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	<title>EmailExpert &#187; Fred Says</title>
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	<link>http://emailexpert.org</link>
	<description>Deliverability, Email Marketing &#38; Digital Messaging</description>
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		<title>VC Bound? Three Email companies destined for further M &amp; A activity</title>
		<link>http://emailexpert.org/vc-bound-three-email-companies-destined-for-further-m-a-activity/</link>
		<comments>http://emailexpert.org/vc-bound-three-email-companies-destined-for-further-m-a-activity/#comments</comments>
		<pubDate>Tue, 06 Sep 2011 00:04:50 +0000</pubDate>
		<dc:creator>fred</dc:creator>
				<category><![CDATA[Fred Says]]></category>
		<category><![CDATA[The Blogs]]></category>
		<category><![CDATA[featured]]></category>

		<guid isPermaLink="false">http://emailexpert.org/?p=3361</guid>
		<description><![CDATA[All the rumblings from the DreamForce conference last week inspired me to write this article, which features three well- known digital marketing companies that are destined for further M&#38;A activity.  Currently in ...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>ESP Forums:  A Scarce Commodity</title>
		<link>http://emailexpert.org/esp-forums-a-scarce-commodity/</link>
		<comments>http://emailexpert.org/esp-forums-a-scarce-commodity/#comments</comments>
		<pubDate>Tue, 28 Jun 2011 22:12:11 +0000</pubDate>
		<dc:creator>fred</dc:creator>
				<category><![CDATA[Email News]]></category>
		<category><![CDATA[Fred Says]]></category>
		<category><![CDATA[The Blogs]]></category>

		<guid isPermaLink="false">http://emailexpert.org/?p=2990</guid>
		<description><![CDATA[Forums are discussion boards, also known as message boards, that enable members of a site to interact with each other by exchanging knowledge and discussing hot topics related to specific ...]]></description>
		<wfw:commentRss>http://emailexpert.org/esp-forums-a-scarce-commodity/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Queue Prioritisation:  New Rules of Engagement</title>
		<link>http://emailexpert.org/queue-prioritisation-new-rules-of-engagement/</link>
		<comments>http://emailexpert.org/queue-prioritisation-new-rules-of-engagement/#comments</comments>
		<pubDate>Tue, 08 Mar 2011 22:26:58 +0000</pubDate>
		<dc:creator>fred</dc:creator>
				<category><![CDATA[Fred Says]]></category>

		<guid isPermaLink="false">http://emailexpert.org/?p=2679</guid>
		<description><![CDATA[As demands for digital messaging grow more complex, the need for feature-rich and sophisticated email infrastructure becomes increasingly apparent.  Commercial/Carrier grade MTAs must offer innovative, intelligent features that will accommodate ...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Email Industry 2011: Three key trends</title>
		<link>http://emailexpert.org/email-industry-2011-three-key-trends/</link>
		<comments>http://emailexpert.org/email-industry-2011-three-key-trends/#comments</comments>
		<pubDate>Wed, 01 Dec 2010 00:26:32 +0000</pubDate>
		<dc:creator>fred</dc:creator>
				<category><![CDATA[Email News]]></category>
		<category><![CDATA[Fred Says]]></category>
		<category><![CDATA[The Blogs]]></category>

		<guid isPermaLink="false">http://emailexpert.org/?p=1797</guid>
		<description><![CDATA[Every business trend originates because a collection of companies has successfully developed a solution to a core business issue.  For most of these trends, there is an “a-ha” moment, after ...]]></description>
		<wfw:commentRss>http://emailexpert.org/email-industry-2011-three-key-trends/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Ethics and Economy: What it means for email</title>
		<link>http://emailexpert.org/ethics-and-economy-what-it-means-for-email/</link>
		<comments>http://emailexpert.org/ethics-and-economy-what-it-means-for-email/#comments</comments>
		<pubDate>Wed, 10 Nov 2010 19:27:41 +0000</pubDate>
		<dc:creator>fred</dc:creator>
				<category><![CDATA[Fred Says]]></category>

		<guid isPermaLink="false">http://emailexpert.org/?p=1741</guid>
		<description><![CDATA[Moving forward within our email solar system, we can begin to make out the next frontier on the horizon.  At the center of this brave new world is a term ...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Charity focused Affinity Email Marketing</title>
		<link>http://emailexpert.org/charity-focused-affinity-email-marketing/</link>
		<comments>http://emailexpert.org/charity-focused-affinity-email-marketing/#comments</comments>
		<pubDate>Thu, 07 Oct 2010 01:26:33 +0000</pubDate>
		<dc:creator>fred</dc:creator>
				<category><![CDATA[Fred Says]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[featured]]></category>
		<category><![CDATA[fred tabsharani]]></category>
		<category><![CDATA[ogilvyone]]></category>

