Responsys Strengthens Asia-Pacific Foothold

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Responsys has been busy in the last 12 months expanding its APAC footprint, ahead of an IPO planned for later this year. Initially in July announcing a 51% majority stake purchase in eServices Australia, subsequently opening an office and development hub in Bangalore India in November, and then  Simon O’Day a co-founder and Managing Director of eServices announced that Responsys had acquired a 100% stake in the business. Not only can this be seen as an indication of Responsys’ commitment to the APAC region but its firm belief in the future of cross-channel digital messaging.

The sale of Eservices to Responsys was announced on Twitter by Simon (@SimonOz) “a bit of news of significant importance – Eservices is now 100% Responsys. Exciting times.”

Australia

“Responsys is always looking for attractive opportunities to expand globally,” said Dan Springer, Chief Executive Officer of Responsys in a recent press release.

Simon O’Day, now ‘Director – Australia’ for Responsys speaking to EmailExpert was in a buoyant mood today. He explained the sale  to us “We have had a fantastic reaction to the Responsys involvement with our business, with Australian companies recognising the value of globally-leading technology with a locally based services team. Having spent the past 10 years building Eservices into Australia’s largest and most successful email company, I’m very excited about continuing this leadership with Responsys.”

The purchase was a shrewd move on the part of Responsys who can now include the company’s present array of key Australian clients. Clients include notable local and global household brands, names like: Qantas, News Digital Media, AFL Bigpond, Dulux, BMW, NAB, Flybuys, Hotelclub, Vodafone, AAMI and National Australia Bank. As Springer states “As we were looking to expand in the overall Asia-Pacific market, it was clear that Eservices is the undisputed leader.”

Undoubtedly Eservices was one of the countries leading and most experienced Email Services Providers, they were an agency who truly got email and digital messaging and offered deep cross channel experience in areas such as mobile, social media, online promotion and web development. It will be interesting to see how the American brand fares in Australia, the fact there is a significant local presence should make it much more feasible to do business in a country which traditionally likes to invest with locally owned business and service providers.

India

“A Bangalore office provides access to some of the top engineers outside of the U.S. We’ll continue to invest in excellent people to help us continue to deliver the innovative products our customers expect from Responsys” said Dan Springer, Chief Executive Officer of Responsys. As a development hub, the new office in Bangalore provides Responsys with access to a wealth of local talent in the region.

Helping to expand the company’s presence in the region, Srishti Sofat has taken the role of General Manager of Responsys Business Solutions India Private Limited, reporting to Antonio Casacuberta, Chief Technology Officer. Until recently Sofat was at InfoSpace, pivotal in leading InfoSpace’s development center in India. A recent press release indicated that “Sofat brings … a local network of talented engineers to Responsys” indicating others may have left InfoSpace to join Sofat at Responsys.

“A local presence in India is an important move for Responsys,” said Casacuberta. “We are especially thrilled to have Srishti join the team. Her past experience running large development teams makes her a natural fit.”

Confirming its commitment to the cross-channel message, Sofat recently said, “Through our Bangalore center, we will be able to accelerate the development of solutions for our global customers and help them capitalize on today’s most important marketing channels such as email, mobile, social, and the web to drive higher revenue.”

The Future

This expansion will only serve to bolster the recent Responsys  proposal for an IPO (initial public offering of its common stock). As the number of shares to be offered and the price range for the offering have not yet been determined we are likely to be hearing more from Responsys in the near future as it maximises its potential value in any IPO.

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emailexpert is published by Andrew Bonar, the founder of the company Deliverability which is incorporated in Australia, Hong Kong and the United Kingdom. Deliverability has included Dotmailer, GetResponse, outreach.io, SendLane and other ESPs as clients. Having launched his first website in 1990, he went on to become the co-founder of @POBox UK in 1993, a free email address provider, possibly the first in the world. Thereafter launching Cheapnet which became the longest running privately owned ISP in Europe before launching the first privately owned online payment gateway in the UK: Ebanx. Andrew has consulted to some of the worlds biggest senders including Amazon, Mondelez and Nestle. 2012 in his role as Global Deliverability Director at Emailvision was the first time he oversaw the delivery of more than 100 Biillion messages in a single year. Since that time he has provisioned consultancy or performed leadership roles at some of Australia's most successful tech companies. Including Campaign Monitor, Freelancer.com and Kogan. With 21+ years of industry experience, Andrew is widely recognised as a leader in the field of message sending, deliverability and compliance. He currently resides in the Harbour City of Sydney and continues to serve as an independent consultant at organisations throughout Europe, the Middle East, Asia Pacific and the US.

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