Deliverability

Experian Data Quality launches Deliverability Audit Service

Experian Data Quality recently announced the launch of a new deliverability audit service. The offering leverages a team of seasoned compliance and deliverability experts to provide a comprehensive analysis of a company’s email marketing program and practices. The goal is to identify tactics and/or products and services that can enable companies to increase inbox deliverability

Metrics & Reporting

Australians Fail to Deliver 12.5% of Email (Return Path Report)

Return Path recently announced the results of their annual Inbox Placement Benchmark Report which found that one in every six email messages sent worldwide never reaches the subscriber’s inbox. German senders failed to deliver one-in-eight messages to inbox during 2013Click To Tweet Based on a sample of nearly 500 million messages from permissioned email marketers, the

Around the Web

Acxiom Operations to Open in Texas

Acxiom recently announced that it will be opening a new office in Austin, Texas, to accommodate growing demand in its technology, engineering and operations. The company intends to fill up to 150 positions in technology fields including network engineers, security engineers, systems engineers, security architects, network architects, infrastructure architects, software engineers and project managers. “Acxiom’s announcement

Bonar Calls BS

Bonar Calls #BS : 5 Gmail Marketing Myths

If you have been reading the popular press, or even for that matter some of the more technical blogs you can be forgiven for being misinformed about the impact of recent changes at Gmail on email marketing. You could be forgiven for thinking you need a helicopter-hat to understand what is going on. With Mashable,

Metrics & Reporting

Australians Fail to Deliver 12.5% of Email (Return Path Report)

Return Path recently announced the results of their annual Inbox Placement Benchmark Report which found that one in every six email messages sent worldwide never reaches the subscriber’s inbox. German senders failed to deliver one-in-eight messages to inbox during 2013Click To Tweet Based on a sample of nearly 500 million messages from permissioned email marketers, the

Survey Results

StrongView 2014 Brand Loyalty Survey Results

StrongView today released the results of the company’s 2014 Brand Loyalty Survey, which debunks widely held assumptions about how age and income affect a customer’s potential for brand loyalty. The real recipe for cultivating brand loyalty comes down to context. The StrongView survey results shine a bright light on the critical importance of understanding each customer’s

Press Releases

Acxiom Operations to Open in Texas

Acxiom recently announced that it will be opening a new office in Austin, Texas, to accommodate growing demand in its technology, engineering and operations. The company intends to fill up to 150 positions in technology fields including network engineers, security engineers, systems engineers, security architects, network architects, infrastructure architects, software engineers and project managers. “Acxiom’s announcement

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