Deliverability

Experian Data Quality launches Deliverability Audit Service

Experian Data Quality recently announced the launch of a new deliverability audit service. The offering leverages a team of seasoned compliance and deliverability experts to provide a comprehensive analysis of a company’s email marketing program and practices. The goal is to identify tactics and/or products and services that can enable companies to increase inbox deliverability

Metrics & Reporting

Agari 2014 State of Email Trust Report

Agari recently released the 2014 edition of its State of Email Trust report, an exclusive research study based on analysis of email authentication practices for 147 companies across 11 industries. The report identifies spikes and declines in cyberattacks across industries throughout the year, revealing companies and industries never know when attacks may occur, nor can they

Finance

14.8% Revenue Growth in 2014 for Mail.Ru

Mail.Ru recently provided the following preliminary unaudited segment financial information and key operating highlights for the full year ended 31 December 2014. FY 2014 Performance Highlights FY 2014 Group aggregate segment revenue grew 14.8% Y-o-Y to RUR 35,778 million FY 2014Group aggregate segment EBITDA grew 13.5% Y-o-Y to RUR 18,297 million FY 2014 Group aggregate

Bonar Calls BS

Bonar Calls #BS : 5 Gmail Marketing Myths

If you have been reading the popular press, or even for that matter some of the more technical blogs you can be forgiven for being misinformed about the impact of recent changes at Gmail on email marketing. You could be forgiven for thinking you need a helicopter-hat to understand what is going on. With Mashable,

Metrics & Reporting

Agari 2014 State of Email Trust Report

Agari recently released the 2014 edition of its State of Email Trust report, an exclusive research study based on analysis of email authentication practices for 147 companies across 11 industries. The report identifies spikes and declines in cyberattacks across industries throughout the year, revealing companies and industries never know when attacks may occur, nor can they

Survey Results

Campaigner Survey Reveals 2015 Marketing Trends & New Year’s Resolutions

Campaigner recently announced the results of its marketing trends survey detailing key industry insights and identifying specific areas of focus for 2015. Findings reveal that marketers across the board are confident in their strategies with no plans of adaptation to meet the growing technology demands. Additionally, they are rightfully inclined to invest resources into the

Press Releases

Opt-Intelligence Integrated with Emma

Opt-Intelligence (OI) recently announced an integration partnership with Emma. The two companies will work together to integrate OI’s LeadServe platform with Emma’s email marketing tools. Clients using the integrated platforms will be able to access new opt-in email subscribers – sourced from LeadServe-powered opt-in ads – and add them directly into the Emma platform. “Email

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