If you have got as far as the about page then at this point you are surely asking “So what makes him the email expert?”. Basically 14 years commercial experience in the email industry. There are very few individuals who can claim that depth of experience for that length of time, let alone illustrate it.
That is the aim of this brief bio.
Back in 2003 Andrew launched one of the very first ESP’s (email service provider) in Europe:
Check it out on the Alexa Archives here
Mail Phoenix serviced the needs of some leading Fortune 500 companies including Microsoft, Lotus Notes and HP.
For smaller business Andrew launched Email Genie:
Check out EMailGenie on the Wayback Machine
Going back even further, in 1996 Andrew was at Pobox, later to become Director, Pobox is one of the worlds first free email providers, pre-dating even Hotmail:
http://web.archive.org/web/19961222053040/http://www.pobox.co.uk/
Andrew has been acutely aware of deliverability concerns for a number of years in 2003 launching ‘Email Advisor’ an application designed to test your emails content against known spam filters of the time (gone are the days when it was so simple):
EmailAdvisor at The Free Downloads Centre
Aside from Andrews activities in the Email Arena and there are various not covered in this brief biog. Andrew also co-founded the UK’s first Independent ISP Cheapnet. With 14 years industry experience and understanding of the ISP’s, ESP’s, Agencies and clients needs having been involved from all elements of the spectrum from ISP to End User Andrew is uniquely able to assist with your email deliverability concerns.
Not only has Andrew developed a wealth of contacts in the industry in this time he has also developed a through understanding of the concerns of all the stakeholders. Utilising his experience as an ISP and Spamfighter Andrew can offer an insight to the concerns of the other stakeholders involved in the email delivery process.
Today Andrew works with a variety of clients small and large helping them improve their email delivery rates, response rates and technical aspects of email marketing, tracking and ROI reporting.
If your using email for business Andrew can help improve your bottom line.