Email News articles

French Agency Belacom Surpasses 100 Clients

Belacom a French email marketing agency  has taken an important first step in its growth by achieiving a client list of 100 paying customers. The company hopes to continue its growth and double that figure in 2014. Working as a partner of SmartFocus (formerly Emailvision) the leading European enterprise level ESP, as well as emarsys, Belacom’s goal

Business See Better Results : UK Email Marketing Benchmark Report

Email marketing is delivering better results than ever for small businesses according to the 6th annual edition of’s UK Email Marketing Benchmark Report. Based on analysis of over 1.5 billion marketing emails sent by thousands of UK businesses during 2013, the report shows that the average open rate increased to 22.87%, from 21.47% a year ago. The

Consumers want More Email… Targeted, Personalised & Relevant

Listrak recently released results of their survey questioning online shoppers about their attitude towards emails featuring personalized product recommendations. Results reveal that online shoppers clearly value emails featuring merchandise selected based on shopping habits and preferences; are willing to receive more emails if they make shopping easier for them; are willing to share information with

Groupon Purchases Fashion Flash Sales Site for $43M Cash

Groupon today announced the acquisition of ideeli (, a leading online flash fashion retailer, further extending its presence in fashion and apparel. The deal closes January 13 for $43 million in cash. Lke most flash sales sites ideeli entice shoppers by sending them emails, key drivers for ideeli’s business are email alerts and social media sharing on Facebook. “Groupon’s

Forrester Analyst Rob Brosnan joins StrongView as SVP

StrongView, today announced that former Forrester Research analyst Rob Brosnan has joined the company in the newly created position of Senior Vice President of Strategy reporting directly to CEO Bill Wagner. “Rob will be instrumental in helping StrongView and its clients make a widespread transition to interaction-based, post-campaign marketing – what we call Present Tense Marketing.” Prior to

Adknowledge Launch CPM Email Advertising Model

Adknowledge has recently announced CPM-based pricing for advertisers utilizing AdStation’s email advertising. The added pricing model promises advertisers maximized share of voice within a specifically targeted audience segment with the ability to scale immediately. “The results we’ve been seeing so far are tremendous,” said AdStation General Manager Matt Hoggatt. Initial numbers show that AdStation’s CPM

25% of British Consumers Have Been Hacked

One in four UK consumers have had online accounts hacked and don’t trust usernames and passwords. Hotmail, Facebook, Yahoo! and PayPal accounts identified as breached most often. Recent research commissioned by CertiVox finds that almost a quarter (24 per cent) of UK consumers have had their account hacked or data stolen for an online service, with

Love & Hate: Most Popular & Most Unsubscribed Email Lists of 2013

Premium inbox management service recently revealed data based on their subscribers behaviour in 2013, including more than 1 billion subscription emails  it stopped. The New York-based company touted as an ‘inbox bouncer’ and email management tool.  Josh Rosenwald, founder and CEO of, has explained it was created because many people were tired of wasting time sorting through

India to Host Email Summit in Mumbai

Indian business has had a growing focus on the email channel over the past 12 to 18 months, and following a series of marketing workshops and certification programs, a leading local business iCubes, is now launching their inaugural Email Marketing Summit in Mumbai. It can only be hoped that best practice and permission focus highly

MSPs ‘Hubspot, Marketo, Eloqua, Pardot, Act-On’ Lead the Pack

 G2 Crowd, provider of enterprise software reviews, today announced the Winter 2013 release of the GridSM for Marketing Automation, which ranks 14 products based on more than 700 user reviews. HubSpot, Marketo, Oracle Eloqua, Pardot ( and Act-On earned Leader status with the highest scores in customer satisfaction and scale. HubSpot earned the highest customer satisfaction score of 96, and Marketo, Oracle Eloqua,