Training: Email Personalisation for Ecommerce Course


This one day course will show you how to achieve the many different ways of personalising via email marketing. You’ll discover how data, combined with technology can be used to provide very personal customer experiences, which not only help to deliver more revenue but will also increase your customer’s lifetime value.

Are you looking to take your email marketing to the next level for your ecommerce site? Are you focused on providing a more personalised experience to your prospects and customers? Are you wanting to increase conversions and implement lifecycle marketing for your ecommerce site? Then this course is for you.

This practical course will equip you with the tools and knowledge you need to start implementing effect ways of personalising and enhancing the customer experience.  The value-packed day will help you to understand and apply all the main principles of personalisation using email marketing throughout the customer journey.

Who should attend?
This course is ideal for senior managers working within marketing, ecommerce or technical roles who are interested in email marketing / business growth strategies, tactics to improve KPIs and those tasked with driving business performance via email marketing. This programme applies to pure-play online retailers and multichannel retailers.

How will I benefit?:

Upon completion of this course, you’ll be able to:

  • Identify the most suitable triggered programmes to help you meet your objectives
  • Successfully implement personalisation tactics throughout your customer journey with the aim of increasing conversions and improving the customer experience
  • Create a strategic testing plan to test and optimise your automated programmes

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About the tutor:

Kath Pay, CEO & Founder, Holistic Email Marketing

Kath lives and breathes email marketing and is one of the World’s Top 50 Email Marketing Influencers (Vocus, 2014). She devotes her time to developlng customer-centric ecommerce journeys using a holistic, multi-channel approach.

Kath is recognised as one of the UK’s leading Email Marketers and heads up training for Econsultancy on Personalisation and Email Marketing.

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Kath lives and breathes email marketing, she is not only a world renown speaker and trainer but practices her art with her consultancy, Holistic Email Marketing, where she is Founder and one of the Snr Consultants. Many years ago she coined a phrase, Holistic Email Marketing and not only practices this approach with her consultancy, but also teaches it to her students and clients. She is one of the World's Top 50 Email Marketing Influencers (Vocus, 2014). She is recognised as one of the UK’s leading Email Marketers and heads up training for Econsultancy on Personalisation and Email Marketing. Some of the retail and B2C brands she has either trained or helped are: Bally, Barbour, Paul Smith, Marks and Spencer, Wallis, Schuh, Co-operative Group, Argos, Next, Asda, Jaeger, Mont Blanc, Expedia, Net-a-Porter, Secret Escapes, George, Dixons, Bookatable, ShopRush, Adobe, Facebook, VisitScotland – just to name a few.