Email News articles

Leading ESP’s Report Record Volumes in 2013 Holiday Season

According to Experian Marketing Services, the volume of emails sent by marketers increased nearly 13 percent during the 2013 holiday season compared with the 2012 holiday season. Campaign Monitor and Smart Focus also both reported record volumes for the 2013 Christmas period. While email click-through rates and transaction metrics decreased year over year, the increase in email

Virtual UK Marketing Club Launched by Vocus

Vocus, Inc. today announce the UK launch of The Monday Marketing and PR Club. The Monday Marketing and PR Club delivers a bite-size piece of actionable insight every Monday morning before 9 a.m. (GMT) to help you kick-start your week. The insights will inspire marketing and PR activities with tips to help marketers:      

Digital River Fully Managing Email Programs for Citrix & Sennheieser

Digital River, Inc. has announced it is managing e-marketing programs for Citrix Systems, Inc., H&R Block, Inc. and Sennheiser Electronic Corporation, among others through its marketForce™ digital marketing agency. Backed by Digital River’s nearly 20 years of experience, its marketForce programs span email and affiliate marketing management, search engine marketing and contextual advertising. Digital River’s global

XL Marketing Rebrands as Zeta Interactive

Zeta Interactive, formerly ‘XL Marketing’ a Big Data-driven marketing company that provides email marketing solutions has announced the launch and rollout of its new corporate identity and redesigned corporate website. The Company is adopting its name from its Zeta Interactive division, a Forrester-rated, Enterprise-grade Marketing Technology platform and the catalyst for the Company’s successful entry into

Spammers Go Mobile: SMS/MMS the New Target

Market research firm Infonetics Research released excerpts from its latest SMS/MMS Security Gateways market size and forecasts report, which tracks short message service (SMS) and multimedia messaging service (MMS) security hardware and software, such as SMS firewalls and mobile messaging security platforms. “The popularity of SMS and MMS has soared over the last decade, but carriers around the globe

Adobe Campaign (Neolane) fully integrated with Adobe Experience Manager

Adobe has announced integration between Adobe Campaign (formerly Neolane) and Adobe Experience Manager, key elements of the Adobe Marketing Cloud. This combination of Adobe’s leading cross-channel campaign management and web experience management solutions will let marketers work from a single digital asset management repository and integrate data from both anonymous visitors and identified customers to create a personalized

Full Service Platform “Main Street Hub” Secures $14Million

 Main Street Hub today announced the closing of a $14 million Series B equity financing, bringing the total financing achieved to date to $20 million, funding is coming from BVP who have also backed many other online business’ including Yelp!. The Austin based “do-it-for you” marketing platform for local businesses aims to provide a joined up service for small business

Marketo Promotes Binch to Head Global Sales

Marketo has announced its promotion of Bill Binch to Executive Vice President of Worldwide Field Operations. The six-year Marketo veteran assumes responsibility for global sales. Binch, who has served as SVP of North America Sales since 2008, assumes responsibility for Marketo’s global sales across EMEA, Asia/Pacific, and the Americas. His leadership to date driving Marketo’s core

French Agency Belacom Surpasses 100 Clients

Belacom a French email marketing agency  has taken an important first step in its growth by achieiving a client list of 100 paying customers. The company hopes to continue its growth and double that figure in 2014. Working as a partner of SmartFocus (formerly Emailvision) the leading European enterprise level ESP, as well as emarsys, Belacom’s goal