Deliverability

Experian Data Quality launches Deliverability Audit Service

Experian Data Quality recently announced the launch of a new deliverability audit service. The offering leverages a team of seasoned compliance and deliverability experts to provide a comprehensive analysis of a company’s email marketing program and practices. The goal is to identify tactics and/or products and services that can enable companies to increase inbox deliverability

Metrics & Reporting

Finance

LiveIntent Grabs $32.5MN in Fourth Funding Round

LiveIntent today announced a $32.5 million growth equity investment led by FTV Capital in addition Battery Ventures, First Round Capital and Shasta Ventures made significant investment. After VC funding of almost $5MN dollars came their series B funding at $ 8MN with investors including Shasta Ventures and First Round Capital. Then series C funding led by Bullpen Capital

Bonar Calls BS

Bonar Calls #BS : 5 Gmail Marketing Myths

If you have been reading the popular press, or even for that matter some of the more technical blogs you can be forgiven for being misinformed about the impact of recent changes at Gmail on email marketing. You could be forgiven for thinking you need a helicopter-hat to understand what is going on. With Mashable,

Metrics & Reporting

Survey Results

97% of Consumers Unable to Identify Phishing Emails

Intel Security resently released the findings of their phishing quiz which tested consumer knowledge of, and ability to detect, phishing emails. The quiz presented 10 emails compiled by Intel Security and asked respondents to identify which of the emails were phishing attempts designed to steal personal information and which were legitimate. Of the approximately 19,000

Press Releases

GoChime Signed with Act-On

GoChime recently launched an integration with Act-On. The integration enables Act-On clients to retarget known-customers in realtime by list, segment, or email behavior with mobile and desktop Facebook ads. Marketers can now engage marketing qualified leads and/or customers across a secondary channel, Facebook, to double the total number of leads or customers nurtured. “Paid social

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