		<guid isPermaLink="false">http://emailexpert.org/?p=1512</guid>
		<description><![CDATA[Whether there are dozens or hundreds, the email messages that arrive daily in your inbox vie for a share of your time and attention.  Because of persistent issues with spam, messages ...]]></description>
		<wfw:commentRss>http://emailexpert.org/charity-focused-affinity-email-marketing/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Blue Sky Factory selects PowerMTA for better deliverability</title>
		<link>http://emailexpert.org/blue-sky-factory-selects-powermta-for-better-deliverability/</link>
		<comments>http://emailexpert.org/blue-sky-factory-selects-powermta-for-better-deliverability/#comments</comments>
		<pubDate>Mon, 27 Sep 2010 17:12:27 +0000</pubDate>
		<dc:creator>fred</dc:creator>
				<category><![CDATA[Fred Says]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[Blue Sky Factory]]></category>
		<category><![CDATA[fred tabsharani]]></category>
		<category><![CDATA[Port25]]></category>
		<category><![CDATA[PowerMTA]]></category>

		<guid isPermaLink="false">http://emailexpert.org/?p=1499</guid>
		<description><![CDATA[PRESS RELEASE &#124; Email delivery gateway software market leader Port25 Solutions, Inc. today announced that PowerMTA, its flagship product, has been adopted by Blue Sky Factory, a 2010, 2009, and 2008 ...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The great bard on email reputation</title>
		<link>http://emailexpert.org/the-great-bard-on-email-reputation/</link>
		<comments>http://emailexpert.org/the-great-bard-on-email-reputation/#comments</comments>
		<pubDate>Wed, 22 Sep 2010 14:00:35 +0000</pubDate>
		<dc:creator>fred</dc:creator>
				<category><![CDATA[Fred Says]]></category>
		<category><![CDATA[deliverability]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[fred tabsharani]]></category>
		<category><![CDATA[Port25]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[Spam]]></category>

		<guid isPermaLink="false">http://emailexpert.org/?p=1414</guid>
		<description><![CDATA[The term “reputation,” in the sense meaning a person’s “good name,” dates only from the mid-sixteenth century and the phrase “spotless reputation” seems to originate from the same period.  In ...]]></description>
		<wfw:commentRss>http://emailexpert.org/the-great-bard-on-email-reputation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A night at the email museum</title>
		<link>http://emailexpert.org/a-night-at-the-email-museum/</link>
		<comments>http://emailexpert.org/a-night-at-the-email-museum/#comments</comments>
		<pubDate>Sat, 14 Aug 2010 14:56:38 +0000</pubDate>
		<dc:creator>fred</dc:creator>
				<category><![CDATA[Fred Says]]></category>

		<guid isPermaLink="false">http://emailexpert.org/?p=1424</guid>
		<description><![CDATA[In the hearts and minds of ESPs, ISPs, and just about every proponent of legitimate email, there lies a deep desire to rid the world of spam.  To accomplish this ...]]></description>
		<wfw:commentRss>http://emailexpert.org/a-night-at-the-email-museum/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Dispelling the myth of deliverability magic &amp; the standardisation of email metrics</title>
		<link>http://emailexpert.org/dispelling-the-myth-of-deliverability-magic-the-standardisation-of-email-metrics/</link>
		<comments>http://emailexpert.org/dispelling-the-myth-of-deliverability-magic-the-standardisation-of-email-metrics/#comments</comments>
		<pubDate>Mon, 12 Jul 2010 20:09:15 +0000</pubDate>
		<dc:creator>fred</dc:creator>
				<category><![CDATA[Fred Says]]></category>
		<category><![CDATA[The Blogs]]></category>
		<category><![CDATA[DMA]]></category>
		<category><![CDATA[email experience council]]></category>
		<category><![CDATA[featured]]></category>
		<category><![CDATA[fred tabsharani]]></category>
		<category><![CDATA[MassTransmit]]></category>
		<category><![CDATA[ReturnPath]]></category>

		<guid isPermaLink="false">http://emailexpert.org/?p=740</guid>
		<description><![CDATA[If you are a regular visitor to EmailExpert.org you will know that I am a firm advocate of the standardisation of email metrics. It is hard for a business to compare stats from various ESP's when the way in which they are recorded are so different.  You will also be aware of the ground being gained by the Email Experience Council in trying to set a standard for ESP's and others to follow (I feel we should all lobby our software vendors to adopt these same standards, companies like Octeth and Interspire).

