When it comes to email marketing, best practice will ensure you maintain a good email reputation enabling maximum inbox placement, otherwise known as email deliverability.

As a result of the ever increasing levels of spam, phishing attempts, fraud and other email abuse ISP’s and network managers have had no choice but to implement systems and technologies to ensure that recipient mailboxes are not flooded with unwanted messages.

An unfortunate result of this action is the ‘false-positive’ or sometimes referred to as ‘collateral damage’ and this introduces a host of new challenges for the email marketer.  Today’s internet landscape is far different from that of 5 years ago. As a result of the inefficiency of legal measures to stem the tide of spam the industry has taken it upon themselves to try and find solutions. As a result we have a thriving industry revolving around deliverability with the introduction of organisations working in the email reputation field such as Pivotal Veracity, SuretyMail, ReturnPath and others offering Trusted Sender solutions.

As a result of this and the introduction of other technologies such as DKIM there are numerous challenges and obstacles between your email message and the recipients inbox. In spite of these challenges marketers must find a way for their legitimate messages to reach their target audience. Effective delivery or true deliverability is key to the success of your email marketing efforts.

Jupiter Research estimates that the email marketing industry will waste $138 million on undelivered emails, or 9 percent of total spend on email marketing in 2010.

Email Expert on Reputation & More

• Video: Intel buys Mcafee for 8 billion dollars

  Recession? What recession. Bill Curtis from Intel discusses the $7.69 Billion acquisition of Mcafee with Dave Dewall CEO of Mcafee and Renee James also of Mcafee. [youtube 7SWl8PMKtNY]

• Buy an Email List : Can it be done right?

  So you want to buy an email list? Ok my last post on the subject of buying email lists kicked up a little bit of a fuss on a LinkedIn Group the "Pro Email Marketers". The basis of the argument was that one individual thought I had gone too far, when I ...

• Buying email lists in Asia Pacific | Genevieve Yeep discussion with Michael Leander

  Genevieve was responsible for online marketing including the email channel for Sun Microsystems Asia Pacific. Genevieve talks about the pressing need for companies not to see email as a stand-alone channel and discusses the Asian philosophy to email marketing as she says "Buy a list, Send, Pray".

• Buying email lists | Cheaper than email list rental?

  Why rent when you can buy outright? If you can purchase the perpetual ongoing rights to something entirely isn’t that better than a rental agreement? Surely a one-off investment has to be preferable to ongoing weekly or monthly payments? Isn’t rent...

• Recently dropped & deleted email related domain names

  List of domain names related to email, email marketing and email in general. All dropped in last few days and available to register.

Email Deliverability News

Blacklists, Spam & Abuse Headlines

• Tata Communications India joins MAAWG anti-spam coalition

  Continuing India’s trend of increasing professionalism and continued desire for spreading its wings globally, Ratan Tata’s IT and telecommunications business, Tata Communications, the Indian telecommunications giant has recently announced they are...

• World spam hotspots live on Google Maps

  Want to know where spam is originating from? A service from Google allows you to do just that and see where spam originates. A Google Maps mashup each red dot on the Spam Map shows where spam messages are originating in real time. Saturated areas showing as bright red, show extremely high concentrations of malicious IPs.

• 42% US seen increase in spam & concerns about identity theft

  The results of a newly released international consumer survey commissioned by Cloudmark, Inc. and conducted online by Harris Interactive show that 42 percent of e-mail users in the U.S. have seen an increase in spam messages over the past year, and are most fearful that spam will lead to viruses and identity theft. The survey, which polled more than 6,500 online adults in the U.S., France, Germany, Great Britain and China, sought to gauge the sentiment and habits of global e-mail users regarding spam.

• Kaspersky Spam Update: Facebook, Google & Social Networks Targetted

  Spam in the second quarter of 2010: massive attacks using fake notifications from social networks Kaspersky Lab announces the publication of its spam report for the second quarter of 2010. According to the report, one of the most significant events in the last quarter was an unprecedentedly large mass mailing that used HTML-based threats in the form of emails disguised as legitimate notifications from social networks.

• Virgin Media found to be Spamming clients

  Virgin does not understand "No! means No!" and decides to email all their opt-outs. Virgin MediaLtd (UK) has just has just had an adjucation against them upheld by the ASA(Advertising Standards Authority) for breach of the CAP (Committee of Advertising Practice) code in relation to an email marketing campaign. It seems that Virgin Media have some trouble understanding "NO" actually means "NO" and the Advertising Standards Authority have had to rap them over the knuckles for their complete lack of respect for their subscribers privacy.