LinkedIn optimise their premium invite emails

Last month on the DMA email blog I looked at how LinkedIn had made many changes to improve response from their Premium membership upsell emails. Here’s the annotated email showing …

Email optimisation and social integration growing

Econsultancy published their 2012 Email Census report today, 83 pages of analysis of the email industry based on a survey of email marketers. The largest increases were in campaign optimisation …




Abuse and Spam

Spammers URL shortening gets more sophisticated

Worrying new research from Symantec’s October Intelligence report suggests

Spear-Phishing Attacks on Banks on the Increase

Banks and their commercial clients face the persistent threat

The Blogs

LinkedIn optimise their premium invite emails

Last month on the DMA email blog I

Inactive Subscribers: Prospects or Problem?

At the recent #IEMS12 free virtual summit, Dela Quist

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