Email News articles

GetResponse Makes a Clean Sweep at STEVIE Awards

GetResponse was honored with 3 Stevie Awards at a gala banquet held Monday, February 25 at the Paris Hotel in Las Vegas, Nevada. All 3 awards were for were for excellence in customer service. “Since startup, our business philosophy has been to provide 5-star customer service,” said GetResponse founder and CEO Simon Grabowski. “Our team brings that philosophy

[Infographic] Boosting Sales Conversion with Cart Abandon Emails

Cart Abandonment experts, Cloud.IQ have just released a new infographic with some fascinating findings regarding how our customers are abandoning their purchases and how we can leverage this opportunity to generate more sales. Some stats of interest: 88% of online shoppers who abandon online purchases before completion are open to being emailed by retailers afterwards.. 35% actually

Marketing Automation: Six Acquisitions for 2014

In the coming weeks and months, more and more airtime in executive board meetings will be devoted to accelerating M&A activity within cloud-based marketing, specifically in deployment models such as Email Service Providers and Marketing Automation Companies (ESPs/MACs).  According to a relatively recent Barron’s article, the marketing automation (MACs) segment of tthis market will become a

E-Hawk Expands Anti-Spam Offerings

E-HAWK today released the Vetting API Connector linking lead and case screening to CRM services such as Salesforce, SugarCRM, Saleslogix, Oracle, and Zoho. Originally launched to help EMail Service Providers fight against spammers and bad actors from entering their systems, the service has grown to much more than that. The Connector quickly integrates into any

U-Mail China Partners with CYREN ( Commtouch)

CYREN (formerly Commtouch) announced that U-Mail, a leading provider of email services to Chinese enterprise business (both inbound/outbound personal messaging and outbound bulk email marketing platforms), partnered with CYREN to offer its users strong protection against spam and viruses. U-Mail is one of the latest providers to join the large group of partners and customers that

Marketing Platforms Failing to Gain Brand Recognition

Marketing and ESP vendors have achieved little brand recognition, according to the results of an exclusive survey of more than 600Marketing Land readers. Recognition of marketing technology brands is limited to just a handful of companies. Only 10 companies achieved significant recognition in the unaided brand study. They were named as recognizable brands by more than

Constant Contact Launches SMB Accelerator Program

Constant Contact is launching a business accelerator program focused on helping entrepreneurs scale their business, announcing the launch of the Small Business Innovation Loft (SMB InnoLoft). Described as a home to a new Small Business Innovation program designed to support entrepreneurs as they solve problems for small businesses through the development of new products, features, and services. Startups selected for

Retaining Donors Using Email: Show the Love

Blackbaud has released npEXPERTS: Show the Love, a complimentary eBook featuring insight from 13 leading fundraising professionals on ways nonprofits can engage with their supporters to improve donor retention. npEXPERTS: Show the Love, is the second in the npEXPERTS series, and specifically features guidance on leveraging email and social media. The authors have covered the most relevant

Hubspot offers GoToWebinar Integration

 Today, HubSpot announced that it will offer a native integration with Citrix’s popular GoToWebinar as part of its platform, making it easier than ever for HubSpot customers. Mike Volpe, HubSpot’s CMO, said of the announcement: “Webinars are an essential tool for engaging prospects, leads, and customers, but they can be a headache to manage. The HubSpot with GoToWebinar integration

Definitive Guide to Lead Generation

Marketo today published the Definitive Guide to Lead Generation. The 160 page guide takes the reader through detailed strategies for every step of generating and nurturing leads, as well as better aligning the sales and marketing departments. Whilst it covers in great depth the email channel and its role in  the lead generation process, it