Infographic: 5 Stages of Email Marketing Maturity


From permission to segmentation to automation – iContact customers are learning that making small adjustments to their email campaigns can go a long way.

In an effort to help marketers determine how mature their email marketing efforts are as compared to other marketers, the company’s new infographic asks several important questions, including:

  • Are you blasting too many messages?
  • Are you asking subscribers for their opt-in permission?
  • Are you optimizing your messages for mobile devices?
  • Are you segmenting contacts by personas?
  • Have you run tests to determine the right amount of email to send?
  • Have your lead scoring rules been cleared by sales?


Learn more with iContact free webinar: Marketing 2016 — Hitching a Ride Ahead of the Curve, February 2, 2016 at 2:00 p.m. EST.