In-depth intelligence on devices and email platforms optimizes subscriber experience and maximises response rates

Return Path has announced that Military.com, the leading online resource and portal for the military and the broader armed services community with more than 10 million subscribers, has leveraged Return Path’s Campaign Insight to identify which devices and email platforms their subscribers use.  Unsurprisingly it found a significant portion of their subscribers where accessing email via mobile devices.

To gain insight into how members are viewing their emails, Military.com turned to Return Path’s newest solution, Campaign Insight.  “We thought we had a pretty solid idea of our users and their habits – boy, were we surprised,” said Kirk Gray, eMarketing Specialist – Member Communications.

By knowing the email clients which are most often viewed, Military.com has prioritized their mobile marketing efforts while improved targeting has opened brand new profitable advertising opportunities.

“Campaign Insight was designed with the idea of bringing marketers closer to their audience,” said George Bilbrey, President of Return Path. “For Military.com, the mobile platform has become increasingly important and by gaining the in-depth intelligence that Campaign Insight provides – down to the specifics of which mobile device, browser and email client matters– it’s empowering them to better serve their subscribers and their advertising partners.”