Trinity Mirror is one of the UK’s largest newspaper publishers with over 500 digital products and 165 regional and national newspapers has acquired Communicator Corp, an enterprise, digital communications solutions provider offering of email, mobile & social solutions.

Chris Wilds, Managing Director of Communicator Corp, said “We’re delighted to be joining Trinity Mirror as it will position us for a successful future as part of one of the UK’s largest multimedia publishers.”

“I think this is an important step in the growth of the business and the start of another exciting chapter for Communicator Corp. Trinity Mirror has demonstrated an appetite to invest in the business and accelerate its growth over the coming years. I am sure that this will enhance the solutions and increase the value that we are able to deliver to our customers and partners.”

This acquisition furthers Trinity Mirror’s aim to build a network of digital marketing services businesses. In 2008 Trinity Mirror acquired Rippleffect, a digital marketing services specialist offering website design and development, e-commerce, social media and on-line advertising. Communicator Corp perfectly complements the Rippleffect business by adding email and mobile communications to the services currently offered.

Sly Bailey, CEO Trinity Mirror PLC said: “Increasingly we’re seeing that, in addition to print and website advertising, clients want help in areas such as website design, search engine optimisation, e-mail marketing, social media and web analytics. The addition of Communicator Corp to our stable of digital assets will enhance our offering and complement the digital marketing services currently offered by Rippleffect.

“Personalisation and targeted content are increasingly sought after by marketers in a multi-channel world and Communicator Corp is recognised in the industry for its ability to meet this demand.

“This investment is another demonstration of our strategic intent to drive more diversified revenue streams across multiple media channels and accelerate our growth into a multimedia business.”

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emailexpert is published by Andrew Bonar, the founder of the company Deliverability which is incorporated in Australia, Hong Kong and the United Kingdom. Deliverability has included Dotmailer, GetResponse, outreach.io, SendLane and other ESPs as clients. Having launched his first website in 1990, he went on to become the co-founder of @POBox UK in 1993, a free email address provider, possibly the first in the world. Thereafter launching Cheapnet which became the longest running privately owned ISP in Europe before launching the first privately owned online payment gateway in the UK: Ebanx. Andrew has consulted to some of the worlds biggest senders including Amazon, Mondelez and Nestle. 2012 in his role as Global Deliverability Director at Emailvision was the first time he oversaw the delivery of more than 100 Biillion messages in a single year. Since that time he has provisioned consultancy or performed leadership roles at some of Australia's most successful tech companies. Including Campaign Monitor, Freelancer.com and Kogan. With 21+ years of industry experience, Andrew is widely recognised as a leader in the field of message sending, deliverability and compliance. He currently resides in the Harbour City of Sydney and continues to serve as an independent consultant at organisations throughout Europe, the Middle East, Asia Pacific and the US.

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