Deliverability

Experian Data Quality launches Deliverability Audit Service

Experian Data Quality recently announced the launch of a new deliverability audit service. The offering leverages a team of seasoned compliance and deliverability experts to provide a comprehensive analysis of a company’s email marketing program and practices. The goal is to identify tactics and/or products and services that can enable companies to increase inbox deliverability

Metrics & Reporting

Forrester Finds Email Marketing is Lacking Innovation

Email marketing is still the most-used digital marketing vehicle and a key revenue driver, but marketers see room for innovation in email programs, according to “Innovate With Email To Create Competitive Advantage,” a new commissioned study conducted by Forrester Consulting released recently by Email Remains Digital Marketing Workhorse The survey of nearly 230 marketers in

Finance

Yandex’s Second Quarter Financial Results 2014

Yandex recently announced its financial results for the second quarter ended June 30, 2014. Q2 2014 Financial Highlights(1)(2) Revenues of RUR 12.2 billion ($361.5 million), up 32% compared with Q2 2013 (and up 35% excluding the impact of Yandex.Money) Ex-TAC revenues (excluding traffic acquisition costs) up 23% compared with Q2 2013 (and up 26% excluding the impact of

Bonar Calls BS

Bonar Calls #BS : 5 Gmail Marketing Myths

If you have been reading the popular press, or even for that matter some of the more technical blogs you can be forgiven for being misinformed about the impact of recent changes at Gmail on email marketing. You could be forgiven for thinking you need a helicopter-hat to understand what is going on. With Mashable,

Metrics & Reporting

Forrester Finds Email Marketing is Lacking Innovation

Email marketing is still the most-used digital marketing vehicle and a key revenue driver, but marketers see room for innovation in email programs, according to “Innovate With Email To Create Competitive Advantage,” a new commissioned study conducted by Forrester Consulting released recently by Email Remains Digital Marketing Workhorse The survey of nearly 230 marketers in

Survey Results

StrongView 2014 Brand Loyalty Survey Results

StrongView today released the results of the company’s 2014 Brand Loyalty Survey, which debunks widely held assumptions about how age and income affect a customer’s potential for brand loyalty. The real recipe for cultivating brand loyalty comes down to context. The StrongView survey results shine a bright light on the critical importance of understanding each customer’s

Press Releases

dotailer Announced Updates for Magento Extension

dotmailer and Magento has recently announced a series of updates to its Magento extension which will enable retailers using both the Magento ecommerce platform and the dotmailer platform to enjoy greater functionality and an enhanced user experience. Magento, an eBay Enterprise company, serves more than 240,000 merchants wor

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