ExactTarget Partner with ReturnPath


ExactTarget announced a new partnership with Return Path this week, giving ExactTarget customers access to the complete suite of email delivery and testing technologies from Return Path.

Powered by Return Path, ExactTarget’s new Inbox Tools allow marketers to preview and monitor inbox placement and test email and mobile messages across 165 global Internet Service Providers (ISP) including Yahoo!, Gmail and AOL, ensuring messages are optimized for delivery across providers in more than 35 countries.

“Consumers are interacting with email campaigns around the clock on web-based providers, desktop clients and smartphones,” said Scott Dorsey, ExactTarget’s chief executive officer and co-founder. “Through our partnership with Return Path, marketers now have access to the industry’s most powerful solution to ensure the messages they create are delivered to consumers in the best possible format.”

Fully integrated into ExactTarget’s on-demand application, the new solution allows marketers to preview email rendering in webmail and desktop clients such as Outlook and Hotmail, as well as on smartphones such as Android, iPhone and Symbian. The solution also identifies the most popular platforms subscribers are using to view emails, allowing marketers to optimize design for future campaigns.

The seamless integration between ExactTarget and Return Path provides real-time status reports on email delivery to an ISP and identifies whether the message was delivered to the inbox, a bulk folder, junk folder or not delivered at all. The solution also allows clients to automatically include an ISP “seed list” with each campaign to ensure deliverability statistics are captured and relevant.

“Improving email deliverability remains one of the most significant challenges to email marketing in today’s growing global market,” said Matt Blumberg, chief executive officer of Return Path. “ExactTarget’s new Inbox Tools is a world-class integrated product that gives marketers a great solution to their email deliverability challenges.”

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emailexpert is published by Andrew Bonar, the founder of the company Deliverability which is incorporated in Australia, Hong Kong and the United Kingdom. Deliverability has included Dotmailer, GetResponse, outreach.io, SendLane and other ESPs as clients. Having launched his first website in 1990, he went on to become the co-founder of @POBox UK in 1993, a free email address provider, possibly the first in the world. Thereafter launching Cheapnet which became the longest running privately owned ISP in Europe before launching the first privately owned online payment gateway in the UK: Ebanx. Andrew has consulted to some of the worlds biggest senders including Amazon, Mondelez and Nestle. 2012 in his role as Global Deliverability Director at Emailvision was the first time he oversaw the delivery of more than 100 Biillion messages in a single year. Since that time he has provisioned consultancy or performed leadership roles at some of Australia's most successful tech companies. Including Campaign Monitor, Freelancer.com and Kogan. With 21+ years of industry experience, Andrew is widely recognised as a leader in the field of message sending, deliverability and compliance. He currently resides in the Harbour City of Sydney and continues to serve as an independent consultant at organisations throughout Europe, the Middle East, Asia Pacific and the US.