Marketing Platform

CRM and marketing automation provider, GreenRope has made another move to provide an integrated solution. This time it’s a partnership with email analytics and deliverability optimization provider, SendForensics. Less than...

Training: Email Personalisation for Ecommerce Course

This one day course will show you how to achieve the many different ways of personalising via email marketing. You’ll discover how data, combined with technology can be used...

Listrak Takes Look Back to 2015

Listrak recently released a look back at 2015, reporting on growth in new sales, revenue and staff, as well as several significant accolades that underline the company’s continued expansion...

Marketing Automation Course

Overview: Does the idea of mapping out a B2B marketing automation plan sound daunting to you? Do you want to discover more about lead scoring? Are you keen to learn...
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