Deliverability

Experian Data Quality launches Deliverability Audit Service

Experian Data Quality recently announced the launch of a new deliverability audit service. The offering leverages a team of seasoned compliance and deliverability experts to provide a comprehensive analysis of a company’s email marketing program and practices. The goal is to identify tactics and/or products and services that can enable companies to increase inbox deliverability

Metrics & Reporting

Agari 2014 State of Email Trust Report

Agari recently released the 2014 edition of its State of Email Trust report, an exclusive research study based on analysis of email authentication practices for 147 companies across 11 industries. The report identifies spikes and declines in cyberattacks across industries throughout the year, revealing companies and industries never know when attacks may occur, nor can they

Finance

Message Systems Raises $27M in Funding

Message Systems recently announced it has raised $27 million in funding, for a total amount of $65 million to date. New investor Hercules Technology Growth Capital and existing Message Systems’ investors LLR Partners and NewSpring Capital participated in this round. Separately, Message Systems secured a new $8 million line of credit for working capital purposes, also

Bonar Calls BS

Bonar Calls #BS : 5 Gmail Marketing Myths

If you have been reading the popular press, or even for that matter some of the more technical blogs you can be forgiven for being misinformed about the impact of recent changes at Gmail on email marketing. You could be forgiven for thinking you need a helicopter-hat to understand what is going on. With Mashable,

Metrics & Reporting

Agari 2014 State of Email Trust Report

Agari recently released the 2014 edition of its State of Email Trust report, an exclusive research study based on analysis of email authentication practices for 147 companies across 11 industries. The report identifies spikes and declines in cyberattacks across industries throughout the year, revealing companies and industries never know when attacks may occur, nor can they

Survey Results

Campaigner Survey Reveals 2015 Marketing Trends & New Year’s Resolutions

Campaigner recently announced the results of its marketing trends survey detailing key industry insights and identifying specific areas of focus for 2015. Findings reveal that marketers across the board are confident in their strategies with no plans of adaptation to meet the growing technology demands. Additionally, they are rightfully inclined to invest resources into the

Press Releases

Return Path Signed with Vade Retro

Return Path recently announced that Vade Retro has joined the company’s Trusted Cooperative Network, a global partnership of security services and mailbox providers dedicated to improving the quality of email and reducing spam and email fraud. The companies will collaborate to further reduce the amount of unwanted email, manage graymail (low priority emails such newsletters

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