Email News articles

SendGrid Relocates Headquarters

 SendGrid recently announced the hire of Paul Ford, who joins as the Vice President of Product and Marketing.  Ford will be responsible for leading SendGrid’s global marketing efforts, driving overall product strategy and new product creation as each aligns with market opportunity and fit.  Ford joins SendGrid as the company continues international expansion efforts, headcount growth and

Movable Ink Opens Office In London

Movable Ink announced recently that it has opened an office in London. The opening of this first international office will further accelerate Movable Ink’s growth in the UK and throughout Europe. According to Econsultancy, the UK market for email marketing platforms and services was worth an estimated £495 million by the end of 2013, and has

Email marketing to Scientists: best practice report released

Research and Markets has announced the release of the “Digital Marketing to Life Scientists: Social Media and Email Best Practices” report. Digital Marketing to Life Scientists: Social Media and Email Best Practices is a study intended to help business’ to quantify scientists’ preferences and behaviours when it comes to multiple social media platforms and direct outreach via email.

Weather-Based Email Trigger Technology Released

Skymosity, an Email Aptitude company and weather marketing platform, announced recently that it has expanded the territory of its automated weather-based trigger technology, EA Rainmaker, to include the United Kingdom, which, according to Bloomberg, has had their wettest winter since at least 1766. Brands with subscribers in the UK can now utilize the technology to

B2B MAP Revenue to exceed $1Billion in 2014

Revenues for business-to-business (B2B) marketing automation platforms will grow 60% to reach $1.2 billion in 2014, according to Raab Associates just-released B2B Marketing Automation Vendor Selection Tool (VEST). The 60% rate is higher than the 2013 rate of 50%. “Revenues for B2B marketing automation vendors continue to grow as adoption increases and existing customers expand

10 Warning Signs You Need Better Marketing Analytics

StrongView announced a new cross-channel marketing Success Guide titled “10 Warning Signs You Need Better Marketing Analytics.” This free resource outlines how marketers can embrace contextual marketing with a modern marketing analytics system that effectively leverages cross-channel data to make sense of real-time interactions and other sources of customer information. Marketing analytics systems have been around a

GetResponse makes a clean sweep at STEVIE® Awards

GetResponse was honored with 3 Stevie® Awards at a gala banquet held Monday, February 25 at the Paris Hotel in Las Vegas, Nevada. All 3 awards were for were for excellence in customer service. “Since startup, our business philosophy has been to provide 5-star customer service,” said GetResponse founder and CEO Simon Grabowski. “Our team brings that philosophy

[Infographic] Boosting Sales Conversion with Cart Abandon Emails

Cart Abandonment experts, Cloud.IQ have just released a new infographic with some fascinating findings regarding how our customers are abandoning their purchases and how we can leverage this opportunity to generate more sales. Some stats of interest: 88% of online shoppers who abandon online purchases before completion are open to being emailed by retailers afterwards.. 35% actually

Marketing Automation: Six Acquisitions for 2014

In the coming weeks and months, more and more airtime in executive board meetings will be devoted to accelerating M&A activity within cloud-based marketing, specifically in deployment models such as Email Service Providers and Marketing Automation Companies (ESPs/MACs).  According to a relatively recent Barron’s article, the marketing automation (MACs) segment of tthis market will become a

Top