Lower click rates are not a problem
In my recent post I looked at why increasing the send frequency has a counter intuitive effect of increasing the delivery rate. This time I’m considering why viewing a campaign …
Overview of MarketingSherpa’s 7th Annual Email Marketing Awards
The winners of MarketingSherpa's 7th Annual Email Marketing Awards were announced on its website this month, the annual awards feature the best email marketing campaigns of the past
Responsys Wins Gold W3 Award for Harley Davidson Campaign
Responsys, Inc. has been recognized with Gold and Silver W3 Awards, the industry-leading award that honors creative excellence on the web, for its work with customer Harley-Davidson. The award-winning email marketing
iContact Reveals Small Business Owners Hate Groupon
iContact has announced that one out of every four small business owners surveyed hate Groupon but it is ok they hate social media including Facebook, Twitter and LinkedIn
Great email call to action example – from a phisher
Even the criminals are looking to improve their results though better creative design. I was intrigued to receive this phishing email today as it shows some clear email
Rest easy with automation
Whether you're new to email marketing or a seasoned campaigner, you’re probably familiar with the term "automation". In fact, it's probably something you're already doing in a really
Spamhaus & SURBL Spam Protection with MXTools & MailChannels Partnership
MailChannels has announced that MXTools, the leading worldwide Reseller for both Spamhaus and SURBL datafeeds, has entered into a Strategic Partnership to provide advanced outbound spam protection for
Latest Report finds Shopping Cart Abandonment Reaches 75%
Listrak released the results of its third longitudinal study of shopping cart abandonment practices among top online retailers – the Internet Retailer Top 500 and Second 500. This
Irritating things about Email
The annoying thing about email is we simply get too much of it and it is irrelevant spam. This infographic from the guys at ccLoop illustrates the values
Email The Preferred Communication Channel for UK Consumers
New consumer research by leading marketing and data specialist, The REaD Group plc, has thrown up some interesting results about the retail sector, which in the middle of
No Excuse for Rudeness! Welcome Subscribers Properly
Welcome emails are like digital handshakes with new subscribers. And nobody likes a wet, cold handshake! So get your email relationship off on the right foot by sending welcome
10 Key Steps to Integrating Email & Social
"Combine email and social marketing and you get unprecedented reach, targeting and audience-building capabilities."


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