Email has the highest ROI of any channel, however it’s not an island. This course will cover how to achieve more conversions by creating a customer-centric customer journey by tapping into other channels. We will also focus in on conversion-centred design and persuasive copywriting principles and discover how to test the elements of your messages to get the best results, as well as how to look beyond the open rate of an email as a measure of success.
Who should attend?:
This course is ideal for either B2C or B2B experienced marketers or agency staff looking to move their email marketing campaigns on to a new level of sophistication.
How will I benefit?:
Upon completion of this course, you’ll be able to:
- Create a customer-centric email programme using the holistic principles
- Design an email using conversion-centred design principles
- Craft persuasive copy aimed at gaining conversions
- Strategically test your campaigns to gain valuable insights of your customers
About the Trainer:
Kath Pay, CEO & Founder, Holistic Email Marketing
Kath lives and breathes email marketing and is one of the World’s Top 50 Email Marketing Influencers (Vocus, 2014). She devotes her time to developing customer-centric e-commerce journeys using a holistic, multi-channel approach.
Kath is recognised as one of the UK’s leading Email Marketers and heads up training for Econsultancy on Personalisation and Email Marketing.