Trinity Mirror is one of the UK’s largest newspaper publishers with over 500 digital products and 165 regional and national newspapers has acquired Communicator Corp, an enterprise, digital communications solutions provider offering of email, mobile & social solutions.
Chris Wilds, Managing Director of Communicator Corp, said “We’re delighted to be joining Trinity Mirror as it will position us for a successful future as part of one of the UK’s largest multimedia publishers.”
“I think this is an important step in the growth of the business and the start of another exciting chapter for Communicator Corp. Trinity Mirror has demonstrated an appetite to invest in the business and accelerate its growth over the coming years. I am sure that this will enhance the solutions and increase the value that we are able to deliver to our customers and partners.”
This acquisition furthers Trinity Mirror’s aim to build a network of digital marketing services businesses. In 2008 Trinity Mirror acquired Rippleffect, a digital marketing services specialist offering website design and development, e-commerce, social media and on-line advertising. Communicator Corp perfectly complements the Rippleffect business by adding email and mobile communications to the services currently offered.
Sly Bailey, CEO Trinity Mirror PLC said: “Increasingly we’re seeing that, in addition to print and website advertising, clients want help in areas such as website design, search engine optimisation, e-mail marketing, social media and web analytics. The addition of Communicator Corp to our stable of digital assets will enhance our offering and complement the digital marketing services currently offered by Rippleffect.
“Personalisation and targeted content are increasingly sought after by marketers in a multi-channel world and Communicator Corp is recognised in the industry for its ability to meet this demand.
“This investment is another demonstration of our strategic intent to drive more diversified revenue streams across multiple media channels and accelerate our growth into a multimedia business.”