Deliverability

Experian Data Quality launches Deliverability Audit Service

Experian Data Quality recently announced the launch of a new deliverability audit service. The offering leverages a team of seasoned compliance and deliverability experts to provide a comprehensive analysis of a company’s email marketing program and practices. The goal is to identify tactics and/or products and services that can enable companies to increase inbox deliverability

Metrics & Reporting

Australians Fail to Deliver 12.5% of Email (Return Path Report)

Return Path recently announced the results of their annual Inbox Placement Benchmark Report which found that one in every six email messages sent worldwide never reaches the subscriber’s inbox. German senders failed to deliver one-in-eight messages to inbox during 2013Click To Tweet Based on a sample of nearly 500 million messages from permissioned email marketers, the

Finance

Yandex’s Second Quarter Financial Results 2014

Yandex recently announced its financial results for the second quarter ended June 30, 2014. Q2 2014 Financial Highlights(1)(2) Revenues of RUR 12.2 billion ($361.5 million), up 32% compared with Q2 2013 (and up 35% excluding the impact of Yandex.Money) Ex-TAC revenues (excluding traffic acquisition costs) up 23% compared with Q2 2013 (and up 26% excluding the impact of

Bonar Calls BS

Bonar Calls #BS : 5 Gmail Marketing Myths

If you have been reading the popular press, or even for that matter some of the more technical blogs you can be forgiven for being misinformed about the impact of recent changes at Gmail on email marketing. You could be forgiven for thinking you need a helicopter-hat to understand what is going on. With Mashable,

Metrics & Reporting

Australians Fail to Deliver 12.5% of Email (Return Path Report)

Return Path recently announced the results of their annual Inbox Placement Benchmark Report which found that one in every six email messages sent worldwide never reaches the subscriber’s inbox. German senders failed to deliver one-in-eight messages to inbox during 2013Click To Tweet Based on a sample of nearly 500 million messages from permissioned email marketers, the

Survey Results

StrongView 2014 Brand Loyalty Survey Results

StrongView today released the results of the company’s 2014 Brand Loyalty Survey, which debunks widely held assumptions about how age and income affect a customer’s potential for brand loyalty. The real recipe for cultivating brand loyalty comes down to context. The StrongView survey results shine a bright light on the critical importance of understanding each customer’s

Press Releases

GraphicMail Launches Free Email Marketing eCourses

GraphicMail has been running email marketing workshops internationally since early 2013. The company is now ready to roll their recipe for success out to their United States market with the official launch of their exclusive online ecourses. After an initial pre-launch period, GraphicMail has officially launched their free online ecourses for clients who want to

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