The Anatomy of Email #4: Content and Footer

Here’s Part 4 in the ‘Email Anatomy’ series, where Andy Thorpe from Pure360 takes a looks at footers and the all important content of an email.  He talks about legal...

The Anatomy of Email #3: Banner and Header

There’s a lot to think about when building an email; from name, footers, testing and of course the all important content itself.  Here’s Part 3 in the ‘Email...

The Anatomy of Email #2: Pre-headers and more

There’s a lot to think about when building an email; headers, footers, testing and of course the content itself.  Here’s Part 2 in ‘Email Anatomy’ series, where Andy Thorpe...

The Anatomy of Email: Subject Lines

Subject lines are what get you the opens. There is lots of advice about subject lines and it is the most popular bit of an email to test, this ...

UK Email Laws: What legislation means for marketing

There are a number of regulations surrounding email marketing which differ according to whether you are targeting an individual or an organisation so it's important to keep up-to-date...

Email Marketing Implementation Strategy for Charities

There is no question that digital messaging affords huge opportunities for charities, just last year The Red Cross raised in excess of $30 million via mobile. Over the christmas period experiential...

Subscription process defines quality of email marketing lists

Coming to the end of the year and looking forward to 2011 you will probably be looking at maximising the ROI from your email marketing campaigns. It is worth bearing in...