Marketing Automation Course



Does the idea of mapping out a B2B marketing automation plan sound daunting to you? Do you want to discover more about lead scoring? Are you keen to learn how to develop a conversion-oriented lead generation programme? Then this course is for you.

At the core of email marketing’s success is personalisation. Creating emails that convert means sending them to the right person at the right time by leveraging touch points and data. Technology now exists to automate email marketing to make it more efficient and more effective and more likely to achieve the Holy Grail we all seek – 1:1 emails.  Automation of emails has put this ability in our hands, and by leveraging it, email can quickly become your most effective online marketing tactic.

Who should attend?:
This course is ideal for B2B marketers or agency staff looking to move their B2B email marketing campaigns on to a new level of sophistication by implementing marketing automation.

How will I benefit?:

Upon completion of this course, you’ll be able to:

  • Create and implement a lead acquisition programme
  • Use marketing automation to nurture your leads
  • Robustly test and optimise your programmes for the best conversions

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About the tutor:
Kath Pay, CEO & Founder, Holistic Email Marketing

Kath lives and breathes email marketing and is one of the World’s Top 50 Email Marketing Influencers (Vocus, 2014). She devotes her time to developlng customer-centric ecommerce journeys using a holistic, multi-channel approach.

Kath is recognised as one of the UK’s leading Email Marketers and heads up training for Econsultancy on Personalisation and Email Marketing.

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Kath lives and breathes email marketing, she is not only a world renown speaker and trainer but practices her art with her consultancy, Holistic Email Marketing, where she is Founder and one of the Snr Consultants. Many years ago she coined a phrase, Holistic Email Marketing and not only practices this approach with her consultancy, but also teaches it to her students and clients. She is one of the World's Top 50 Email Marketing Influencers (Vocus, 2014). She is recognised as one of the UK’s leading Email Marketers and heads up training for Econsultancy on Personalisation and Email Marketing. Some of the retail and B2C brands she has either trained or helped are: Bally, Barbour, Paul Smith, Marks and Spencer, Wallis, Schuh, Co-operative Group, Argos, Next, Asda, Jaeger, Mont Blanc, Expedia, Net-a-Porter, Secret Escapes, George, Dixons, Bookatable, ShopRush, Adobe, Facebook, VisitScotland – just to name a few.