Email News articles

Bronto Makes Inc. 5000 5 Years Running

Inc. Magazine announced on Tuesday that Bronto Software is ranked No. 1702 on the seventeenth, annual Inc. 500|5000, an exclusive ranking of the nation’s fastest-growing private companies. Bronto Software ranks No. 136 in the software category and No. 3 among software companies in NC. “We are thrilled to be named one of the fastest growing

Wpromote Inc. 5000 Winner Pins Growth on Email

Award-winning search marketing firm Wpromote, was recently acknowledged by Inc. Magazine on their seventh annual Inc. 5000 list of the fastest growing companies in America. Seven-time honoree, Wpromote landed the 4,026th spot on the list this year with sixty-six percent growth over the past three years, and $13.9 million in revenue in 2012. Wpromote contributes part of

Marketo Ranks on Inc. 500 for Final Time

Marketo, provider of cloud-based marketing solutions has been recognised by Inc. magazine and listed the company on its annual Inc. 500|5000, an exclusive ranking of the nation’s fastest-growing private companies. This will be for the last time as Marketo is now listed, when they went public in April of this year Marketo shares surged on

Repetitive Game Theory Utilised to Battle Spam

Boffins at the University of Sydney have developed a spam classifier that outperforms the current model employed in many email applications using a totally new model based on repetitive game theory. The new spam classifier, developed by Professor Sanjay Chawla, Fei Wang and Wei Liu at University of Sydney ( Capital Markets Cooperative Research Centre- CMCRC), outsmarts would-be

Aussie Fined $100K for Spamming to NZ

A businessman from Perth, Wayne Mansfield, has been fined (in absentia) at High Courts in New Zealand NZ$95,000 plus court costs in excess of NZ$10,000 for advertising his business seminars via spam email campaigns. This despite Mansfield is neither sending the email from New Zealand or residing there. The Department of internal Affairs received 53 complaints in

Deluxe Acquires VerticalResponse

Deluxe a company best known for printing cheques, but wishing to re-invent itself as a marketing & admin partner of choice for small business has acquired the San Francisco based email marketing platform VerticalResponse for $27 million. 2011 Revenue at VerticalResponse was in excess of $24 Million and showing strong growth at 82% over the

US Gov Fails to Authenticate Email says OTA

The Online Trust Alliance (OTA) has released the 2013 Online Trust Honor Roll report, revealing websites recognised for excellence in privacy, security and consumer protection. Whilst email marketers understand the value of authenticating their email, it seems many US Govt. departments do not see the value. In the Top 50 Federal Government sites, only 20% authenticate

Behavioural Data: Marketers Greatest Untapped Asset

A new commissioned study conducted by Forrester Consulting on behalf of Silverpop™ reveals that while marketers who leverage buyer insight in their campaigns experience significant business benefits above their peers, behavioural data still remains the greatest untapped marketing asset. The May 2013 study surveyed 157 U.S.-based marketing professionals on their use of behavioural marketing  automation

Adobe Announces completion of Neolane Acquisition

Adobe Systems Incorporate has announced the completion of its acquisition of privately held Neolane, a leader in cross-channel campaign management technology. Neolane integrates online and offline marketing data from across an enterprise – performing robust audience segmentation and delivering marketing messages across channels. Neolane has an annual revenue of just under $60 million, the transaction