Email News articles

Hubspot offers GoToWebinar Integration

 Today, HubSpot announced that it will offer a native integration with Citrix’s popular GoToWebinar as part of its platform, making it easier than ever for HubSpot customers. Mike Volpe, HubSpot’s CMO, said of the announcement: “Webinars are an essential tool for engaging prospects, leads, and customers, but they can be a headache to manage. The HubSpot with GoToWebinar integration

Definitive Guide to Lead Generation

Marketo today published the Definitive Guide to Lead Generation. The 160 page guide takes the reader through detailed strategies for every step of generating and nurturing leads, as well as better aligning the sales and marketing departments. Whilst it covers in great depth the email channel and its role in  the lead generation process, it

Win Tickets to Email Summit 2014: MarketingSherpa Survey

 MarketingSherpa is fielding a study to uncover e-commerce strategies and tactics that marketers are using right now. The results will be compiled in the 2014 E-commerce Benchmark Report, which is being underwritten by Magento whose e-commerce solutions are trusted by more than 200,000 businesses, including some of the world’s leading brands. The survey will take about 15 minutes to

CakeMail Offer Campaign ROI Tracking App

CakeMail Inc has introduced a mobile App which lets their clients manage and track email marketing campaigns and contacts from an iPhone or Android device. The CakeMail app is available on the App Store and Google Play. “Simplicity is our focus at CakeMail,” says CakeMail CEO Francois Lane. “Last quarter we launched CakeMail 4 to provide a simpler way to

WhatCounts Embraces Smart Email Marketing

WhatCounts, Inc., has announced the release of its updated platform which now includes bidirectional integration, a new segments management interface and relational database features. “With our latest release, clients can truly embrace Smart Marketing and further increase their email personalization capabilities,” said WhatCounts CEO and Founder Allen Nance. Salesforce users can now send an

LiveIntent Secures Further $20M In Funding

Bringing their total funding to date to beyond $32M LiveIntent, is announcing that it has raised $20 million in Series C funding according to Tech Crunch. The business launched at TechCrunch’s Disrupt conference in 2010,stating its goal was helping “create meaningful connections on social networks.” Now however it offers an ad exchange for real-time, automated buying and selling

Leading ESP’s Report Record Volumes in 2013 Holiday Season

According to Experian Marketing Services, the volume of emails sent by marketers increased nearly 13 percent during the 2013 holiday season compared with the 2012 holiday season. Campaign Monitor and Smart Focus also both reported record volumes for the 2013 Christmas period. While email click-through rates and transaction metrics decreased year over year, the increase in email

Virtual UK Marketing Club Launched by Vocus

Vocus, Inc. today announce the UK launch of The Monday Marketing and PR Club. The Monday Marketing and PR Club delivers a bite-size piece of actionable insight every Monday morning before 9 a.m. (GMT) to help you kick-start your week. The insights will inspire marketing and PR activities with tips to help marketers:      

Digital River Fully Managing Email Programs for Citrix & Sennheieser

Digital River, Inc. has announced it is managing e-marketing programs for Citrix Systems, Inc., H&R Block, Inc. and Sennheiser Electronic Corporation, among others through its marketForce™ digital marketing agency. Backed by Digital River’s nearly 20 years of experience, its marketForce programs span email and affiliate marketing management, search engine marketing and contextual advertising. Digital River’s global

XL Marketing Rebrands as Zeta Interactive

Zeta Interactive, formerly ‘XL Marketing’ a Big Data-driven marketing company that provides email marketing solutions has announced the launch and rollout of its new corporate identity and redesigned corporate website. The Company is adopting its name from its Zeta Interactive division, a Forrester-rated, Enterprise-grade Marketing Technology platform and the catalyst for the Company’s successful entry into