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	<title>EmailExpert &#187; The Blogs</title>
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	<link>http://emailexpert.org</link>
	<description>Deliverability, Email Marketing &#38; Digital Messaging</description>
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		<title>International Email Marketing Summit</title>
		<link>http://emailexpert.org/international-email-marketing-summit/</link>
		<comments>http://emailexpert.org/international-email-marketing-summit/#comments</comments>
		<pubDate>Thu, 03 May 2012 08:47:47 +0000</pubDate>
		<dc:creator>kathpay</dc:creator>
				<category><![CDATA[Events, Conferences & Seminars]]></category>
		<category><![CDATA[Kath Pay Says]]></category>

		<guid isPermaLink="false">http://emailexpert.org/?p=4141</guid>
		<description><![CDATA[When: May 16, 2012 @ Your Desk Cost: FREE! Register now and learn all about the latest trends and best practices in email marketing without leaving your desk! Plan to ...]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Stepping up your email strategy</title>
		<link>http://emailexpert.org/stepping-up-your-email-strategy/</link>
		<comments>http://emailexpert.org/stepping-up-your-email-strategy/#comments</comments>
		<pubDate>Sat, 28 Apr 2012 17:59:35 +0000</pubDate>
		<dc:creator>Tim Watson</dc:creator>
				<category><![CDATA[Tim Says]]></category>

		<guid isPermaLink="false">http://emailexpert.org/?p=4137</guid>
		<description><![CDATA[Email is a great channel, it continues to thrive, delivering significant revenue and measurable ROI. Indeed for many companies it&#8217;s business critical. If the emails stopped, revenue would stop and ...]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Email optimisation and social integration growing</title>
		<link>http://emailexpert.org/email-optimisation-and-social-integration-growing/</link>
		<comments>http://emailexpert.org/email-optimisation-and-social-integration-growing/#comments</comments>
		<pubDate>Tue, 06 Mar 2012 16:48:29 +0000</pubDate>
		<dc:creator>Tim Watson</dc:creator>
				<category><![CDATA[Email News]]></category>
		<category><![CDATA[The Blogs]]></category>
		<category><![CDATA[Tim Says]]></category>

		<guid isPermaLink="false">http://emailexpert.org/?p=4083</guid>
		<description><![CDATA[Econsultancy published their 2012 Email Census report today, 83 pages of analysis of the email industry based on a survey of email marketers. The largest increases were in campaign optimisation ...]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Lower click rates are not a problem</title>
		<link>http://emailexpert.org/lower-click-rates-are-not-a-problem/</link>
		<comments>http://emailexpert.org/lower-click-rates-are-not-a-problem/#comments</comments>
		<pubDate>Mon, 19 Dec 2011 09:58:43 +0000</pubDate>
		<dc:creator>Tim Watson</dc:creator>
				<category><![CDATA[Best Practice]]></category>
		<category><![CDATA[Metrics & Reporting]]></category>
		<category><![CDATA[Tim Says]]></category>

		<guid isPermaLink="false">http://emailexpert.org/?p=3644</guid>
		<description><![CDATA[In my recent post I looked at why increasing the send frequency has a counter intuitive effect of increasing the delivery rate. This time I’m considering why viewing a campaign ...]]></description>
		<wfw:commentRss>http://emailexpert.org/lower-click-rates-are-not-a-problem/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Mobile Email Webinar: Context in Design for Mobile Devices</title>
		<link>http://emailexpert.org/mobile-email-webinar-context-in-design-for-mobile-devices/</link>
		<comments>http://emailexpert.org/mobile-email-webinar-context-in-design-for-mobile-devices/#comments</comments>
		<pubDate>Fri, 11 Nov 2011 13:05:12 +0000</pubDate>
		<dc:creator>TailorMadeSupport</dc:creator>
				<category><![CDATA[The Blogs]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://emailexpert.org/?p=3759</guid>
		<description><![CDATA[A great 30 minute webinar on mobile email marketing by Anna Yeaman from Style Campaign. Anna Yeaman is the co-founder and creative director at StyleCampaign, a digital agency that focuses exclusively ...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Send more email to improve your delivery rate</title>
		<link>http://emailexpert.org/send-more-email-to-improve-your-delivery-rate/</link>
		<comments>http://emailexpert.org/send-more-email-to-improve-your-delivery-rate/#comments</comments>
		<pubDate>Fri, 04 Nov 2011 11:26:36 +0000</pubDate>
		<dc:creator>Tim Watson</dc:creator>
				<category><![CDATA[Tim Says]]></category>
		<category><![CDATA[featured]]></category>

