There has been some fairly serious news rocking the email world this morning, Goodmail systems, the providers of “postage stamp” style email accreditation services has announced it is to cease trading and have given their customers one week to find alternate suppliers according to multiple online reports.

Dennis Dayman from Eloqua was one of the first to announce anything on twitter saying “Just heard that Goodmail is out of business. giving customers one week to find new solution. selling patent”

Froilan Mendoza, CTO of Frumster said “Goodmail gone bad. Goodmail ceases operation and we have a week to move to a new transactional email provider.”

Tim Watson of Smart Focus Digital tweeted “Goodmail has gone, just got this: It is with great regret that I must inform you that Goodmail will cease operations on 2nd Feb”

Wayne Mehl at Exact Target tweeted “so Iverson retreated, it is official, goodmail will be offline in one week.”

This is quite a surprise, just a month ago they announced new services, stating in a press release

“GoodMail the creator of CertifiedEmail™, the industry standard for trusted-class email, today announced new reporting capabilities for Goodmail CertifiedEmail customers and Email Service Providers (ESPs). This new capability will allow senders to enhance the effectiveness of their email marketing campaigns through better understanding of how they are perceived by Internet Service Providers (ISPs).  An enhanced dashboard, accessible through Goodmail’s MailCenter portal, provides senders with real time visibility into their email complaint rates, message counts and message content specific to each participating ISPs.”

When EmailExpert attempted to contact GoodMail there was no one available to take our call and as yet no official press release has been distributed. Read the announcement from the UK office here.

Hat tip to @jvanrijn for the headsup.

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emailexpert is published by Andrew Bonar, the founder of the company Deliverability which is incorporated in Australia, Hong Kong and the United Kingdom. Deliverability has included Dotmailer, GetResponse,, SendLane and other ESPs as clients. Having launched his first website in 1990, he went on to become the co-founder of @POBox UK in 1993, a free email address provider, possibly the first in the world. Thereafter launching Cheapnet which became the longest running privately owned ISP in Europe before launching the first privately owned online payment gateway in the UK: Ebanx. Andrew has consulted to some of the worlds biggest senders including Amazon, Mondelez and Nestle. 2012 in his role as Global Deliverability Director at Emailvision was the first time he oversaw the delivery of more than 100 Biillion messages in a single year. Since that time he has provisioned consultancy or performed leadership roles at some of Australia's most successful tech companies. Including Campaign Monitor, and Kogan. With 21+ years of industry experience, Andrew is widely recognised as a leader in the field of message sending, deliverability and compliance. He currently resides in the Harbour City of Sydney and continues to serve as an independent consultant at organisations throughout Europe, the Middle East, Asia Pacific and the US.


  1. Email billing is good practice and very effective.
    Sending a note/ mail to collect the payments . Makes the flow of the business easy to collect and to bill clients.

  2. <Leading UK online retailers are failing to follow best practice or heed the advice of thought leaders in the industry