Stepping up your email strategy
Email is a great channel, it continues to thrive, delivering significant revenue and measurable ROI. Indeed for many companies it’s business critical. If the emails stopped, revenue would stop and …
Email optimisation and social integration growing
Econsultancy published their 2012 Email Census report today, 83 pages of analysis of the email industry based on a survey of email marketers. The largest
Lower click rates are not a problem
In my recent post I looked at why increasing the send frequency has a counter intuitive effect of increasing
Send more email to improve your delivery rate
Sounds odd? However the delivery rate goes up if you send more email. I noticed that companies sending very regular email have higher delivery rates than those that
Great email call to action example – from a phisher
Even the criminals are looking to improve their results though better creative design. I was intrigued to receive this phishing email today as it shows some clear email
Bella Italia great user experience on mobile
It feels like we are now at the tipping point in mobile websites and mCommerce. Its now possible to find good user experiences on mobile devices with more
Email marketing tips A to Z
I recently tweeted an A to Z of email marketing tips under hash tag #emailAtoZ and have now collected all the tweets together and listed the whole email
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