Email News articles

Adobe Campaign (Neolane) fully integrated with Adobe Experience Manager

Adobe has announced integration between Adobe Campaign (formerly Neolane) and Adobe Experience Manager, key elements of the Adobe Marketing Cloud. This combination of Adobe’s leading cross-channel campaign management and web experience management solutions will let marketers work from a single digital asset management repository and integrate data from both anonymous visitors and identified customers to create a personalized

Full Service Platform “Main Street Hub” Secures $14Million

 Main Street Hub today announced the closing of a $14 million Series B equity financing, bringing the total financing achieved to date to $20 million, funding is coming from BVP who have also backed many other online business’ including Yelp!. The Austin based “do-it-for you” marketing platform for local businesses aims to provide a joined up service for small business

Marketo Promotes Binch to Head Global Sales

Marketo has announced its promotion of Bill Binch to Executive Vice President of Worldwide Field Operations. The six-year Marketo veteran assumes responsibility for global sales. Binch, who has served as SVP of North America Sales since 2008, assumes responsibility for Marketo’s global sales across EMEA, Asia/Pacific, and the Americas. His leadership to date driving Marketo’s core

French Agency Belacom Surpasses 100 Clients

Belacom a French email marketing agency  has taken an important first step in its growth by achieiving a client list of 100 paying customers. The company hopes to continue its growth and double that figure in 2014. Working as a partner of SmartFocus (formerly Emailvision) the leading European enterprise level ESP, as well as emarsys, Belacom’s goal

Business See Better Results : UK Email Marketing Benchmark Report

Email marketing is delivering better results than ever for small businesses according to the 6th annual edition of Sign-Up.to’s UK Email Marketing Benchmark Report. Based on analysis of over 1.5 billion marketing emails sent by thousands of UK businesses during 2013, the report shows that the average open rate increased to 22.87%, from 21.47% a year ago. The

Consumers want More Email… Targeted, Personalised & Relevant

Listrak recently released results of their survey questioning online shoppers about their attitude towards emails featuring personalized product recommendations. Results reveal that online shoppers clearly value emails featuring merchandise selected based on shopping habits and preferences; are willing to receive more emails if they make shopping easier for them; are willing to share information with

Groupon Purchases Fashion Flash Sales Site for $43M Cash

Groupon today announced the acquisition of ideeli (http://www.ideeli.com), a leading online flash fashion retailer, further extending its presence in fashion and apparel. The deal closes January 13 for $43 million in cash. Lke most flash sales sites ideeli entice shoppers by sending them emails, key drivers for ideeli’s business are email alerts and social media sharing on Facebook. “Groupon’s

Forrester Analyst Rob Brosnan joins StrongView as SVP

StrongView, today announced that former Forrester Research analyst Rob Brosnan has joined the company in the newly created position of Senior Vice President of Strategy reporting directly to CEO Bill Wagner. “Rob will be instrumental in helping StrongView and its clients make a widespread transition to interaction-based, post-campaign marketing – what we call Present Tense Marketing.” Prior to

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