Email News articles

E-Hawk Expands Anti-Spam Offerings

E-HAWK ( today released the Vetting API Connector linking lead and case screening to CRM services such as Salesforce, SugarCRM, Saleslogix, Oracle, and Zoho. Originally launched to help EMail Service Providers fight against spammers and bad actors from entering their systems, the service has grown to much more than that. The Connector quickly integrates into

U-Mail China Partners with CYREN ( Commtouch)

CYREN (formerly Commtouch) announced that U-Mail, a leading provider of email services to Chinese enterprise business (both inbound/outbound personal messaging and outbound bulk email marketing platforms), partnered with CYREN to offer its users strong protection against spam and viruses. U-Mail is one of the latest providers to join the large group of partners and customers that

Marketing Platforms Failing to Gain Brand Recognition

Marketing and ESP vendors have achieved little brand recognition, according to the results of an exclusive survey of more than 600Marketing Land readers. Recognition of marketing technology brands is limited to just a handful of companies. Only 10 companies achieved significant recognition in the unaided brand study. They were named as recognizable brands by more than

Constant Contact Launches SMB Accelerator Program

Constant Contact is launching a business accelerator program focused on helping entrepreneurs scale their business, announcing the launch of the Small Business Innovation Loft (SMB InnoLoft). Described as a home to a new Small Business Innovation program designed to support entrepreneurs as they solve problems for small businesses through the development of new products, features, and services. Startups selected for

Retaining Donors Using Email: Show the Love

Blackbaud has released npEXPERTS: Show the Love, a complimentary eBook featuring insight from 13 leading fundraising professionals on ways nonprofits can engage with their supporters to improve donor retention. npEXPERTS: Show the Love, is the second in the npEXPERTS series, and specifically features guidance on leveraging email and social media. The authors have covered the most relevant

Hubspot offers GoToWebinar Integration

 Today, HubSpot announced that it will offer a native integration with Citrix’s popular GoToWebinar as part of its platform, making it easier than ever for HubSpot customers. Mike Volpe, HubSpot’s CMO, said of the announcement: “Webinars are an essential tool for engaging prospects, leads, and customers, but they can be a headache to manage. The HubSpot with GoToWebinar integration

Definitive Guide to Lead Generation

Marketo today published the Definitive Guide to Lead Generation. The 160 page guide takes the reader through detailed strategies for every step of generating and nurturing leads, as well as better aligning the sales and marketing departments. Whilst it covers in great depth the email channel and its role in  the lead generation process, it

Win Tickets to Email Summit 2014: MarketingSherpa Survey

 MarketingSherpa is fielding a study to uncover e-commerce strategies and tactics that marketers are using right now. The results will be compiled in the 2014 E-commerce Benchmark Report, which is being underwritten by Magento whose e-commerce solutions are trusted by more than 200,000 businesses, including some of the world’s leading brands. The survey will take about 15 minutes to

CakeMail Offer Campaign ROI Tracking App

CakeMail Inc has introduced a mobile App which lets their clients manage and track email marketing campaigns and contacts from an iPhone or Android device. The CakeMail app is available on the App Store and Google Play. “Simplicity is our focus at CakeMail,” says CakeMail CEO Francois Lane. “Last quarter we launched CakeMail 4 to provide a simpler way to

WhatCounts Embraces Smart Email Marketing

WhatCounts, Inc., has announced the release of its updated platform which now includes bidirectional integration, a new segments management interface and relational database features. “With our latest release, clients can truly embrace Smart Marketing and further increase their email personalization capabilities,” said WhatCounts CEO and Founder Allen Nance. Salesforce users can now send an