Lyris has announced a series of upgrades to its  digital marketing applications, Lyris HQ and Lyris ListManager (LM). Available today, the new releases deliver refreshed user interfaces, advanced message targeting and delivery management features amongst other improvements. Lyris HQ is one of the EDM platforms unaffected by recent open tracking issues at Gmail as reported on Twitter.

 

 

“We continue to invest in our core products with a specific focus on empowering our customers to manage data and application workflow integration across the enterprise,” said Alex Lustberg, CMO of Lyris. “These additions, combined with our recently announced product extensions for Real-Time Retargeting and Retention Automation, represent an important breakthrough.”

Lyris was also named a silver winner in the Best in Biz Awards 2013 for Support Department of the Year. Lyris was selected for its outstanding customer support and expert assistance in solving email and digital marketing challenges.

“This award recognizes our knowledgeable support team and underscores our commitment to ensuring that our customers realize the full value of our platform,” said Pamela Sogge, senior vice president of customer success for Lyris.

New Enhancements to Digital Marketing Applications

Lyris HQ 3.6 integrates email, social, mobile and real-time Web analytics to maximize the effectiveness of high-volume, complex campaigns. The release includes a new and contemporary user interface that enriches the way users access its advanced email and digital marketing automation functions. It also delivers improvements to permissioning and reporting capabilities that enable marketers to more effectively plan and measure campaign success.

Lyris ListManager 12 on-premises email marketing software also received a refreshed user interface that enhances an email marketer’s product experience, and streamlines the way they plan, manage and execute digital campaigns. The release also allows users to precisely control proactive and reactive throttling of mail sends, dramatically improving the deliverability of high-volume campaigns.

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emailexpert is published by Andrew Bonar, the founder of the company Deliverability which is incorporated in Australia, Hong Kong and the United Kingdom. Deliverability has included Dotmailer, GetResponse, outreach.io, SendLane and other ESPs as clients. Having launched his first website in 1990, he went on to become the co-founder of @POBox UK in 1993, a free email address provider, possibly the first in the world. Thereafter launching Cheapnet which became the longest running privately owned ISP in Europe before launching the first privately owned online payment gateway in the UK: Ebanx. Andrew has consulted to some of the worlds biggest senders including Amazon, Mondelez and Nestle. 2012 in his role as Global Deliverability Director at Emailvision was the first time he oversaw the delivery of more than 100 Biillion messages in a single year. Since that time he has provisioned consultancy or performed leadership roles at some of Australia's most successful tech companies. Including Campaign Monitor, Freelancer.com and Kogan. With 21+ years of industry experience, Andrew is widely recognised as a leader in the field of message sending, deliverability and compliance. He currently resides in the Harbour City of Sydney and continues to serve as an independent consultant at organisations throughout Europe, the Middle East, Asia Pacific and the US.