Deliverability

RevenueStripe is the Taboola for Email Publishers

PowerInbox are continuing to find innovative value-driven ways in which marketers can utilise their lists and leverage their email program for additional revenue and profit. Through their value-based partnership opportunities, ESPs can also realise additional margin by integrating with an extensive API solution available, they can offer their clients the benefits from within their platform. They look to offer marketers

Metrics & Reporting

Half of All Marketers Feeling Deliverability Pressure

Research recently revealed by SmartFocus and Econsultancy has shown in no uncertain terms that success via the inbox is getting harder for marketers in a digital age. With many marketers finding their emails are getting lost amongst a sea of competitor messaging. The SmartFocus email marketing pain points whitepaper reveals that more emails than ever

Finance

LiveIntent Grabs $32.5MN in Fourth Funding Round

LiveIntent today announced a $32.5 million growth equity investment led by FTV Capital in addition Battery Ventures, First Round Capital and Shasta Ventures made significant investment. After VC funding of almost $5MN dollars came their series B funding at $ 8MN with investors including Shasta Ventures and First Round Capital. Then series C funding led by Bullpen Capital

Bonar Calls BS

Bonar Calls #BS : 5 Gmail Marketing Myths

If you have been reading the popular press, or even for that matter some of the more technical blogs you can be forgiven for being misinformed about the impact of recent changes at Gmail on email marketing. You could be forgiven for thinking you need a helicopter-hat to understand what is going on. With Mashable,

Metrics & Reporting

Half of All Marketers Feeling Deliverability Pressure

Research recently revealed by SmartFocus and Econsultancy has shown in no uncertain terms that success via the inbox is getting harder for marketers in a digital age. With many marketers finding their emails are getting lost amongst a sea of competitor messaging. The SmartFocus email marketing pain points whitepaper reveals that more emails than ever

Survey Results

97% of Consumers Unable to Identify Phishing Emails

Intel Security resently released the findings of their phishing quiz which tested consumer knowledge of, and ability to detect, phishing emails. The quiz presented 10 emails compiled by Intel Security and asked respondents to identify which of the emails were phishing attempts designed to steal personal information and which were legitimate. Of the approximately 19,000

Press Releases

VerticalResponse Released Automatic Follow-Up Email Feature

VerticalResponse has expanded its automation capabilities to include sending a follow-up email to people who may have missed a first email. The Follow-Up Email feature automatically re-sends the email three or more days later to contacts that have not opened or clicked on the original email. Professional marketers call this segment of the audience “non-responders.”

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