Email News articles

MSPs ‘Hubspot, Marketo, Eloqua, Pardot, Act-On’ Lead the Pack

 G2 Crowd, provider of enterprise software reviews, today announced the Winter 2013 release of the GridSM for Marketing Automation, which ranks 14 products based on more than 700 user reviews. HubSpot, Marketo, Oracle Eloqua, Pardot (salesforce.com) and Act-On earned Leader status with the highest scores in customer satisfaction and scale. HubSpot earned the highest customer satisfaction score of 96, and Marketo, Oracle Eloqua,

Proopfpoint File US Patent for ‘Spam Threat Intelligence Dashboard’

Proofpoint has recently made a patent application and the details were made available online in late December 2013. The Patent Application is titled “Dashboards for Displaying Threat Insight Information”, and essentially describes an online dashboard for presenting email spam threat intelligence, and would seem to be little more than fodder for some future NPE or Patent

Jeff Marcoux joins the board of Internet Marketing Association

The Internet Marketing Association (IMA) has announced that Jeff Marcoux has joined the organization’s Board of Directors. Marcoux currently serves as Senior Product Marketing Manager for Microsoft Dynamics CRM. With a strong background in email marketing, Marcoux has a record of accomplishments in the marketing automation and consulting industry where he has led service, consulting, implementation, marketing and

Spear Marketing Announce Record Revenue

Spear Marketing Group, a leading B2B marketing agency that includes DropBox as one of its clients has reported record results for 2013, as continuing demand for its services resulted in a sharp increase in revenues for the second year running. Nearly half the business is supporting clients of Marketo. Over 12 months, the agency says it serviced

Karmaloop to Offer Personalised Email Experience to Subscribers

CQuotient has announced that Karmaloop, the premier online retailer of streetwear and urban fashion, has selected the company’s Personalized Marketing Engine™ to power its marketing campaigns, ensuring it will deliver uniquely tailored marketing messages to every customer, beginning with email. CQuotient’s Personalized Marketing Engine combines customer data from all touchpoints – Web, email, social media, etc. – with

Email Marketing Masterclass in London

Join this Masterclass, with trainer, Kath Pay of Plan to Engage on January 30th, London. Come and delve into what makes your customers and subscribers tick, discover what motivates them and learn how to deliver engaging and successful campaigns by leveraging this knowledge. During the course of the day, we will look at how we can

Forrester Report: Customer Life-Cycle Marketing Systems

Forrester Research Inc.’s latest report, by Cory Munchbach, with David M. Cooperstein and Alexandra Hayes, features Responsys, Experian and StrongView amongst others as providers in the “customer life-cycle marketing systems” (CLCMS) landscape. The report describes the critical role of technology in marketing execution today and how Customer Life Cycle marketing systems integrate marketing operations and “help marketers deliver a more coherent

Quality not Quantity is King for Email Engagement

Sailthru recently released its Cyber Monday and Black Friday Online Marketing Report, providing a year-over-year analysis of customer engagement and purchasing data over the most important shopping weekend of the year. The company analyzed changes in Gmail performance as compared to the weighted average year-over-year metrics of the combined performance of Yahoo, AOL and Hotmail

Message Systems Offers Whitepapers for ESPs

Message Systems, the global leader in digital messaging software, has released a series of thought leadership materials offering guidance to email services providers (ESPs) and marketing automation companies on improving deliverability and how to optimize their business approach for the emerging mobile environment. Message Systems Momentum is the messaging platform of choice for many of

US Utility Companies Used for Nationwide Phishing Scam

Florida Power & Light Company (FPL)  and the Pacific Gas and Electric Company (PG&E) have both issues press releases about an email scam targeting residents across the United States. Both utility companies have received calls from people, both within its service area and outside of it, reporting that they have received suspicious emails that appeared to be

Email the Cornerstone of Digital Marketing

New research from digital marketing leader ExactTarget Marketing Cloud, found two thirds of marketers around the world plan to increase investments in digital marketing in 2014. A separate recent study by StrongMail found more than 50% of marketers plan budget increases in email. “We are in the third wave of the internet revolution where everything and

Google Patents Sharing of Email Content

There seems to be no end to the patent applications Google is prepared to file in relation to the email channel, the latest according to news reporting originating from Washington, D.C., was of a patent made available online on December 19, 2013. The assignee for this patent application is Google Inc. The following quote is

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