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Companies marketing or promoting their services with email addresses purchased from database marketing companies risk breaking anti-spam law, the New Zealand Department of Internal Affairs warned recently.
The Department is investigating eight companies that have used emails to market and promote their own goods with addresses purchased from the same company. The Unsolicited Electronic Messages Act (UEM) prohibits commercial spam — email, instant messaging, SMS and MMS (text and image-based mobile phone messaging).
Whilst on my recent deliverability tour in Australia I was afforded the opportunity to spend some time with Simon O'Day the founder of Australia's largest ESP, the Eservices