Deliverability

Experian Data Quality launches Deliverability Audit Service

Experian Data Quality recently announced the launch of a new deliverability audit service. The offering leverages a team of seasoned compliance and deliverability experts to provide a comprehensive analysis of a company’s email marketing program and practices. The goal is to identify tactics and/or products and services that can enable companies to increase inbox deliverability

Metrics & Reporting

Salesforce: 73% Agree that Email Marketing is Core to their Business

Salesforce recently delivered the 2015 State of Marketing report. Based on a survey of more than 5,000 marketers globally, the second annual report found marketers plan to increase investments in social media advertising, social media marketing, location-based mobile tracking, mobile apps and email marketing in an effort to create cohesive customer journeys. In addition, 84

Finance

Iterable Announced $1.2 MN in Seed Funding

Iterable has raised $1.2 million in seed funding from Merus Capital, 500 Startups, 605 Ventures, AngelList, TEC Angel Fund and China Rock. The additional funding will help Iterable to expand the business. The company will also focus on building new growth hacking and mobile features, such as push notifications and SMS support. “Our vision is

Bonar Calls BS

Bonar Calls #BS : 5 Gmail Marketing Myths

If you have been reading the popular press, or even for that matter some of the more technical blogs you can be forgiven for being misinformed about the impact of recent changes at Gmail on email marketing. You could be forgiven for thinking you need a helicopter-hat to understand what is going on. With Mashable,

Metrics & Reporting

Salesforce: 73% Agree that Email Marketing is Core to their Business

Salesforce recently delivered the 2015 State of Marketing report. Based on a survey of more than 5,000 marketers globally, the second annual report found marketers plan to increase investments in social media advertising, social media marketing, location-based mobile tracking, mobile apps and email marketing in an effort to create cohesive customer journeys. In addition, 84

Survey Results

Campaigner Survey Reveals 2015 Marketing Trends & New Year’s Resolutions

Campaigner recently announced the results of its marketing trends survey detailing key industry insights and identifying specific areas of focus for 2015. Findings reveal that marketers across the board are confident in their strategies with no plans of adaptation to meet the growing technology demands. Additionally, they are rightfully inclined to invest resources into the

Press Releases

Return Path Signed with Vade Retro

Return Path recently announced that Vade Retro has joined the company’s Trusted Cooperative Network, a global partnership of security services and mailbox providers dedicated to improving the quality of email and reducing spam and email fraud. The companies will collaborate to further reduce the amount of unwanted email, manage graymail (low priority emails such newsletters

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