The following article is Fred Tabsharani's take on the whole issue of the standardisation of email metrics.]]></description>
		<wfw:commentRss>http://emailexpert.org/dispelling-the-myth-of-deliverability-magic-the-standardisation-of-email-metrics/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Deliverability Consultant: Emails&#8217; Lone Ranger</title>
		<link>http://emailexpert.org/the-deliverability-consultant-emails-lone-ranger/</link>
		<comments>http://emailexpert.org/the-deliverability-consultant-emails-lone-ranger/#comments</comments>
		<pubDate>Mon, 07 Jun 2010 01:05:05 +0000</pubDate>
		<dc:creator>fred</dc:creator>
				<category><![CDATA[Fred Says]]></category>
		<category><![CDATA[andrew bonar]]></category>
		<category><![CDATA[deliverability]]></category>
		<category><![CDATA[emailexpert]]></category>
		<category><![CDATA[fred tabsharani]]></category>
		<category><![CDATA[laura atkins]]></category>

		<guid isPermaLink="false">http://emailexpert.org/?p=1506</guid>
		<description><![CDATA[There is a growing subculture emerging in the Email Industry.   This narrow subculture is built around the role of the Email Deliverability consultant.  These email folk heroes often hold “silver bullets” that ...]]></description>
		<wfw:commentRss>http://emailexpert.org/the-deliverability-consultant-emails-lone-ranger/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Three Reasons Why Email Senders Divorce ESPs</title>
		<link>http://emailexpert.org/why-email-senders-divorce-esps/</link>
		<comments>http://emailexpert.org/why-email-senders-divorce-esps/#comments</comments>
		<pubDate>Thu, 06 May 2010 14:23:50 +0000</pubDate>
		<dc:creator>fred</dc:creator>
				<category><![CDATA[Fred Says]]></category>
		<category><![CDATA[esp]]></category>
		<category><![CDATA[featured]]></category>
		<category><![CDATA[fred tabsharani]]></category>

		<guid isPermaLink="false">http://emailexpert.org/?p=1484</guid>
		<description><![CDATA[Usually, before a couple marries, they engage in hundreds of intimate, layered conversations, in an effort to establish realistic expectations and build a foundation for a successful marriage.  The same ...]]></description>
		<wfw:commentRss>http://emailexpert.org/why-email-senders-divorce-esps/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Measurement Accuracy Roundtable Update</title>
		<link>http://emailexpert.org/measurement-accuracy-roundtable-update/</link>
		<comments>http://emailexpert.org/measurement-accuracy-roundtable-update/#comments</comments>
		<pubDate>Mon, 05 Apr 2010 10:25:06 +0000</pubDate>
		<dc:creator>fred</dc:creator>
				<category><![CDATA[Fred Says]]></category>
		<category><![CDATA[DMA]]></category>
		<category><![CDATA[eec]]></category>
		<category><![CDATA[email experience council]]></category>
		<category><![CDATA[fred tabsharani]]></category>

		<guid isPermaLink="false">http://emailexpert.org/?p=1439</guid>
		<description><![CDATA[For the past few years, the eec&#8217;s Measurement Accuracy Roundtable has been conscientiously working to standardize email metrics. Standardizing these metrics is crucial to improving the quality of reporting and ...]]></description>
		<wfw:commentRss>http://emailexpert.org/measurement-accuracy-roundtable-update/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Inbox Reserve III: Seduce your subscribers</title>
		<link>http://emailexpert.org/inbox-reserve-iii-seduce-your-subscribers/</link>
		<comments>http://emailexpert.org/inbox-reserve-iii-seduce-your-subscribers/#comments</comments>
		<pubDate>Sun, 04 Apr 2010 01:29:05 +0000</pubDate>
		<dc:creator>Andrew Bonar</dc:creator>
				<category><![CDATA[Fred Says]]></category>

		<guid isPermaLink="false">http://emailexpert.org/?p=1519</guid>
		<description><![CDATA[In Inbox Reserve parts one and two, we discovered how socially centric preference centers and subject lines will lead to dramatically higher engagement and lower spam complaints. In part III ...]]></description>
		<wfw:commentRss>http://emailexpert.org/inbox-reserve-iii-seduce-your-subscribers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Inbox Reserve Part II: Future Subject Lines will Reduce Spam Complaints</title>
		<link>http://emailexpert.org/subject-lines-will-reduce-spam-complaints/</link>
		<comments>http://emailexpert.org/subject-lines-will-reduce-spam-complaints/#comments</comments>
		<pubDate>Sat, 06 Mar 2010 14:59:02 +0000</pubDate>
		<dc:creator>fred</dc:creator>
				<category><![CDATA[Fred Says]]></category>
		<category><![CDATA[domain reputation]]></category>
		<category><![CDATA[fred tabsharani]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[subject lines]]></category>

