ExactTarget has launched a Design Toolkit for email marketers, aimed at those who produce email communications, the design kit claims to provide “Proven Design Tips That Improve Conversion Rates”.
The toolkit features design concepts and suggestions for improving email design in Microsoft Outlook 2007 & 2010. The design toolkit includes a repository of resources covering the latest themes in design, including tips on integrating email design with social media, mobile and the web.
Email design optimisation is becoming more and more important as email marketers seek better results from email marketing campaigns. The ExactTarget Design Toolkit provides a comprehensive set of resources to help marketers turn design theory into revenue generating email marketing and interactive marketing campaigns.
Some of the highlights from the ExactTarget design toolkit include:
7 Design Principles to Drive Customer Engagement recommendations on how to incorporate design thinking into the creation and execution of email marketing campaigns.
5 Easy Ways to Improve Conversion Across All Interactive Channels insight on integrating email, mobile, social media and the Web into campaign design.
8 Design Tips for Outlook advice on how to optimise email design for Microsoft Outlook.
ExactTarget recently posted record performance in the second quarter, boosting revenue by 38 percent over the same period in 2009.
The increase in revenue marks the 38th consecutive quarter of growth for the company that welcomed new clients and key renewals in the quarter including Best Buy, Cisco Consumer Products, Groupon, Kelley Blue Book, Food Lion, Visit London, Ministry of Sound and Benefit Cosmetics.
ExactTarget is a leading global provider of on-demand email and one-to-one marketing solutions. The companys software as a service technology provides organisations a single platform to connect with customers via email, SMS text messaging, voice messaging, social media and landing pages.
ExactTargets software powers permission-based multi-channel communications for thousands of organisations around the world including Expedia.com, Aurora Fashions, Papa Johns, Sun Microsystems, Value Retail, World Society for Protection of Animals and Gulf Air