Last week, Synacor joined other major mailbox providers by introducing a complaint feedback loop service – powered by ReturnPath. This increases the number of public complaint feedback loops available today across the internet.
This is a great contribution to the global fight against spam, providing an avenue to report spam via web-based services – amongst other means. This is also a mechanism for Synacor to funnel spam complaints (from a pool of large ISPs & telcos that they provide email support for), back to a sender generating the email messages. A few telcos/ISPs that utilise this Synacor include Qwest Communications, CenturyLink, WideOpenWest, amongst others.
This new FBL service is a great way for senders to minimise complaint rates – and also improve the quality & reputation of sending reputation across outbound mail streams’ traffic.
On this website, there’s a registration page available to senders & parties with outbound traffic who wish to register for the complaint feedback loop. The new service is at http://fbl.synacor.com/
This post was submitted by Udeme Ukutt.
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