		<guid isPermaLink="false">http://emailexpert.org/?p=3536</guid>
		<description><![CDATA[Sounds odd? However the delivery rate goes up if you send more email. I noticed that companies sending very regular email have higher delivery rates than those that send infrequently. ...]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Great email call to action example &#8211; from a phisher</title>
		<link>http://emailexpert.org/great-email-call-to-action-example-from-a-phisher/</link>
		<comments>http://emailexpert.org/great-email-call-to-action-example-from-a-phisher/#comments</comments>
		<pubDate>Thu, 03 Nov 2011 13:49:00 +0000</pubDate>
		<dc:creator>Tim Watson</dc:creator>
				<category><![CDATA[Abuse and Spam]]></category>
		<category><![CDATA[Best Practice]]></category>
		<category><![CDATA[Tim Says]]></category>
		<category><![CDATA[featured]]></category>

		<guid isPermaLink="false">http://emailexpert.org/?p=3629</guid>
		<description><![CDATA[Even the criminals are looking to improve their results though better creative design. I was intrigued to receive this phishing email today as it shows some clear email marketing best ...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>I take you, to have and to hold, from this day forward…</title>
		<link>http://emailexpert.org/i-take-you-to-be-my-most-valuable-customer-to-have-and-to-hold-from-this-day-forward%e2%80%a6/</link>
		<comments>http://emailexpert.org/i-take-you-to-be-my-most-valuable-customer-to-have-and-to-hold-from-this-day-forward%e2%80%a6/#comments</comments>
		<pubDate>Sun, 30 Oct 2011 01:49:17 +0000</pubDate>
		<dc:creator><a href="http://www.striata.com" rel="nofollow">Striata Marketing</a></dc:creator>
				<category><![CDATA[The Blogs]]></category>

		<guid isPermaLink="false">http://emailexpert.org/?p=3581</guid>
		<description><![CDATA[Why loyalty programs need an electronic communications strategy The loyalty industry wouldn’t exist without personalized electronic communication; it forms a fundamental part of a CRM strategy. Influencing a member’s behaviour, ...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>VC Bound? Three Email companies destined for further M &amp; A activity</title>
		<link>http://emailexpert.org/vc-bound-three-email-companies-destined-for-further-m-a-activity/</link>
		<comments>http://emailexpert.org/vc-bound-three-email-companies-destined-for-further-m-a-activity/#comments</comments>
		<pubDate>Tue, 06 Sep 2011 00:04:50 +0000</pubDate>
		<dc:creator>fred</dc:creator>
				<category><![CDATA[Fred Says]]></category>
		<category><![CDATA[The Blogs]]></category>
		<category><![CDATA[featured]]></category>

		<guid isPermaLink="false">http://emailexpert.org/?p=3361</guid>
		<description><![CDATA[All the rumblings from the DreamForce conference last week inspired me to write this article, which features three well- known digital marketing companies that are destined for further M&#38;A activity.  Currently in ...]]></description>
		<wfw:commentRss>http://emailexpert.org/vc-bound-three-email-companies-destined-for-further-m-a-activity/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Bella Italia great user experience on mobile</title>
		<link>http://emailexpert.org/bella-italia-great-user-experience-on-mobile/</link>
		<comments>http://emailexpert.org/bella-italia-great-user-experience-on-mobile/#comments</comments>
		<pubDate>Mon, 05 Sep 2011 10:06:29 +0000</pubDate>
		<dc:creator>Tim Watson</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Tim Says]]></category>
		<category><![CDATA[mobile messaging]]></category>
		<category><![CDATA[user experience]]></category>

		<guid isPermaLink="false">http://emailexpert.org/?p=3329</guid>
		<description><![CDATA[It feels like we are now at the tipping point in mobile websites and mCommerce. Its now possible to find good user experiences on mobile devices with more than just ...]]></description>
		<wfw:commentRss>http://emailexpert.org/bella-italia-great-user-experience-on-mobile/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Email vs Digital Messaging</title>
		<link>http://emailexpert.org/email-vs-digital-messaging/</link>
		<comments>http://emailexpert.org/email-vs-digital-messaging/#comments</comments>
		<pubDate>Mon, 05 Sep 2011 09:09:28 +0000</pubDate>
		<dc:creator>VA_Shiva</dc:creator>
				<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[The Blogs]]></category>
		<category><![CDATA[VA Shiva Says]]></category>

