Deliverability

RevenueStripe is the Taboola for Email Publishers

PowerInbox are continuing to find innovative value-driven ways in which marketers can utilise their lists and leverage their email program for additional revenue and profit. Through their value-based partnership opportunities, ESPs can also realise additional margin by integrating with an extensive API solution available, they can offer their clients the benefits from within their platform. They look to offer marketers

Metrics & Reporting

Finance

LiveIntent Grabs $32.5MN in Fourth Funding Round

LiveIntent today announced a $32.5 million growth equity investment led by FTV Capital in addition Battery Ventures, First Round Capital and Shasta Ventures made significant investment. After VC funding of almost $5MN dollars came their series B funding at $ 8MN with investors including Shasta Ventures and First Round Capital. Then series C funding led by Bullpen Capital

Bonar Calls BS

Bonar Calls #BS : 5 Gmail Marketing Myths

If you have been reading the popular press, or even for that matter some of the more technical blogs you can be forgiven for being misinformed about the impact of recent changes at Gmail on email marketing. You could be forgiven for thinking you need a helicopter-hat to understand what is going on. With Mashable,

Metrics & Reporting

Survey Results

97% of Consumers Unable to Identify Phishing Emails

Intel Security resently released the findings of their phishing quiz which tested consumer knowledge of, and ability to detect, phishing emails. The quiz presented 10 emails compiled by Intel Security and asked respondents to identify which of the emails were phishing attempts designed to steal personal information and which were legitimate. Of the approximately 19,000

Press Releases

Informz Announced Partnership with Nimble AMS

Informz announced recently that the Nimble AMS association management system (AMS) now integrates with the Informz email marketing and marketing automation platform. The integration will allow Informz and Nimble AMS users to streamline processes and create more effective email marketing and marketing automation campaigns. “We have been working with NimbleUser for over 10 years and

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