GreenRope Expands Email Marketing Platform

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CRM and marketing automation provider, GreenRope has made another move to provide an integrated solution. This time it’s a partnership with email analytics and deliverability optimization provider, SendForensics.

Less than a year ago, GreenRope acquired CoolerWeb (CRM platform) and CoolerMail (ESP), so partnering with a provider of realtime analytics and deliverability optimization, is a logical next step.

“SendForensics provides our users with immediate feedback about their deliverability before they send their messages. This means they can proactively take control of ways to ensure their messages get to the inbox. Combined with our industry leading reputation and anti-spam practices, GreenRope users enjoy the benefit of the best deliverability in the CRM and Marketing Automation space,” explains CEO, Lars Helgeson.

Just over six months ago, SendForensics released “Enterprise Deliverability Control” to provide a proactive and realtime deliverability optimization solution designed to “integrate easily with any ESP.”

For GreenRope users, SendForensics is providing pre-emptive testing of:

  • SPF/DKIM/DMARC authentication records are present and properly setup
  • Content is free of problematic vocabulary and phrases which could trigger spam flags
  • Potential deliverability issues in the underlying coding and overall layout
  • Quality and effect of outgoing links

“SendForensics is delighted to be a part of GreenRope’s ongoing email strategy. Empowering users with pre-emptive deliverability testing and optimization ensures industry-leading mailing performance joins an already stellar feature-set,” explains CEO of SendForensics, Leo Hatton. “Kudos to the GreenRope team for the integration’s seamless user-experience.”