Deliverability

AWeber Announce New Deliverability Director

AWeber, the email marketing software company, is pleased to announce it has named Mohammed Ahmed as its Director of Deliverability. Ahmed brings more than ten years of industry experience to his new role and will be responsible for managing and maintaining the company’s industry-leading deliverability rate by educating customers on email best practices and monitoring

Metrics & Reporting

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AWeber, Campaign Monitor Join Email Marketing Top 13

Business software review site G2 Crowd recently released updated rankings of 13 email marketing products based on reviews from nearly 450 marketing professionals. The Grid(SM), G2 Crowd’s software recommendation engine, factors in customer satisfaction reported by users and vendor market presence determined from social and public data to rank products. ExactTarget and MailChimp again earned high customer satisfaction scores and Leader status.

Patents & Filings

ArcaMax Patent for Sending Books by Email

ArcaMax Publishing, a provider of consumer syndicated content by email, recently announced that it was issued a patent for a means of publishing digital media content in multiple segments based on user preferences. This is a vital component in delivering book content by email, critical to the rapidly changing book industry. Known as a “segmented

Bonar Calls BS

Bonar Calls #BS : 5 Gmail Marketing Myths

If you have been reading the popular press, or even for that matter some of the more technical blogs you can be forgiven for being misinformed about the impact of recent changes at Gmail on email marketing. You could be forgiven for thinking you need a helicopter-hat to understand what is going on. With Mashable,

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