Trinity Mirror Acquires Communicator Corp

Trinity Mirror is one of the UK’s largest newspaper publishers with over 500 digital products and 165 regional and national newspapers has acquired Communicator Corp, an enterprise, digital communications solutions provider …

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Lower click rates are not a problem

In my recent post I looked at why increasing the send frequency has a counter intuitive effect of increasing

Encourage Social Influencers by Email says BlueHornet

BlueHornet Networks, Inc., is the latest Enterprise ESP to introduce advanced social elements to its platform, titled "Social Influencers Strategy Blueprint". This really does seem like a great

ESP’s Continue with Trend of Positive Growth

Quarterly results are being published by various ESP companies at the moment and many are showing strong positive growth. SMTP.com Inc reported for the third quarter ended September

Overview of MarketingSherpa’s 7th Annual Email Marketing Awards

The winners of MarketingSherpa's 7th Annual Email Marketing Awards were announced on its website this month, the annual awards feature the best email marketing campaigns of the past

Responsys Continues to Display Strong Growth

Responsys, Inc. has announced financial results for the quarter ended September 30, 2011 continuing to show strong growth, and an increasing share of revenue being derived from its

UK Consumer Study Reveals Telling Email Habits

A new studyfrom ExactTarget finds that 73 percent of online consumers in the UK start their day by checking email,  and 82 percent of individuals check their email daily.

Spammers URL shortening gets more sophisticated

Worrying new research from Symantec’s October Intelligence report suggests that it’s easier than ever for spammers to operate malicious sites. Spammers have established a genuine URL shortening service

Spear-Phishing Attacks on Banks on the Increase

Banks and their commercial clients face the persistent threat of online channel attacks with a significant threat posed by email from undetected crimeware and are being exposed to

DMA Challenges Information Commissioner’s Office to get Tough on Spam

The Direct Marketing Association (DMA) has challenged the Information Commissioner’s Office (ICO) to get tough on text spam, but disagrees on their need for extra power to do so. This was

Email Marketing Hits New Highs According to DMA

An increase in website traffic generated by email,  growth in the number of email addresses under management and a rise in the number of campaigns being run have resulted in the

More Email Fraud & More Sophisticated but Spam Decreasing

In Q3 2011, the percentage of fraudulent emails in spam traffic increased twenty times, rising from 0.1 per cent last quarter to 2 per cent of all spam

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