Deliverability

Lyris Sets New Enterprise Standard for Email Deliverability with Latest Release

To address the challenges of email inbox placement that can impact marketing reach, response, and revenue, Lyris, Inc.  recently announced it has added innovative deliverability optimization capabilities to its cloud-based digital marketing application, Lyris HQ. With engagement-based priority send features and the industry’s first unified delivery management console, Lyris is once again setting a new

Metrics & Reporting

ZixCorp’s 2014 Second Quarter Financial Results

Zix Corporation recently announced financial results for the second quarter ended June 30, 2014. Second Quarter 2014 Financial Highlights Ending backlog of $68.4 million, an increase of 7.9% year-over-year and the Company’s 9th consecutive quarterly record in backlog Second quarter new first year orders of $2.4 million, essentially flat year-over-year and up $0.4 million sequentially Second

Patents & Filings

ArcaMax Patent for Sending Books by Email

ArcaMax Publishing, a provider of consumer syndicated content by email, recently announced that it was issued a patent for a means of publishing digital media content in multiple segments based on user preferences. This is a vital component in delivering book content by email, critical to the rapidly changing book industry. Known as a “segmented

Bonar Calls BS

Bonar Calls #BS : 5 Gmail Marketing Myths

If you have been reading the popular press, or even for that matter some of the more technical blogs you can be forgiven for being misinformed about the impact of recent changes at Gmail on email marketing. You could be forgiven for thinking you need a helicopter-hat to understand what is going on. With Mashable,

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