Overview:

Email has the highest ROI of any channel, however it’s not an island. This course will cover how to achieve more conversions by creating a customer-centric customer journey by tapping into other channels. We will also focus in on conversion-centred design and persuasive copywriting principles and discover how to test the elements of your messages to get the best results, as well as how to look beyond the open rate of an email as a measure of success.

Who should attend?:
This course is ideal for either B2C or B2B experienced marketers or agency staff looking to move their email marketing campaigns on to a new level of sophistication.

How will I benefit?:
Upon completion of this course, you’ll be able to:

  • Create a customer-centric email programme using the holistic principles
  • Design an email using conversion-centred design principles
  • Craft persuasive copy aimed at gaining conversions
  • Strategically test your campaigns to gain valuable insights of your customers

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About the Trainer:
Kath Pay, CEO & Founder, Holistic Email Marketing

Kath lives and breathes email marketing and is one of the World’s Top 50 Email Marketing Influencers (Vocus, 2014). She devotes her time to developing customer-centric e-commerce journeys using a holistic, multi-channel approach.

Kath is recognised as one of the UK’s leading Email Marketers and heads up training for Econsultancy on Personalisation and Email Marketing.

Discover more about the course

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Kath lives and breathes email marketing, she is not only a world renown speaker and trainer but practices her art with her consultancy, Holistic Email Marketing, where she is Founder and one of the Snr Consultants. Many years ago she coined a phrase, Holistic Email Marketing and not only practices this approach with her consultancy, but also teaches it to her students and clients. She is one of the World's Top 50 Email Marketing Influencers (Vocus, 2014). She is recognised as one of the UK’s leading Email Marketers and heads up training for Econsultancy on Personalisation and Email Marketing. Some of the retail and B2C brands she has either trained or helped are: Bally, Barbour, Paul Smith, Marks and Spencer, Wallis, Schuh, Co-operative Group, Argos, Next, Asda, Jaeger, Mont Blanc, Expedia, Net-a-Porter, Secret Escapes, George, Dixons, Bookatable, ShopRush, Adobe, Facebook, VisitScotland – just to name a few.