		<guid isPermaLink="false">http://emailexpert.org/?p=1479</guid>
		<description><![CDATA[Using fresh social data points gathered from an advanced preference center, future marketing based messaging will place your friends’ names or actions in the subject lines of emails associated with ...]]></description>
		<wfw:commentRss>http://emailexpert.org/subject-lines-will-reduce-spam-complaints/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Inbox Reserve Part I: How Email must Reverse Engineer Social</title>
		<link>http://emailexpert.org/inbox-reserve-part-i-how-email-must-reverse-engineer-social/</link>
		<comments>http://emailexpert.org/inbox-reserve-part-i-how-email-must-reverse-engineer-social/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 12:56:50 +0000</pubDate>
		<dc:creator>fred</dc:creator>
				<category><![CDATA[Fred Says]]></category>
		<category><![CDATA[fred tabsharani]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[social networks]]></category>

		<guid isPermaLink="false">http://emailexpert.org/?p=1457</guid>
		<description><![CDATA[Sharing a good bottle of wine with friends is simply a much richer experience than consuming one alone. Additionally, a mutual appreciation for the same types of wines you and ...]]></description>
		<wfw:commentRss>http://emailexpert.org/inbox-reserve-part-i-how-email-must-reverse-engineer-social/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pivotal Veracity is a big win for ReturnPath</title>
		<link>http://emailexpert.org/pivotal-veracity-is-a-big-win-for-returnpath/</link>
		<comments>http://emailexpert.org/pivotal-veracity-is-a-big-win-for-returnpath/#comments</comments>
		<pubDate>Sun, 10 Jan 2010 13:44:03 +0000</pubDate>
		<dc:creator>fred</dc:creator>
				<category><![CDATA[Email News]]></category>
		<category><![CDATA[Fred Says]]></category>
		<category><![CDATA[fred tabsharani]]></category>
		<category><![CDATA[pivotal veracity]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[ReturnPath]]></category>

		<guid isPermaLink="false">http://emailexpert.org/?p=1464</guid>
		<description><![CDATA[The email industry&#8217;s latest buyout happened a few days ago and we witnessed a highly reputable email monitoring and deliverability reputation company Pivotal Veracity agree to buyout terms from Unica, ...]]></description>
		<wfw:commentRss>http://emailexpert.org/pivotal-veracity-is-a-big-win-for-returnpath/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mission control for subscribers: the preference center</title>
		<link>http://emailexpert.org/mission-control-for-subscribers-the-preference-center/</link>
		<comments>http://emailexpert.org/mission-control-for-subscribers-the-preference-center/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 12:20:53 +0000</pubDate>
		<dc:creator>fred</dc:creator>
				<category><![CDATA[Fred Says]]></category>

		<guid isPermaLink="false">http://emailexpert.org/?p=1447</guid>
		<description><![CDATA[The preference center is a highly intriguing, untapped resource for Email Marketers and could be used in a variety of ways.  It has the potential to establish critical ground rules ...]]></description>
		<wfw:commentRss>http://emailexpert.org/mission-control-for-subscribers-the-preference-center/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Future of Email ROI Measurement</title>
		<link>http://emailexpert.org/the-future-of-email-roi-measurement/</link>
		<comments>http://emailexpert.org/the-future-of-email-roi-measurement/#comments</comments>
		<pubDate>Sun, 06 Dec 2009 14:06:07 +0000</pubDate>
		<dc:creator>fred</dc:creator>
				<category><![CDATA[Fred Says]]></category>
		<category><![CDATA[eec]]></category>
		<category><![CDATA[email experience council]]></category>
		<category><![CDATA[fred tabsharani]]></category>
		<category><![CDATA[John Caldwell]]></category>
		<category><![CDATA[Luke Glasner]]></category>
		<category><![CDATA[S.A.M.E]]></category>

		<guid isPermaLink="false">http://emailexpert.org/?p=1469</guid>
		<description><![CDATA[What is a good open (render) rate?  What percentage of my emails were actually delivered to the inbox?  How many clicks should I get on an average email mailing?  What ...]]></description>
		<wfw:commentRss>http://emailexpert.org/the-future-of-email-roi-measurement/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>List growth an indicator of economic growth</title>
		<link>http://emailexpert.org/email-list-growth-indicator-of-economic-growth/</link>
		<comments>http://emailexpert.org/email-list-growth-indicator-of-economic-growth/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 15:37:03 +0000</pubDate>
		<dc:creator>fred</dc:creator>
				<category><![CDATA[Fred Says]]></category>
		<category><![CDATA[fred tabsharani]]></category>
		<category><![CDATA[list growth]]></category>

		<guid isPermaLink="false">http://emailexpert.org/?p=1434</guid>
		<description><![CDATA[When healthy discussions take place in the Email Industry, they tend to give birth to new ideas. Collectively, we reinforce these ideas by sharing them with our peers through blogs ...]]></description>
		<wfw:commentRss>http://emailexpert.org/email-list-growth-indicator-of-economic-growth/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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