		<guid isPermaLink="false">http://emailexpert.org/?p=3333</guid>
		<description><![CDATA[EmailExpert.org is lucky to have set about interviewing VA Shiva, his lengthy answers prove to be extremely interesting reading and rather than edit what has been said we have chosen ...]]></description>
		<wfw:commentRss>http://emailexpert.org/email-vs-digital-messaging/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>No Excuse for Rudeness! Welcome Subscribers Properly</title>
		<link>http://emailexpert.org/don%e2%80%99t-be-rude-welcome-new-subscribers-the-right-way/</link>
		<comments>http://emailexpert.org/don%e2%80%99t-be-rude-welcome-new-subscribers-the-right-way/#comments</comments>
		<pubDate>Tue, 30 Aug 2011 08:37:03 +0000</pubDate>
		<dc:creator><a href="http://www.vision6.com.au/" rel="nofollow">Matthew Johnson</a></dc:creator>
				<category><![CDATA[Best Practice]]></category>
		<category><![CDATA[The Blogs]]></category>

		<guid isPermaLink="false">http://emailexpert.org/?p=3223</guid>
		<description><![CDATA[Welcome emails are like digital handshakes with new subscribers. And nobody likes a wet, cold handshake! So get your email relationship off on the right foot by sending welcome emails ...]]></description>
		<wfw:commentRss>http://emailexpert.org/don%e2%80%99t-be-rude-welcome-new-subscribers-the-right-way/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>10 Key Steps to Integrating Email &amp; Social</title>
		<link>http://emailexpert.org/10-keys-steps-to-integrating-email-social/</link>
		<comments>http://emailexpert.org/10-keys-steps-to-integrating-email-social/#comments</comments>
		<pubDate>Tue, 30 Aug 2011 04:17:47 +0000</pubDate>
		<dc:creator>Andrew Bonar</dc:creator>
				<category><![CDATA[Best Practice]]></category>
		<category><![CDATA[The Blogs]]></category>

		<guid isPermaLink="false">http://emailexpert.org/?p=3259</guid>
		<description><![CDATA[&#8220;Combine email and social marketing and you get unprecedented reach, targeting and audience-building capabilities.&#8221; StreamSend, has named 10 key steps small businesses should take to power their email campaigns with ...]]></description>
		<wfw:commentRss>http://emailexpert.org/10-keys-steps-to-integrating-email-social/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Don’t Panic: Minimise the Damage</title>
		<link>http://emailexpert.org/don%e2%80%99t-panic-minimise-the-damage/</link>
		<comments>http://emailexpert.org/don%e2%80%99t-panic-minimise-the-damage/#comments</comments>
		<pubDate>Mon, 29 Aug 2011 22:22:18 +0000</pubDate>
		<dc:creator><a href="http://www.vision6.com.au/blog/page/2/" rel="nofollow">Mathew Johnson</a></dc:creator>
				<category><![CDATA[Best Practice]]></category>
		<category><![CDATA[The Blogs]]></category>

		<guid isPermaLink="false">http://emailexpert.org/?p=3227</guid>
		<description><![CDATA[&#8220;Panic stations everyone! We&#8217;ve just sent our latest product campaign to over 10,000 customers and there was a huge mistake in the email. What are we going to do?&#8221; Does ...]]></description>
		<wfw:commentRss>http://emailexpert.org/don%e2%80%99t-panic-minimise-the-damage/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>America&#8217;s 13 Fastest Growing Email Marketing Companies</title>
		<link>http://emailexpert.org/americas-12-fastest-growing-email-marketing-companies/</link>
		<comments>http://emailexpert.org/americas-12-fastest-growing-email-marketing-companies/#comments</comments>
		<pubDate>Thu, 25 Aug 2011 18:03:39 +0000</pubDate>
		<dc:creator>Andrew Bonar</dc:creator>
				<category><![CDATA[Andrew Barrett Says]]></category>
		<category><![CDATA[Email News]]></category>
		<category><![CDATA[The Blogs]]></category>
		<category><![CDATA[featured]]></category>

