Email News articles

Everything Holiday: Email Marketing Holiday HQ

 VerticalResponse, has announced the VerticalResponse Everything Holiday site, a holiday email marketing and social media headquarters, offering free resources for industry professionals to get ready for the holiday season. The site includes: Email Subject Line Generator: Generates over a dozen subject lines for any holiday, occasion or offer. Holiday Email Templates: Select from an array of seasonal categories, from Thanksgiving to

Deliverability Pro Jacobson named Professional Woman of the Year

The National Association of Professional Women honors Sophia Jacqueline Jacobson, as 2013/2014 Professional Woman of the Year for leadership in business. Sophia is deliverability services manager at Act-On. As the largest organisation of women in the US, spanning virtually every industry and profession, The National Association of Professional Women is a networking community with nearly 500,000 members

Gene Marks backs Email over Social

JangoMail, a trendy email marketing service, partnered with Gene Marks for a special JangoMail blog series. The latest post explores why businesses should focus on building a community with their customers using email. Gene Marks is a columnist, author, and small business owner that influences thousands of small business owners across the country. Marks warns JangoMail

Comodo Filters in Excess of 50MN Spam Messages

Comodo an Internet security organization, today announced that their Cloud-based AntiSpam Gateway (ASG) service filtered its 50 millionth email on Sunday, December 1, 2013. To-date, ASG has filtered in excess of 50,911,110 emails of which 37,954,073 were found to be spam and over 140,000 viruses were blocked by ASG. Live statistics are available of the

Half of B2B Marketers Consider ‘Ease of Use’ in Vendor Selection

According to the Marketing Automation Report by Holger Schulze, which surveyed  900 B2B marketers on Linkedin, 56% of marketers looked at cost of ownership and 50% considered ease of use/learning curve when asked what criteria they used to evaluate marketing automation platforms. The report posed such questions as: What are the biggest barriers to marketing automation

Bootstrapped Aussie ESP has 1200% Growth

Email marketing software firm Vero is heading into its second year of operation committed to continuing its 20% month-on-month revenue growth target, but co-founder Chris Hexton it gets harder for businesses to grow as they get bigger. After abandoning an online invoicing product after realising there wasn’t big enough market for it during the second

Hellodialog offer Cost-Per-Open Pricing

Whilst the announcement of a new pricing strategy from Adobe following their acquisition of Neolane, whereby people were charged based on list size as opposed to a CPM rate for email messages gained much attention as an industry first (despite Aweber, Campaign Monitor, Mailchimp and many others offering this pricing model for years) an announcement