Training: Persuasive Design in Email

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Overview:

Have you ever wanted to know what motivates your customers to buy from you? If you’re still trying to figure it out, this course reveals how you can leverage human nature and basic psychology to drive conversions.

In this very tactical and hands-on course, we will look at the all the imperative design and copywriting factors of  high-converting emails and show you some inspiring examples of current designs being used.

Who should attend?:
This course is ideal for experienced marketers or agency staff looking to move their email marketing campaigns on to a new level of sophistication. Well suited to email designers and copywriters who are looking to increase their conversions.

How will I benefit?:

Upon completion of this course, you’ll be able to:

  • Craft persuasive subject lines, body copy and call-to-actions to increase conversions
  • Leverage your customer’s decision making biases to improve the customer experience
  • Use conversion-centric design principles to drive higher engagement and conversions

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About the tutor:

Kath Pay, CEO & Founder, Holistic Email Marketing

Kath lives and breathes email marketing and is one of the World’s Top 50 Email Marketing Influencers (Vocus, 2014). She devotes her time to developlng customer-centric ecommerce journeys using a holistic, multi-channel approach.

Kath is recognised as one of the UK’s leading Email Marketers and heads up training for Econsultancy on Personalisation and Email Marketing.

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Kath lives and breathes email marketing, she is not only a world renown speaker and trainer but practices her art with her consultancy, Holistic Email Marketing, where she is Founder and one of the Snr Consultants. Many years ago she coined a phrase, Holistic Email Marketing and not only practices this approach with her consultancy, but also teaches it to her students and clients. She is one of the World's Top 50 Email Marketing Influencers (Vocus, 2014). She is recognised as one of the UK’s leading Email Marketers and heads up training for Econsultancy on Personalisation and Email Marketing. Some of the retail and B2C brands she has either trained or helped are: Bally, Barbour, Paul Smith, Marks and Spencer, Wallis, Schuh, Co-operative Group, Argos, Next, Asda, Jaeger, Mont Blanc, Expedia, Net-a-Porter, Secret Escapes, George, Dixons, Bookatable, ShopRush, Adobe, Facebook, VisitScotland – just to name a few.