		<guid isPermaLink="false">http://emailexpert.org/?p=3119</guid>
		<description><![CDATA[A number of ESPs and Email Marketing Companies achieved a placement in the annual Inc. 5000 listing of America’s fastest growing companies.  Having trawled the listings and having looked up ...]]></description>
		<wfw:commentRss>http://emailexpert.org/americas-12-fastest-growing-email-marketing-companies/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>It&#8217;s an integrated messaging world</title>
		<link>http://emailexpert.org/its-an-integrated-messaging-world/</link>
		<comments>http://emailexpert.org/its-an-integrated-messaging-world/#comments</comments>
		<pubDate>Wed, 24 Aug 2011 20:31:57 +0000</pubDate>
		<dc:creator><a href="http://www.striata.com/emarketing/emarketing-overview.html" rel="nofollow">Mia Papanicolaou </a></dc:creator>
				<category><![CDATA[Email News]]></category>
		<category><![CDATA[The Blogs]]></category>
		<category><![CDATA[featured]]></category>

		<guid isPermaLink="false">http://emailexpert.org/?p=2727</guid>
		<description><![CDATA[Having been in email marketing for the better part of 10 years, I believe in the medium, so why then do I find myself unsubscribing from countless newsletters that offered ...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>ESP&#8217;s Develop a Corporate Conscience: Worldvision Gains $100k</title>
		<link>http://emailexpert.org/esps-develop-a-corporate-conscience-worldvision-gains-100k/</link>
		<comments>http://emailexpert.org/esps-develop-a-corporate-conscience-worldvision-gains-100k/#comments</comments>
		<pubDate>Mon, 15 Aug 2011 03:00:01 +0000</pubDate>
		<dc:creator>Andrew Bonar</dc:creator>
				<category><![CDATA[Andrew Says]]></category>
		<category><![CDATA[Email News]]></category>
		<category><![CDATA[featured]]></category>

		<guid isPermaLink="false">http://emailexpert.org/?p=3099</guid>
		<description><![CDATA[There has been a growing trend with email service providers to announce CSR (corporate social responsibility) programs, that is donating time, money and/or resources for the benefit of the community. ...]]></description>
		<wfw:commentRss>http://emailexpert.org/esps-develop-a-corporate-conscience-worldvision-gains-100k/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Email marketing tips A to Z</title>
		<link>http://emailexpert.org/email-marketing-tips-a-to-z/</link>
		<comments>http://emailexpert.org/email-marketing-tips-a-to-z/#comments</comments>
		<pubDate>Mon, 18 Jul 2011 07:51:57 +0000</pubDate>
		<dc:creator>Tim Watson</dc:creator>
				<category><![CDATA[Email News]]></category>
		<category><![CDATA[The Blogs]]></category>
		<category><![CDATA[Tim Says]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[featured]]></category>

		<guid isPermaLink="false">http://emailexpert.org/?p=3047</guid>
		<description><![CDATA[I recently tweeted an A to Z of email marketing tips under hash tag #emailAtoZ and have now collected all the tweets together and listed the whole email marketing tip ...]]></description>
		<wfw:commentRss>http://emailexpert.org/email-marketing-tips-a-to-z/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>ESP Forums:  A Scarce Commodity</title>
		<link>http://emailexpert.org/esp-forums-a-scarce-commodity/</link>
		<comments>http://emailexpert.org/esp-forums-a-scarce-commodity/#comments</comments>
		<pubDate>Tue, 28 Jun 2011 22:12:11 +0000</pubDate>
		<dc:creator>fred</dc:creator>
				<category><![CDATA[Email News]]></category>
		<category><![CDATA[Fred Says]]></category>
		<category><![CDATA[The Blogs]]></category>

		<guid isPermaLink="false">http://emailexpert.org/?p=2990</guid>
		<description><![CDATA[Forums are discussion boards, also known as message boards, that enable members of a site to interact with each other by exchanging knowledge and discussing hot topics related to specific ...]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Neil Schwartzman Honoured With First MAAWG Mary Litynski Award</title>
		<link>http://emailexpert.org/neil-schwartzman-honoured-with-first-maawg-mary-litynski-award/</link>
		<comments>http://emailexpert.org/neil-schwartzman-honoured-with-first-maawg-mary-litynski-award/#comments</comments>
		<pubDate>Thu, 16 Jun 2011 19:11:17 +0000</pubDate>
		<dc:creator>Andrew Bonar</dc:creator>
				<category><![CDATA[Abuse and Spam]]></category>
		<category><![CDATA[Email News]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://emailexpert.org/?p=2886</guid>
		<description><![CDATA[Recognizing the value of one person&#8217;s effort to generate positive change in the messaging industry, the Messaging Anti-Abuse Working Group presented its first annual MAAWG Mary Litynski Award to Neil Schwartzman at ...]]></description>
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