Fred Says articles


Blue Sky Factory selects PowerMTA for better deliverability

Blue Sky Factory selects PowerMTA for better deliverability

PRESS RELEASE | Email delivery gateway software market leader Port25 Solutions, Inc. today announced that PowerMTA, its flagship product, has been adopted by Blue Sky Factory, a 2010, 2009, and 2008 Inc. magazine 5000 fastest-growing company and one of the largest US email service providers. Blue Sky Factory Director of Deliverability Ken Pfeiffer says, “Our clients

"What's in a name?" "What's in a name? That which we call a rose By any other word would smell as sweet."

The great bard on email reputation

The term “reputation,” in the sense meaning a person’s “good name,” dates only from the mid-sixteenth century and the phrase “spotless reputation” seems to originate from the same period.  In Shakespeare’s Richard II, Thomas Mowbray, the Duke of Norfolk, insists that The purest treasure mortal times afford is spotless reputation: that away, Men are but

A night at the email Museum

A night at the email museum

In the hearts and minds of ESPs, ISPs, and just about every proponent of legitimate email, there lies a deep desire to rid the world of spam.  To accomplish this noble goal, I recommend the construction and acceptance of a neoclassical structure known as the International Email Museum.  The museum currently exists only inside my


Dispelling the myth of deliverability magic & the standardisation of email metrics

If you are a regular visitor to you will know that I am a firm advocate of the standardisation of email metrics. It is hard for a business to compare stats from various ESP’s when the way in which they are recorded are so different. You will also be aware of the ground being gained by the Email Experience Council in trying to set a standard for ESP’s and others to follow (I feel we should all lobby our software vendors to adopt these same standards, companies like Octeth and Interspire).

The following article is Fred Tabsharani’s take on the whole issue of the standardisation of email metrics.

Emails Lone Ranger: The deliverability consultant

The Deliverability Consultant: Emails’ Lone Ranger

There is a growing subculture emerging in the Email Industry.   This narrow subculture is built around the role of the Email Deliverability consultant.  These email folk heroes often hold “silver bullets” that dramatically alleviate problems caused by poor email deliverability.  Whether it’s resolving sender reputation issues, aligning sectors of your email program to meet legal compliance, or ensuring


Three Reasons Why Email Senders Divorce ESPs

Usually, before a couple marries, they engage in hundreds of intimate, layered conversations, in an effort to establish realistic expectations and build a foundation for a successful marriage.  The same principle can and should apply in the context of a business partnership.  As with any partner, in business or otherwise, at the outset of each


Measurement Accuracy Roundtable Update

For the past few years, the eec’s Measurement Accuracy Roundtable has been conscientiously working to standardize email metrics. Standardizing these metrics is crucial to improving the quality of reporting and to enhance the creditability of the email industry. As part of the standardization goal, the Roundtable seeks congruent email reporting across existing Email Service Providers.


Inbox Reserve III: Seduce your subscribers

In Inbox Reserve parts one and two, we discovered how socially centric preference centers and subject lines will lead to dramatically higher engagement and lower spam complaints. In part III below, we’ll identify challenges that are inherent with acquiring a subscribers social data points and what the benefits are to your brand once harnessed. Challenge: 


Inbox Reserve Part II: Future Subject Lines will Reduce Spam Complaints

Using fresh social data points gathered from an advanced preference center, future marketing based messaging will place your friends’ names or actions in the subject lines of emails associated with a given brand.  These personalized subject lines are a key tool for increasing your brand’s ability to engage subscribers, dramatically increase open rates and manufacture

Pivotal Veracity

Pivotal Veracity is a big win for ReturnPath

The email industry’s latest buyout happened a few days ago and we witnessed a highly reputable email monitoring and deliverability reputation company Pivotal Veracity agree to buyout terms from Unica, an Email Service Provider with  gunpowder. Unica is attempting to be a “one-stop shop” for marketers that utilize their suite of services and with the


Mission control for subscribers: the preference center

The preference center is a highly intriguing, untapped resource for Email Marketers and could be used in a variety of ways.  It has the potential to establish critical ground rules with both newfound and dormant subscribers.  When subscribers are awarded mission control to continuously manage their preferences, the amount of information that marketers can glean