ExactTarget announced a new partnership with Return Path this week, giving ExactTarget customers access to the complete suite of email delivery and testing technologies from Return Path.
Powered by Return Path, ExactTarget’s new Inbox Tools allow marketers to preview and monitor inbox placement and test email and mobile messages across 165 global Internet Service Providers (ISP) including Yahoo!, Gmail and AOL, ensuring messages are optimized for delivery across providers in more than 35 countries.
“Consumers are interacting with email campaigns around the clock on web-based providers, desktop clients and smartphones,” said Scott Dorsey, ExactTarget’s chief executive officer and co-founder. “Through our partnership with Return Path, marketers now have access to the industry’s most powerful solution to ensure the messages they create are delivered to consumers in the best possible format.”
Fully integrated into ExactTarget’s on-demand application, the new solution allows marketers to preview email rendering in webmail and desktop clients such as Outlook and Hotmail, as well as on smartphones such as Android, iPhone and Symbian. The solution also identifies the most popular platforms subscribers are using to view emails, allowing marketers to optimize design for future campaigns.
The seamless integration between ExactTarget and Return Path provides real-time status reports on email delivery to an ISP and identifies whether the message was delivered to the inbox, a bulk folder, junk folder or not delivered at all. The solution also allows clients to automatically include an ISP “seed list” with each campaign to ensure deliverability statistics are captured and relevant.
“Improving email deliverability remains one of the most significant challenges to email marketing in today’s growing global market,” said Matt Blumberg, chief executive officer of Return Path. “ExactTarget’s new Inbox Tools is a world-class integrated product that gives marketers a great solution to their email deliverability challenges.”