Deliverability

Experian Data Quality launches Deliverability Audit Service

Experian Data Quality recently announced the launch of a new deliverability audit service. The offering leverages a team of seasoned compliance and deliverability experts to provide a comprehensive analysis of a company’s email marketing program and practices. The goal is to identify tactics and/or products and services that can enable companies to increase inbox deliverability

Metrics & Reporting

Phishing Activity Trends Report 2014

The APWG reports in its new Phishing Activity Trends Report that phishing against banks and ISPs rose markedly compared to other sectors in the third quarter of 2014. The number of brands being attacked remains high, and malware variants continue to proliferate at record rate of increase. Attacks against financial institutions rose from 20.2 % of

Finance

14.8% Revenue Growth in 2014 for Mail.Ru

Mail.Ru recently provided the following preliminary unaudited segment financial information and key operating highlights for the full year ended 31 December 2014. FY 2014 Performance Highlights FY 2014 Group aggregate segment revenue grew 14.8% Y-o-Y to RUR 35,778 million FY 2014Group aggregate segment EBITDA grew 13.5% Y-o-Y to RUR 18,297 million FY 2014 Group aggregate

Bonar Calls BS

Bonar Calls #BS : 5 Gmail Marketing Myths

If you have been reading the popular press, or even for that matter some of the more technical blogs you can be forgiven for being misinformed about the impact of recent changes at Gmail on email marketing. You could be forgiven for thinking you need a helicopter-hat to understand what is going on. With Mashable,

Metrics & Reporting

Phishing Activity Trends Report 2014

The APWG reports in its new Phishing Activity Trends Report that phishing against banks and ISPs rose markedly compared to other sectors in the third quarter of 2014. The number of brands being attacked remains high, and malware variants continue to proliferate at record rate of increase. Attacks against financial institutions rose from 20.2 % of

Survey Results

Campaigner Survey Reveals 2015 Marketing Trends & New Year’s Resolutions

Campaigner recently announced the results of its marketing trends survey detailing key industry insights and identifying specific areas of focus for 2015. Findings reveal that marketers across the board are confident in their strategies with no plans of adaptation to meet the growing technology demands. Additionally, they are rightfully inclined to invest resources into the

Press Releases

Kickbox Integrated with VerticalResponse

Kickbox recently announced integration with VerticalResponse. The resulting integration will enable small to medium-sized businesses to validate email addresses prior to sending email. Kickbox guarantees a minimum 95% deliverability rate by virtually eliminating email bounces before an email marketing campaign is launched. Kickbox is featured in VerticalResponse’s Integrations Marketplace, an online resource that connects small businesses

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