Email News articles

Merkle Posts Record 2013 Results

Merkle released its annual Year in Review for 2013. Once again, Merkle experienced a record-setting year with 18.3% growth and a 43% increase in operating profit over 2012. Merkle’s Connected CRM (cCRM)™ approach to building customer strategy as a business strategy has continued to prove an effective driver of client success. The agency’s alignment with the

7 Email Marketing Trends You Cannot Ignore

Are your campaigns reaching the intended audiences? To maximize the power of email — as well as emerging channels such as social and mobile — you have to think about how these channels fit into your overall marketing strategy and objectives. What channels are best suited to build your brand, help deepen customer relationships, or

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Experian 2013 Q4 Email Benchmark Report

 Experian Marketing Services, a provider of integrated consumer insight and targeting, data quality and cross-channel marketing, showed that overall email volume increased 11.2 percent in Q4 2013 versus Q4 2012, according to its 2013 Q4 Email Benchmark Report. The cross-channel marketing leader also found that there was a 50 percent year-over-year increase in the number of email campaigns

Kaspersky Lab & Return Path Team Up to Combat Fraud & Spam

Kaspersky Lab and Return Path announced recently a new, collaborative initiative to combat international fraud including phishing attacks and other abuse targeting consumers and service providers. The companies have agreed on a framework to share threat data and security analytics to detect and thwart email abuse, protect the end-users from malware and spam, and enable

Transactional Email Advice: “James Explains” New Video Blog

JangoSMTP, a cutting-edge transactional email service, announced a new mascot and educational series late last week called “James Explains.” JangoSMTP customers will receive notifications on transactional email advice, trends, and quick tips. “James Explains” will features James the Jangolope, the new JangoSMTP mascot. A jangolope is a fictitious creature based on the jackalope, a jackrabbit that

Ninefold Offer Delivery Monitoring For SendGrid

Ninefold has announced a strategic partnership with SendGrid. The new partnership will allow developers to easily build email delivery, alerts and more into Rail’s applications. SendGrid provides developers with a worry-free solution for SMTP email services, removing the risk factor for delivery rates, spam folders and email blacklists. The Ninefold platform is an optimal choice

Most Targetted Domains For B2C Email Marketing

Publicare Marketing Communications, an online marketing and consulting firm, has analyzed over 35 million anonymized data sets in order to find out which providers are most frequently used for consumer marketing emails in the United States. The results include: Yahoo! and Google together provide more than 50 % of all email accounts. Among telecommunications companies,

Pre-emptive Email Deliverability Monitoring

Recently SendForensics launched a new version of its service, introducing several industry-first features to its Email Deliverability Suite (EDS) which provides email deliverability managers, online-marketers, and creative agencies a simple, affordable and quantifiable platform to manage their campaign success. New features launched include deliverability monitoring alerts, email visualisations with content annotation, wildcarded domains, as well

Eco Benefits of Email Marketing

Each year, email marketing saves a paper forest that is equivalent to the territory of Switzerland, the greenest country in the world. This phenomenal fact motivated the email service provider Mailigen to initiate a global movement towards green marketing. “182.9 billion emails were sent every day in 2013*. If we consider one email newsletter being

ArcaMax Patent for Sending Books by Email

ArcaMax Publishing, a provider of consumer syndicated content by email, recently announced that it was issued a patent for a means of publishing digital media content in multiple segments based on user preferences. This is a vital component in delivering book content by email, critical to the rapidly changing book industry. Known as a “segmented

SendGrid Hires VP of Product & Marketing

SendGrid recently announced the hire of Paul Ford, who joins as the Vice President of Product and Marketing.  Ford will be responsible for SendGrid’s global marketing efforts, driving overall product strategy and new product creation as each aligns with market opportunity and fit.  Ford joins SendGrid as the company continues international expansion efforts, headcount growth and expansion

Movable Ink Opens Office In London

Movable Ink announced recently that it has opened an office in London. The opening of this first international office will further accelerate Movable Ink’s growth in the UK and throughout Europe. According to Econsultancy, the UK market for email marketing platforms and services was worth an estimated £495 million by the end of 2013, and has

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