Deliverability

Experian Data Quality launches Deliverability Audit Service

Experian Data Quality recently announced the launch of a new deliverability audit service. The offering leverages a team of seasoned compliance and deliverability experts to provide a comprehensive analysis of a company’s email marketing program and practices. The goal is to identify tactics and/or products and services that can enable companies to increase inbox deliverability

Metrics & Reporting

Return Path Acquired E-Commerce Data Analysis Firm

Return Path recently announced the acquisition of Motley Bunch, developer of technology to parse unstructured email data, to support the company’s continued investment in its capacity to analyze consumer shopping behavior and commercial relationships. Motley Bunch will help Return Path to deepen its existing marketing intelligence solutions while creating new ways to generate insight from consumer data, helping

Finance

Return Path Secures $35MN Investment

Return Path announced recently that it has secured a $35 million investment led by private equity firm Vista Equity Partners. The funding will support a significant expansion of Return Path’s sales and marketing capabilities as well as an acceleration of its product roadmap.  Return Path’s analytical insight enables more than 2,500 leading brands to gain

Bonar Calls BS

Bonar Calls #BS : 5 Gmail Marketing Myths

If you have been reading the popular press, or even for that matter some of the more technical blogs you can be forgiven for being misinformed about the impact of recent changes at Gmail on email marketing. You could be forgiven for thinking you need a helicopter-hat to understand what is going on. With Mashable,

Metrics & Reporting

Return Path Acquired E-Commerce Data Analysis Firm

Return Path recently announced the acquisition of Motley Bunch, developer of technology to parse unstructured email data, to support the company’s continued investment in its capacity to analyze consumer shopping behavior and commercial relationships. Motley Bunch will help Return Path to deepen its existing marketing intelligence solutions while creating new ways to generate insight from consumer data, helping

Survey Results

Campaigner Survey Reveals 2015 Marketing Trends & New Year’s Resolutions

Campaigner recently announced the results of its marketing trends survey detailing key industry insights and identifying specific areas of focus for 2015. Findings reveal that marketers across the board are confident in their strategies with no plans of adaptation to meet the growing technology demands. Additionally, they are rightfully inclined to invest resources into the

Press Releases

Mailigen Launched Holiday Promotion

Mailigen announced recently about the launch of their Holiday Season sale for all plans present in company’s offering. The customers can claim the discount by signing up at http://www.mailigen.com/paypro Additionally, Mailigen announces the launch of a new feature – drag and drop email template editor. The new functionality of Mailigen enables users to effortlessly create stunning

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