iContact has announced that one out of every four small business owners surveyed hate Groupon but it is ok they hate social media including Facebook, Twitter and LinkedIn just as much. Negative comments varied from “it seems like an enormous time commitment” to “it has nothing to do with the merit of the business, but who can manipulate the system.

Facebook received 76% love votes while Groupon is hated by 70% of the small business customers surveyed.

How the major platforms fared:

· Facebook feels the love: While 76%of respondents favour Facebook, there are still a few haters. For example, only a third of small business owners in finance and insurance are fond of the social network. The biggest Facebook fans are non-profits (87%) and education (82 %).

· Haters hate on Groupon: 70% of small businesses hate Groupon. 80% of financial services/investors disliked it the most. Considering the love consumers have for $10 mani/pedis, it may not surprise anyone that Groupon had less hate from professional services, like spas and salons (45%).

· Tepid about Twitter: Small business owners were split on Twitter, with 54% loving it while the other 46% hating it. Digging deeper, the largest group to “hate” Twitter were businesses with fewer than 25 employees; whereas the largest group to “love” Twitter were companies reporting more than $100 million in revenue.

· Gray area with Google +: The new Google service has left small business owners undecided. 48% love it while 52% are not convinced.

· LinkedIn is likeable: 63% percent of respondents were fans of the professional networking site. Businesses with fewer than 50 employees loved LinkedIn the most. The professional services sector harboured the biggest fan base, with a whopping 82% declaring their love for LinkedIn.

“Small business owners are a great barometer for these social products and platforms, because when something helps them hire, sell, or otherwise proves valuable, they’re passionate proponents,” says iContact CEO Ryan Allis Allis. “But when they are strapped for money and time, they’re quick to say if something is not worth the investment of either.”

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emailexpert is published by Andrew Bonar, the founder of the company Deliverability which is incorporated in Australia, Hong Kong and the United Kingdom. Deliverability has included Dotmailer, GetResponse, outreach.io, SendLane and other ESPs as clients. Having launched his first website in 1990, he went on to become the co-founder of @POBox UK in 1993, a free email address provider, possibly the first in the world. Thereafter launching Cheapnet which became the longest running privately owned ISP in Europe before launching the first privately owned online payment gateway in the UK: Ebanx. Andrew has consulted to some of the worlds biggest senders including Amazon, Mondelez and Nestle. 2012 in his role as Global Deliverability Director at Emailvision was the first time he oversaw the delivery of more than 100 Biillion messages in a single year. Since that time he has provisioned consultancy or performed leadership roles at some of Australia's most successful tech companies. Including Campaign Monitor, Freelancer.com and Kogan. With 21+ years of industry experience, Andrew is widely recognised as a leader in the field of message sending, deliverability and compliance. He currently resides in the Harbour City of Sydney and continues to serve as an independent consultant at organisations throughout Europe, the Middle East, Asia Pacific and the US.

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