Deliverability

Experian Data Quality launches Deliverability Audit Service

Experian Data Quality recently announced the launch of a new deliverability audit service. The offering leverages a team of seasoned compliance and deliverability experts to provide a comprehensive analysis of a company’s email marketing program and practices. The goal is to identify tactics and/or products and services that can enable companies to increase inbox deliverability

Metrics & Reporting

2014 Energy Utility Email Benchmarks Report

What can 122 million emails reveal about energy utility communications? Questline’s 2014 Energy Utility Email Benchmarks Report has the answer. The new report provides energy communicators with an apples-to-apples comparison of their company’s email metrics against overall industry metrics. Supplied with this key data, utilities can pinpoint where their emails are succeeding and where they

Finance

Yandex’s Third Quarter Financial Results 2014

Yandex recently announced its financial results for the third quarter ended September 30, 2014. Q3 2014 Financial Highlights(1)(2) Revenues of RUR 13.1 billion ($331.5 million), up 28% compared with Q3 2013 Ex-TAC revenues (excluding traffic acquisition costs) up 29% compared with Q3 2013 Income from operations of RUR 4.5 billion ($114.1 million), up 39% compared with Q3 2013 Adjusted

Bonar Calls BS

Bonar Calls #BS : 5 Gmail Marketing Myths

If you have been reading the popular press, or even for that matter some of the more technical blogs you can be forgiven for being misinformed about the impact of recent changes at Gmail on email marketing. You could be forgiven for thinking you need a helicopter-hat to understand what is going on. With Mashable,

Metrics & Reporting

2014 Energy Utility Email Benchmarks Report

What can 122 million emails reveal about energy utility communications? Questline’s 2014 Energy Utility Email Benchmarks Report has the answer. The new report provides energy communicators with an apples-to-apples comparison of their company’s email metrics against overall industry metrics. Supplied with this key data, utilities can pinpoint where their emails are succeeding and where they

Survey Results

MailChimp Holiday Survey 2014

More than half of small businesses expect to see their holiday sales grow by double digits in 2014, according to a new survey of more than 1,000 U.S.-based businesses by MailChimp. 100% of respondents said they planned to use email marketing to increase holiday sales in 2014. Key findings from the MailChimp Holiday Email Marketing survey: Holiday

Press Releases

Mailigen Announced Integration with Magento

Mailigen has released a new extension for Magento. The new integration enables an automatic two-way synchronization between a Mailigen email list and a Magento email newsletter subscriber list in order to perform a common email strategy and email automation. According to the E-commerce Customer Acquisition Report*, customer acquisition via email has quadrupled over the last four years.

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