Email News articles

Waldow Appointed Digital Marketing Evangelist at Marketo

D.J. Waldow has been appointed Digital Marketing Evangelist at Marketo.  Waldow will start at Marketo on September 16th, 2013. The founder of says the business will continue, however it will no longer offer consultancy services. Waldow has recently been interviewed by Wes Schaeffer, a sales and marketing consultant who works with and specializes in the Infusionsoft platform. The nearly

Marketers Failing to Fully Embrace Automation

A recent study conducted by Forrester Consulting reveals that marketers who leverage buyer insight in their campaigns experience significant business benefits above that of their peers, however it also finds behavioral data still remains the greatest untapped marketing asset. The study surveyed 157 U.S.-based marketing professionals on their use of behavioral marketing automation to enable

Message Systems Ranks on Inc. 5000

Inc. magazine ranked Message Systems #3194 on its seventh annual Inc. 500|5000, an exclusive ranking of America’s fastest-growing private companies. Message Systems joins LivingSocial, LiveIntent, Sailthru and Bronto Software, among other prominent email related brands featured on this year’s list. Message Systems provides digital messaging software and services. They ranked#83 in Top Telecommunication companies, #92 in Maryland and

Bronto Makes Inc. 5000 5 Years Running

Inc. Magazine announced on Tuesday that Bronto Software is ranked No. 1702 on the seventeenth, annual Inc. 500|5000, an exclusive ranking of the nation’s fastest-growing private companies. Bronto Software ranks No. 136 in the software category and No. 3 among software companies in NC. “We are thrilled to be named one of the fastest growing

Wpromote Inc. 5000 Winner Pins Growth on Email

Award-winning search marketing firm Wpromote, was recently acknowledged by Inc. Magazine on their seventh annual Inc. 5000 list of the fastest growing companies in America. Seven-time honoree, Wpromote landed the 4,026th spot on the list this year with sixty-six percent growth over the past three years, and $13.9 million in revenue in 2012. Wpromote contributes part of

Marketo Ranks on Inc. 500 for Final Time

Marketo, provider of cloud-based marketing solutions has been recognised by Inc. magazine and listed the company on its annual Inc. 500|5000, an exclusive ranking of the nation’s fastest-growing private companies. This will be for the last time as Marketo is now listed, when they went public in April of this year Marketo shares surged on

Repetitive Game Theory Utilised to Battle Spam

Boffins at the University of Sydney have developed a spam classifier that outperforms the current model employed in many email applications using a totally new model based on repetitive game theory. The new spam classifier, developed by Professor Sanjay Chawla, Fei Wang and Wei Liu at University of Sydney ( Capital Markets Cooperative Research Centre- CMCRC), outsmarts would-be

Aussie Fined $100K for Spamming to NZ

A businessman from Perth, Wayne Mansfield, has been fined (in absentia) at High Courts in New Zealand NZ$95,000 plus court costs in excess of NZ$10,000 for advertising his business seminars via spam email campaigns. This despite Mansfield is neither sending the email from New Zealand or residing there. The Department of internal Affairs received 53 complaints in

Two Must See Webinars: Completely Free

Approach with caution: 3 email best practices to think twice about Speaker: Dela Quist, CEO, Alchemy Worx Organiser: Plan to Engage Date: 1st August 2013 Time: 5pm BST Can’t attend? Don’t worry – register now and you can view it on-demand at your leisure. Thomas Edison is credited with saying: “Genius is one per cent inspiration,

Deluxe Acquires VerticalResponse

Deluxe a company best known for printing cheques, but wishing to re-invent itself as a marketing & admin partner of choice for small business has acquired the San Francisco based email marketing platform VerticalResponse for $27 million. 2011 Revenue at VerticalResponse was in excess of $24 Million and showing strong growth at 82% over the