More Email Fraud & More Sophisticated but Spam Decreasing

In Q3 2011, the percentage of fraudulent emails in spam traffic increased twenty times, rising from 0.1 per cent last quarter to 2 per cent of all spam traffic in …

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Mobile Email Marketing is Sending Strong Signals

According to recent research by eDialog, it has been found that email marketing is becoming more relevant with mobile phone users. More people are now using their mobile phones

India’s Kenscio Digital Marketing Re-brand & Red Herring Nomination

Kenscio Digital today announced a restructured service model, focusing on Digital Direct Marketing and email marketing in India, including formally rebranding the firm's earlier name, Sprinklr India to

Scott Hardigree’s IndieMark Acquired by Inbox Group

Inbox Group, LLC, a Dallas-based email marketing services firm has recently announced their acquisition of Indiemark, a creative email marketing agency. Founded by email marketing veteran Scott Hardigree,

Responsys Wins Gold W3 Award for Harley Davidson Campaign

Responsys, Inc. has been recognized with Gold and Silver W3 Awards, the industry-leading award that honors creative excellence on the web, for its work with customer Harley-Davidson. The award-winning email marketing

GroupOn The Internets Biggest IPO Since Google

Groupon raised $700 million after offering 35 million shares at $20 per share, the largest IPO by an Internet company since Google raised $1.7 billion in 2004. The

iContact Reveals Small Business Owners Hate Groupon

iContact has announced that one out of every four small business owners surveyed hate Groupon but it is ok they hate social media including Facebook, Twitter and LinkedIn

3rd Quarter Revenue Boost of 60% for ExactTarget

ExactTarget has recently announced it posted record performance in the third quarter, boosting revenue 60 percent over the same period in 2010.

“We continued to deliver on our commitment to

Bronto Continues with Strong Growth

Bronto Software has announced that it has experienced a third quarter growth in revenue and customers wins as well as employee growth. Earlier this year EmailExpert reported they

Striata Appoints Commercial Director

Striata SA, a global leader in paperless communications, has appointed Nicola Els to the position of Commercial Director - effective 01 October 2011. Els joined Striata in August 2008

Great email call to action example – from a phisher

Even the criminals are looking to improve their results though better creative design. I was intrigued to receive this phishing email today as it shows some clear email

Rest easy with automation

Whether you're new to email marketing or a seasoned campaigner, you’re probably familiar with the term "automation". In fact, it's probably something you're already doing in a really

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