Deliverability Trends and Statistics from various reports published in 2011. Includes trends in open rates and some details for various industries

Friday 18 May 2012
Deliverability Trends and Statistics from various reports published in 2011. Includes trends in open rates and some details for various industries

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Interesting point around overall open rates decreasing but volume of emails being sent increasing. This could indicate an increase in unwanted emails; recipients are being overwhelmed, or; social media has replaced time that would normally be spent on reading emails. Makes you wonder.