Lower click rates are not a problem

In my recent post I looked at why increasing the send frequency has a counter intuitive effect of increasing the delivery rate. This time I’m considering why viewing a campaign …

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UK Consumer Study Reveals Telling Email Habits

A new studyfrom ExactTarget finds that 73 percent of online consumers in the UK start their day by checking email,  and 82 percent of individuals check their email daily.

Email Marketing Hits New Highs According to DMA

An increase in website traffic generated by email,  growth in the number of email addresses under management and a rise in the number of campaigns being run have resulted in the

Mobile Email Marketing is Sending Strong Signals

According to recent research by eDialog, it has been found that email marketing is becoming more relevant with mobile phone users. More people are now using their mobile phones

Flash Sales Report Confirms Email is Key Traffic Driver

Experian® CheetahMail® has released its latest analysis illustrating how flash sale emails significantly outperform other types of offers in campaigns. Email is a key traffic driver for advertising Flash

Marketo Benchmark on Email Marketing Survey Released

Marketo has released the Marketo Benchmark on Email Marketing Survey. Using comparative analytics and best practices gleaned from peers, participants are able to shed light on the strengths

Email Deliverability Benchmark Report 2011

Return Path, the market leading email reputation monitoring company, today announced the findings from its “Global Email Deliverability Benchmark Report, 1H 2011.” The findings of the

Behavioral Email Study: 87% of eTailers fail to utilise Cart Abandonment Email

RedEye has announced the release of their second “Behavioral Email Benchmark Study”. The study was carried out on over 200 online companies and took place between February and March

Send Early Morning & Sundays Suggests Email Marketing Metrics Report

Email marketing service provider, MailerMailer, has released its eleventh Email Marketing Metrics Report. This free report examines nearly 1 billion email messages, showing valuable data on click, open

Q2 North America Email Trends: Click & Open Rates Down

The DMA has released the Q2 2011 North America Email Trends and Benchmarks Results, which show a 16.2 percent increase in average volume-per-client from Q1 2011, and a

Report: Viral & Community Links in Emails 2011

Viral & Community Links in Emails 2011 report has been released by Responsys, which found that retailers are more focused on using their email marketing programs to promote

The History of Email: Happy 29th Anniversary

On August 30th, 29 years ago, V. A. Shiva copyrighted "EMAIL" after he invented the interface we still use today with the fields "To: From: Cc: Bcc: Subject:

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