Email News articles

Weather-Based Email Trigger Technology Released

Skymosity, an Email Aptitude company and weather marketing platform, announced recently that it has expanded the territory of its automated weather-based trigger technology, EA Rainmaker, to include the United Kingdom, which, according to Bloomberg, has had their wettest winter since at least 1766. Brands with subscribers in the UK can now utilize the technology to

B2B MAP Revenue to exceed $1Billion in 2014

Revenues for business-to-business (B2B) marketing automation platforms will grow 60% to reach $1.2 billion in 2014, according to Raab Associates just-released B2B Marketing Automation Vendor Selection Tool (VEST). The 60% rate is higher than the 2013 rate of 50%. “Revenues for B2B marketing automation vendors continue to grow as adoption increases and existing customers expand

10 Warning Signs You Need Better Marketing Analytics

StrongView announced a new cross-channel marketing Success Guide titled “10 Warning Signs You Need Better Marketing Analytics.” This free resource outlines how marketers can embrace contextual marketing with a modern marketing analytics system that effectively leverages cross-channel data to make sense of real-time interactions and other sources of customer information. Marketing analytics systems have been around a

GetResponse makes a clean sweep at STEVIE® Awards

GetResponse was honored with 3 Stevie® Awards at a gala banquet held Monday, February 25 at the Paris Hotel in Las Vegas, Nevada. All 3 awards were for were for excellence in customer service. “Since startup, our business philosophy has been to provide 5-star customer service,” said GetResponse founder and CEO Simon Grabowski. “Our team brings that philosophy

[Infographic] Boosting Sales Conversion with Cart Abandon Emails

Cart Abandonment experts, Cloud.IQ have just released a new infographic with some fascinating findings regarding how our customers are abandoning their purchases and how we can leverage this opportunity to generate more sales. Some stats of interest: 88% of online shoppers who abandon online purchases before completion are open to being emailed by retailers afterwards.. 35% actually

Marketing Automation: Six Acquisitions for 2014

In the coming weeks and months, more and more airtime in executive board meetings will be devoted to accelerating M&A activity within cloud-based marketing, specifically in deployment models such as Email Service Providers and Marketing Automation Companies (ESPs/MACs).  According to a relatively recent Barron’s article, the marketing automation (MACs) segment of tthis market will become a

E-Hawk Expands Anti-Spam Offerings

E-HAWK ( today released the Vetting API Connector linking lead and case screening to CRM services such as Salesforce, SugarCRM, Saleslogix, Oracle, and Zoho. Originally launched to help EMail Service Providers fight against spammers and bad actors from entering their systems, the service has grown to much more than that. The Connector quickly integrates into

U-Mail China Partners with CYREN ( Commtouch)

CYREN (formerly Commtouch) announced that U-Mail, a leading provider of email services to Chinese enterprise business (both inbound/outbound personal messaging and outbound bulk email marketing platforms), partnered with CYREN to offer its users strong protection against spam and viruses. U-Mail is one of the latest providers to join the large group of partners and customers that

Marketing Platforms Failing to Gain Brand Recognition

Marketing and ESP vendors have achieved little brand recognition, according to the results of an exclusive survey of more than 600Marketing Land readers. Recognition of marketing technology brands is limited to just a handful of companies. Only 10 companies achieved significant recognition in the unaided brand study. They were named as recognizable brands by more than

Constant Contact Launches SMB Accelerator Program

Constant Contact is launching a business accelerator program focused on helping entrepreneurs scale their business, announcing the launch of the Small Business Innovation Loft (SMB InnoLoft). Described as a home to a new Small Business Innovation program designed to support entrepreneurs as they solve problems for small businesses through the development of new products, features, and services. Startups selected for

Retaining Donors Using Email: Show the Love

Blackbaud has released npEXPERTS: Show the Love, a complimentary eBook featuring insight from 13 leading fundraising professionals on ways nonprofits can engage with their supporters to improve donor retention. npEXPERTS: Show the Love, is the second in the npEXPERTS series, and specifically features guidance on leveraging email and social media. The authors have covered the most relevant